“Michelle is a great speaker and fountain of knowledge when it comes to brand activation and marketing strategy. We asked her to share her expertise, as part of a panel, in a series of webinars for one of our key clients, where we discussed the role of convenience and experience in driving value for consumers. She was articulate, demonstrated her wealth of knowledge on the topic and shared some interesting thoughts with the audience. She is a great partner; easy and positive to work with.”
About
Entrepreneur & CPG Consultant specialising in the Digital Innovation of CPG…
Activity
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This weekend sees the beginning of the 2024/25 Premier League season, which is an incredibly exciting day for the Guinness brand as we announce our…
This weekend sees the beginning of the 2024/25 Premier League season, which is an incredibly exciting day for the Guinness brand as we announce our…
Liked by Michelle Golding
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Raise your glass—it's National Prosecco Day! 🥂 Fun fact: the UK tops the charts as the biggest Prosecco lover in the world! Whether you're toasting…
Raise your glass—it's National Prosecco Day! 🥂 Fun fact: the UK tops the charts as the biggest Prosecco lover in the world! Whether you're toasting…
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The Best Job In The World? Probably Reflecting on two incredible sold-out events with Carlsberg 0.0 and Liverpool Legend Robbie Fowler Last week we…
The Best Job In The World? Probably Reflecting on two incredible sold-out events with Carlsberg 0.0 and Liverpool Legend Robbie Fowler Last week we…
Liked by Michelle Golding
Experience
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Education
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University of Leeds
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• A Levels: English, History and French (AAB)
• AS Levels: English, History, Geography, French, Critical Thinking (AAAAA)
Honors & Awards
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Winner of the Diageo & Pre-Hype Entrepreneur-in-residence scheme
Diageo & Pre-Hype
From 2-24 October 2017, 30,000 Diageo employees across the globe were invited to submit startup ideas that respond to one of three Challenge Areas; Digital Disruptors, Experience Economy or Diageo “Right to Win.”
The Top 20 ideas were determined by employee votes, plus a screen team from Diageo Futures and partner Prehype, a venture development firm of proven entrepreneurs.
The Top 20 internal entrepreneurs (also known as “intrapreneurs”) were then mentored individually to…From 2-24 October 2017, 30,000 Diageo employees across the globe were invited to submit startup ideas that respond to one of three Challenge Areas; Digital Disruptors, Experience Economy or Diageo “Right to Win.”
The Top 20 ideas were determined by employee votes, plus a screen team from Diageo Futures and partner Prehype, a venture development firm of proven entrepreneurs.
The Top 20 internal entrepreneurs (also known as “intrapreneurs”) were then mentored individually to develop and prepare their pitch for the chance to attend our EIR workshop in London in January 2018.
6 intrapreneurs were then selected to attend a week-long London EIR workshop, where they collaborated with industry experts, experienced entrepreneurs and Diageo leadership to create their business plan. At the end of the week, 4 selected intrapreneurs returned home to to conduct 6 weeks of mini experiments to test key assumptions about their idea (known as “signal tests”).
Ultimately, the two intrapreneurs whose ventures showed the most promise had the opportunity to pitch to the Diageo Executive Board for seed investment.
Michelle was the winner of this scheme and went on to raise several rounds of funding for her business, Experience This, which still runs today
Languages
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French
Full professional proficiency
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English
Native or bilingual proficiency
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Spanish
Elementary proficiency
Recommendations received
4 people have recommended Michelle
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