Matt Owen
Central Bedfordshire, England, United Kingdom
5K followers
500+ connections
About
I create outstanding content and social media operations, campaigns and experiences that…
Articles by Matt
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Future Proof – the ethical maze of business in the coming decade
Future Proof – the ethical maze of business in the coming decade
By Matt Owen
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Can consumer goods ever be truly sustainable?
Can consumer goods ever be truly sustainable?
By Matt Owen
Contributions
Activity
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Ready to Become a Global Gaming Warrior? It’s Time to Level-Up with Game Localization! Think localization is just about translating text? Think…
Ready to Become a Global Gaming Warrior? It’s Time to Level-Up with Game Localization! Think localization is just about translating text? Think…
Liked by Matt Owen
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Good to have our State of B2B Content report live, some highlights here.
Good to have our State of B2B Content report live, some highlights here.
Liked by Matt Owen
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Don't ask her to marry you after the first date (marketing version) OR in other words make sure your CTAs (calls to action) match the content. 🔹…
Don't ask her to marry you after the first date (marketing version) OR in other words make sure your CTAs (calls to action) match the content. 🔹…
Liked by Matt Owen
Experience
Licenses & Certifications
Publications
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Sustainability in the FMCG/CPG industries
Circklo
Circklo Sector Reports are designed to help professionals from a variety of backgrounds understand how to implement and scale sustainability within their own companies.
Sector Reports contain research and information defining the state of play in key commercial sectors and offer definitions and practical advice for planning and creating frameworks and processes, understanding resourcing and timelines, implementing activity and measuring results.
Circklo's 2020 FMCG/CPG report…Circklo Sector Reports are designed to help professionals from a variety of backgrounds understand how to implement and scale sustainability within their own companies.
Sector Reports contain research and information defining the state of play in key commercial sectors and offer definitions and practical advice for planning and creating frameworks and processes, understanding resourcing and timelines, implementing activity and measuring results.
Circklo's 2020 FMCG/CPG report takes a close look at the global consumer goods industry, with in-depth case studies to help you understand how the world's most successful businesses manage sustainability.
This report will help you:
Define the business case for sustainability in your own business
Choose goals and set targets that are right for your business
Understand the key technologies driving sustainability in the consumer goods industry
Gain insight into the people and processes required to drive real change in your organisation
Learn from real-world examples, successes and challenges from the largest consumer-facing companies in the world
Access the FMCG/CPG report now and see how sustainability is shaping the future and driving growth in the consumer goods sector. -
Seven innovative new technologies set to revolutionise marketing
Econsultancy
A preview of this year's finalists for the 'Innovative New Technology' award at The Digitals.
Other authorsSee publication -
Pinterest for Business: A Best Practice Guide
Econsultancy.com
This report is aimed at companies and individuals who are thinking of joining Pinterest and want to find out more about the social platform, as well as people who are currently using Pinterest and want a deeper understanding of best practice.
For companies thinking about joining Pinterest, the report helps you to understand the value of the platform, why it’s useful, and how it can be used for business. And for those companies who already have a Pinterest presence, the guide helps you to…This report is aimed at companies and individuals who are thinking of joining Pinterest and want to find out more about the social platform, as well as people who are currently using Pinterest and want a deeper understanding of best practice.
For companies thinking about joining Pinterest, the report helps you to understand the value of the platform, why it’s useful, and how it can be used for business. And for those companies who already have a Pinterest presence, the guide helps you to optimise your activity, understand what works, and how you can measure and define success.
The 63-page document covers best practice tactics, including statistics and case studies, as well as practical tips for getting started with Pinterest and how to engage with your followers.
By reading our best practice guidelines, we’ll help you to get the most value from the social platform by understanding how to create content for Pinterest, create an active community and avoiding common mistakes. -
Infographic: Making Sense of Marketing Attribution
Econsultancy/Adobe
The Making Sense of Marketing Attribution infographic shows how companies are using marketing attribution, what the barriers to success are and the five steps companies need to take to master attribution. The data in the infographic is taken from the seventh Econsultancy / Adobe Quarterly Digital Intelligence Briefing.
The report looks in detail at how organisations can overcome obstacles to success, and how they can work towards best practice.
Download the infographic, or for…The Making Sense of Marketing Attribution infographic shows how companies are using marketing attribution, what the barriers to success are and the five steps companies need to take to master attribution. The data in the infographic is taken from the seventh Econsultancy / Adobe Quarterly Digital Intelligence Briefing.
The report looks in detail at how organisations can overcome obstacles to success, and how they can work towards best practice.
Download the infographic, or for more information, download the full Quarterly Intelligence Briefing at http://ecly.co/AdobeAttribution. -
Infographic: Managing & Measuring Social - A Guide to Enterprise Usage
Econsultancy/Adobe
The Managing & Measuring Social infographic shows what companies are using social for, how well they understand social ROI and what the barriers are to harnessing social data. The data in the infographic is taken from the sixth Econsultancy / Adobe Quarterly Digital Intelligence Briefing.
The report examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today.
Download the…The Managing & Measuring Social infographic shows what companies are using social for, how well they understand social ROI and what the barriers are to harnessing social data. The data in the infographic is taken from the sixth Econsultancy / Adobe Quarterly Digital Intelligence Briefing.
The report examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today.
Download the infographic, or for more information, download the full Quarterly Intelligence Briefing at http://ecly.co/AdobeSoc. -
Infographic: The ROI of personalisation
Econsultancy/Adobe
The ROI of Personalisation infographic shows how companies are personalising the web experience and how they are measuring ROI. The data in the infographic is taken from the fifth Econsultancy / Adobe Quarterly Intelligence Briefing.
The latest Quarterly Briefing looks at the extent to which organisations personalise the web experience, how they measure the impact of personalisation and how the use of data will evolve in the light of consumer privacy concerns. The research is based on a…The ROI of Personalisation infographic shows how companies are personalising the web experience and how they are measuring ROI. The data in the infographic is taken from the fifth Econsultancy / Adobe Quarterly Intelligence Briefing.
The latest Quarterly Briefing looks at the extent to which organisations personalise the web experience, how they measure the impact of personalisation and how the use of data will evolve in the light of consumer privacy concerns. The research is based on a survey of around 400 marketers in Europe and the United States.
Download the infographic, or for more information, download the full Quarterly Intelligence Briefing at http://ecly.co/Personalisation. -
How @Econsultancy got 100,000 Twitter followers [Infographic]
Econsultancy
A few facts and figures extracted from the company Twitter account to celebrate hitting the big 100,000 followers mark.
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Facebook Pages for Business Best Practice Guide
Econsultancy.com
The Facebook Pages for Business Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective.
This 100+ page document contains sections ranging from building an internal business case for a Facebook presence through to understanding internal strategy and moderation.
The guide also contains a comprehensive, 50-point checklist of best practice issues and…The Facebook Pages for Business Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective.
This 100+ page document contains sections ranging from building an internal business case for a Facebook presence through to understanding internal strategy and moderation.
The guide also contains a comprehensive, 50-point checklist of best practice issues and their associated success factors that you'll need for your Facebook activity.
Projects
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Infographic: Key Digital Trends
Customer experience represents the single most exciting opportunity for businesses this year, according to our 2014 Digital Trends Briefing.
Mobile comes a close second, and this forms a big part of providing an excellent customer experience as more and more people access sites and services on their phones.
This infographic presents some of the key findings from our Trends Briefing, which is produced in partnership with Adobe and based on a survey of more than 2,500 marketers. -
Econsultancy blog
- Present
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Pinterest for Business: A Best Practice Guide
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This report is aimed at companies and individuals who are thinking of joining Pinterest and want to find out more about the social platform, as well as people who are currently using Pinterest and want a deeper understanding of best practice.
For companies thinking about joining Pinterest, the report helps you to understand the value of the platform, why it’s useful, and how it can be used for business. And for those companies who already have a Pinterest presence, the guide helps you to…This report is aimed at companies and individuals who are thinking of joining Pinterest and want to find out more about the social platform, as well as people who are currently using Pinterest and want a deeper understanding of best practice.
For companies thinking about joining Pinterest, the report helps you to understand the value of the platform, why it’s useful, and how it can be used for business. And for those companies who already have a Pinterest presence, the guide helps you to optimise your activity, understand what works, and how you can measure and define success.
The 63-page document covers best practice tactics, including statistics and case studies, as well as practical tips for getting started with Pinterest and how to engage with your followers.
By reading our best practice guidelines, we’ll help you to get the most value from the social platform by understanding how to create content for Pinterest, create an active community and avoiding common mistakes.
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Join now to viewMore activity by Matt
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I will be at 24 Fintech this week in Riyadh, alongside the Saudi British Joint Business Council (SBJBC) & Department for Business and Trade with…
I will be at 24 Fintech this week in Riyadh, alongside the Saudi British Joint Business Council (SBJBC) & Department for Business and Trade with…
Liked by Matt Owen
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It was a privilege to be asked to be a judge for the Sir Peter Ustinov Scriptwriting Award for a second year running. The competition is designed to…
It was a privilege to be asked to be a judge for the Sir Peter Ustinov Scriptwriting Award for a second year running. The competition is designed to…
Liked by Matt Owen
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