About
Founder at Colman Rose - a skin in the game B2B growth consultancy for SaaS and…
Articles by Matthew
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Optimising Your Wordpress Blogs For Search Engines
Optimising Your Wordpress Blogs For Search Engines
By Matthew Kay
Contributions
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You’re starting a new business. How can you make sure your online presence is strong?
You probably need to start by asking the question "how strong does my online presence need to be?" Many organisations don't need a strong online presence. I've seen multiple 6-figure businesses in digital industries with a "weak" online presence. If you sell a high-value, low-volume product or service, it's quite likely that you'll need to invest more time into things like relationships, outbound sales, networking, etc rather than spend tens of thousands on your website, SEO, PPC, etc. Worry less about "making sure your online presence is strong." Spend more time thinking about "where are my potential customers, what pains and needs do they have, and how can I show that my company best solves that."
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What are the most common ways to attribute content marketing success?
As the great Avinash Kaushik once said: "First click attribution is akin to giving my first girlfriend 100% of the credit for me marrying my wife." First-click attribution isn't a complete waste of time, but in the majority of cases - especially complex B2B transactions - it should be far removed from the de facto attribution model. It should be used to look at how effective content is at getting people into your funnel - it's very rarely the thing that causes an actual purchase - so use with caution!
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You're running a content marketing campaign. What's the best way to measure its success?
There is nothing more important than defining clear goals and objectives at the start of a content marketing project. Knowing whether your goals are revenue, leads, traffic awareness or something else will influence everything you do. Ensure as best you can it aligns with the business' objectives. If the goal of the business is to grow in a new market segment, the focus will probably be on new customers in that segment, so your content needs to align with that. Use a common framework like SMART goals to ensure you have a goal that is: Specific Measurable Attainable Realistic Time-bound Ensure you regular report back on the progress to your goal and don't be afraid to adjust things as the situation changes.
Activity
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Well, this is pretty nuts! eCPC is going out the door... We all probably knew the writing was on the wall but this is going to really affect many…
Well, this is pretty nuts! eCPC is going out the door... We all probably knew the writing was on the wall but this is going to really affect many…
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📣 I am thrilled to announce my promotion to Acquisitions & Growth Director at Ad Valorem Group! 🚀 🙌 This is an exciting next step whereby I will…
📣 I am thrilled to announce my promotion to Acquisitions & Growth Director at Ad Valorem Group! 🚀 🙌 This is an exciting next step whereby I will…
Liked by Matthew Kay
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Very Limited Super Early Bird Tickets Released – Join Us to Celebrate Our Milestone Event 🍾 We're back on Thursday 5th December 2024 with MK Geek…
Very Limited Super Early Bird Tickets Released – Join Us to Celebrate Our Milestone Event 🍾 We're back on Thursday 5th December 2024 with MK Geek…
Liked by Matthew Kay
Experience
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Education
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The University of Sheffield
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My studies focused on how companies governed and managed the information that was available to them on both an internal and external level, such as the role of Information Technology in the modern day work place, and in particular the application of a variety of web technologies.
As part of the Dual Honours degree, obtaining an understand of various Business Management concepts in a wide variety of fields was also established, such as basic marketing concepts like the Marketing Mix…My studies focused on how companies governed and managed the information that was available to them on both an internal and external level, such as the role of Information Technology in the modern day work place, and in particular the application of a variety of web technologies.
As part of the Dual Honours degree, obtaining an understand of various Business Management concepts in a wide variety of fields was also established, such as basic marketing concepts like the Marketing Mix, through to more complex theories such as Herd Behavior. -
Licenses & Certifications
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Join now to viewMore activity by Matthew
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🤓 Hiring - Senior Product Manager 📢 Exciting things are happening at WorkBuzz! Check out the job ad and if you want an informal chat with the…
🤓 Hiring - Senior Product Manager 📢 Exciting things are happening at WorkBuzz! Check out the job ad and if you want an informal chat with the…
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Scrolling website videos (like this one) are surprisingly tricky to create. So We've created a free(!) tool to generate them for any URL and any…
Scrolling website videos (like this one) are surprisingly tricky to create. So We've created a free(!) tool to generate them for any URL and any…
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"My company won't approve buying a conference ticket, so I'm just going to buy it myself." This week, I've had several Women in Tech SEO members…
"My company won't approve buying a conference ticket, so I'm just going to buy it myself." This week, I've had several Women in Tech SEO members…
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I'm all for candidate experience - but what about recruiter experience? occy was built to change this. Volume recruiters deserve a tool that…
I'm all for candidate experience - but what about recruiter experience? occy was built to change this. Volume recruiters deserve a tool that…
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🌟 August Highlights! 🌟 We are thrilled to share our August achievements: 💼 £492,166 worth of work secured for our amazing clients! 🔍 202…
🌟 August Highlights! 🌟 We are thrilled to share our August achievements: 💼 £492,166 worth of work secured for our amazing clients! 🔍 202…
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Rob and I are celebrating 5 years at Optix Solutions! It’s been an incredible journey so far—starting as Digital Marketing Manager and now leading…
Rob and I are celebrating 5 years at Optix Solutions! It’s been an incredible journey so far—starting as Digital Marketing Manager and now leading…
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Huge thanks to the London.js community for having us last night! James McLeod, Will Laing and Jordan Potts have built something wonderful! Great to…
Huge thanks to the London.js community for having us last night! James McLeod, Will Laing and Jordan Potts have built something wonderful! Great to…
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I’m a fraud 🫢 That’s what I would always tell myself and it’s the reason why I drove myself to complete burnout and eventually quit my job…
I’m a fraud 🫢 That’s what I would always tell myself and it’s the reason why I drove myself to complete burnout and eventually quit my job…
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𝗖𝗮𝗻 𝗜 𝗱𝗼 𝗮 𝗹𝗶𝘁𝘁𝗹𝗲 𝘀𝗲𝗹𝗳-𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝗵𝗲𝗿𝗲? 💁🏻♀️ As I mentioned last week, one of my escape valves when I'm feeling…
𝗖𝗮𝗻 𝗜 𝗱𝗼 𝗮 𝗹𝗶𝘁𝘁𝗹𝗲 𝘀𝗲𝗹𝗳-𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝗵𝗲𝗿𝗲? 💁🏻♀️ As I mentioned last week, one of my escape valves when I'm feeling…
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7 Powerful HubSpot Product Updates in August you may have missed: 𝗙𝗼𝗿𝗺𝘀 HubSpot rolled out 3 powerful public betas to forms this…
7 Powerful HubSpot Product Updates in August you may have missed: 𝗙𝗼𝗿𝗺𝘀 HubSpot rolled out 3 powerful public betas to forms this…
Shared by Matthew Kay
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Back after a fantastic 2nd sabbatical with HubSpot last month and also coming back to a new role this week @ HubSpot, transitioning over to the…
Back after a fantastic 2nd sabbatical with HubSpot last month and also coming back to a new role this week @ HubSpot, transitioning over to the…
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