About
Global client lead for the Mini MBA since it's inception in 2016.
I've been lucky to…
Articles by MATT
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The Mini MBA in Marketing commences on 12th September. 1 week remaining to increase your team's marketing capabilities & propagate a shared language.
The Mini MBA in Marketing commences on 12th September. 1 week remaining to increase your team's marketing capabilities & propagate a shared language.
By MATT SMITH
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Digital Analytics; crucial to improving the Customer experience...
Digital Analytics; crucial to improving the Customer experience...
By MATT SMITH
Activity
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When KISS famously said, "You wanted the best, you got the best", I'm pretty sure they were referring to Hannah Stapley-Parker. To my network, get…
When KISS famously said, "You wanted the best, you got the best", I'm pretty sure they were referring to Hannah Stapley-Parker. To my network, get…
Shared by MATT SMITH
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All marketers should (and very often do) reach a point where they walk the line between marketing and business management. This course is designed…
All marketers should (and very often do) reach a point where they walk the line between marketing and business management. This course is designed…
Shared by MATT SMITH
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Day 1 x 365. A few days ago, I hit the one-year mark. When I began the #Day1 series, I did so by counting business days to remind myself to be…
Day 1 x 365. A few days ago, I hit the one-year mark. When I began the #Day1 series, I did so by counting business days to remind myself to be…
Liked by MATT SMITH
Experience
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Education
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Media Party
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See publicationNewsquest Commercial Development & Insight teams, commissioned a proprietary piece of research which re-defined local media audiences and offered real insight & benefits to national brands; At many agency touch-points, local media was often misunderstood or ignored as a serious solution in the marketing-mix. We created this video as an tongue-in cheek, provocative 'calling-card', which directly addresses these prejudices, as an introduction to the research. Made by the incredibly talented…
Newsquest Commercial Development & Insight teams, commissioned a proprietary piece of research which re-defined local media audiences and offered real insight & benefits to national brands; At many agency touch-points, local media was often misunderstood or ignored as a serious solution in the marketing-mix. We created this video as an tongue-in cheek, provocative 'calling-card', which directly addresses these prejudices, as an introduction to the research. Made by the incredibly talented Matthew White @ http://supergrizzly.tv/
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It’s the best training you will get in Brand Management.10 on-demand modules cover the same content that’s taught at top business schools. #MiniMBA…
It’s the best training you will get in Brand Management.10 on-demand modules cover the same content that’s taught at top business schools. #MiniMBA…
Liked by MATT SMITH
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Our friends at InDaily have a real love-hate relationship with our Trev… in that they claim to hate him but just can’t stop writing about him. Which…
Our friends at InDaily have a real love-hate relationship with our Trev… in that they claim to hate him but just can’t stop writing about him. Which…
Liked by MATT SMITH
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This really hits hard. For Gun Control Network, 1998. Credits Creative Director: John Pallant, Matt Ryan Art Director: Bill Gallager, keith…
This really hits hard. For Gun Control Network, 1998. Credits Creative Director: John Pallant, Matt Ryan Art Director: Bill Gallager, keith…
Liked by MATT SMITH
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Why don’t they just cancel The Notting Hill carnival? It’s far too violent! One of my favourite weekends of the year is here! Over 2 million people…
Why don’t they just cancel The Notting Hill carnival? It’s far too violent! One of my favourite weekends of the year is here! Over 2 million people…
Liked by MATT SMITH
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A few years ago, Guzman y Gomez Mexican Kitchen was at the bottom tier of their fast-food category. They have since found their meaningful…
A few years ago, Guzman y Gomez Mexican Kitchen was at the bottom tier of their fast-food category. They have since found their meaningful…
Liked by MATT SMITH
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“My job when I came into the industry, quite a long time ago, was about the celebration of the customer and a fascination with them and a respect for…
“My job when I came into the industry, quite a long time ago, was about the celebration of the customer and a fascination with them and a respect for…
Liked by MATT SMITH
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Womankind is a phenomenal charity that provides counselling and befriending support to women in Bristol. I speak from experience that being a…
Womankind is a phenomenal charity that provides counselling and befriending support to women in Bristol. I speak from experience that being a…
Liked by MATT SMITH
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