“Matt is a hugely talented, imaginative and inspirational communications practitioner. Over the 3 years that I worked with Matt, I found him to be a great motivator and mentor as I learnt the different elements that encompass working as a communications consultant to businesses of all sizes. I’ve had the pleasure of watching Matt at his best during pitches when a spark of creativity will change the entire dynamic of the meeting – usually resulting in Braben winning the piece of business. I look forward to our paths crossing again and will do my upmost to stop him beating me on the golf course!”
About
I lead communications for the Advertising Association and my role includes supporting the…
Contributions
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You're facing resistance from stakeholders on sustainability decisions. How can you get them on board?
When we wrote our book, Sustainable Advertising, a key consideration was envisaging what a net zero economy looks like in 2050. Work backwards from there. Do you want your business to be larger, more successful versus your competitive set over the next 5, 10, 20, 25 years? Because you can be sure your competitors do. Every business that gets to real sustainability first will win. Why? Your customers want it. Your staff want it. Your partners in your business eco-system require it. The regulatory environment you operate in will demand it. Simple choice really. Lose market share because you are unsustainable? Or grow market share because you are more sustainable than the rest?
Activity
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Can’t believe that Party Conference season has arrived again - it does NOT feel like a year has passed since the last round of warm white wine and…
Can’t believe that Party Conference season has arrived again - it does NOT feel like a year has passed since the last round of warm white wine and…
Liked by Matt Bourn
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Delighted that the Advertising Association is partnering with Creative UK and an excellent cohort of creative organisations to deliver this programme…
Delighted that the Advertising Association is partnering with Creative UK and an excellent cohort of creative organisations to deliver this programme…
Liked by Matt Bourn
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I'm very excited about the new shape of our EMEA team at LBB. It's an impressive group of people who really care about the industry doing the best…
I'm very excited about the new shape of our EMEA team at LBB. It's an impressive group of people who really care about the industry doing the best…
Liked by Matt Bourn
Experience
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Publications
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We Need Advertising More Than Ever
The Drum
See publicationWritten to mark my first year at the Advertising Association...
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Must-know magazine media trends for PRs
Public Relations Consultants Association (PRCA)
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The Architecture Of Campaign Storytelling
Public Relations Consultants Association (PRCA)
Recommendations received
1 person has recommended Matt
Join now to viewMore activity by Matt
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Looking to recognise and support growth in Little Black Book's EMEA region, we are excited to announce that we have promoted three of our staff…
Looking to recognise and support growth in Little Black Book's EMEA region, we are excited to announce that we have promoted three of our staff…
Liked by Matt Bourn
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Absolutely thrilled to share that Behave and Dr Alexandra Dobra-Kiel. have made a significant contribution to the Advertising Association's AI…
Absolutely thrilled to share that Behave and Dr Alexandra Dobra-Kiel. have made a significant contribution to the Advertising Association's AI…
Liked by Matt Bourn
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Really pleased with the turnout and levels of interest in the launch of our new Advertising Association AI Taskforce report this morning! Advertising…
Really pleased with the turnout and levels of interest in the launch of our new Advertising Association AI Taskforce report this morning! Advertising…
Liked by Matt Bourn
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Steve Reed, the new UK Secretary of State for Environment sets out his ambition and priorities in this short video, after a reception in London last…
Steve Reed, the new UK Secretary of State for Environment sets out his ambition and priorities in this short video, after a reception in London last…
Liked by Matt Bourn
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With incredible pro bono support from The Mixx and Coffee Design Ltd, we've created what we hope is an easy-to-understand explainer video for the ad…
With incredible pro bono support from The Mixx and Coffee Design Ltd, we've created what we hope is an easy-to-understand explainer video for the ad…
Liked by Matt Bourn
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It’s all about advertising and the Olympics! As we continue our ‘Now and Then’ series about what the past can mean for the present, we look at the…
It’s all about advertising and the Olympics! As we continue our ‘Now and Then’ series about what the past can mean for the present, we look at the…
Liked by Matt Bourn
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An insightful interview with VCCP's Alex Dalman as part of this Creative Salon Worldwide feature on our AI Taskforce report:
An insightful interview with VCCP's Alex Dalman as part of this Creative Salon Worldwide feature on our AI Taskforce report:
Liked by Matt Bourn
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We are delighted to launch the first output from our AI Taskforce, a new report called ‘Advertising and AI: Showcasing Applications and Responsible…
We are delighted to launch the first output from our AI Taskforce, a new report called ‘Advertising and AI: Showcasing Applications and Responsible…
Liked by Matt Bourn
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Great to be in Manchester to hear Lisa Nandy’s first major speech as Culture Secretary, Department for Culture, Media and Sport. The first (but…
Great to be in Manchester to hear Lisa Nandy’s first major speech as Culture Secretary, Department for Culture, Media and Sport. The first (but…
Liked by Matt Bourn
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HUGE ANNOUNCEMENT: System1 and Effie Worldwide have partnered to unlock the future of creative effectiveness. The Effie Awards Databank is one of…
HUGE ANNOUNCEMENT: System1 and Effie Worldwide have partnered to unlock the future of creative effectiveness. The Effie Awards Databank is one of…
Liked by Matt Bourn
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Big thanks to the Marketreach team incl. Sonia Danner for the opportunity to pen a piece for their site, drawn from our book, Sustainable…
Big thanks to the Marketreach team incl. Sonia Danner for the opportunity to pen a piece for their site, drawn from our book, Sustainable…
Shared by Matt Bourn
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Sustainability is a key priority for many businesses, but implementing it can be a challenge. If you need guidance on how to implement sustainable…
Sustainability is a key priority for many businesses, but implementing it can be a challenge. If you need guidance on how to implement sustainable…
Liked by Matt Bourn
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