Allyson Stewart-Allen

Anybody who has ever done business with Americans can testify that there are more differences than similarities between the US business culture and those in the rest of the world. Whether it’s values, etiquette, communication, influencing or negotiating, there’s a clear American style. How you go about building successful and profitable business relationships in the US should be guided by the many important lessons and insights offered in this essential reference guide.

Authors Allyson… Show more

Anybody who has ever done business with Americans can testify that there are more differences than similarities between the US business culture and those in the rest of the world. Whether it’s values, etiquette, communication, influencing or negotiating, there’s a clear American style. How you go about building successful and profitable business relationships in the US should be guided by the many important lessons and insights offered in this essential reference guide.

Authors Allyson Stewart-Allen and Lanie Denslow capture the current US business environment in this second edition, providing you with a deeper understanding of America’s business mindset, diversity and regions so you can confidently navigate this large, complex and profit-making economy.

Whether new to working with Americans or an experienced internationalist, this book will serve as your ready reference for connecting with US colleagues, clients, customers or consultants. You’ll discover what drives American informality, schedules and the desire to combine fun with business.

Each independent chapter allows you to dip into specific topics or sections that interest you. All are grounded in evidence-based research on cross-cultural working, behavioral science and leadership. It’s the ultimate guide for busy business leaders regardless of sector or company size. Show less

This newest 3rd edition now includes more checklists, frameworks and top tips for succesfully building your business in the USA. As in the 1st and 2nd editions, British government agency UK Trade & Investment commissioned Allyson Stewart-Allen to create a useful guide for small and medium-sized companies to methodically plan their American market expansion.

Letter from America, the regular magazine column from "Muse of Marketing" Allyson Stewart-Allen, explores US marketing developments of interest to international marketers.

More than ever before, Management is perplexing and challenging. The Financial Times Handbook of Management captures the state of this indispensible, inspiring, invigorating and essential art. The handbook is the essential management reference for the managers of today. It brings together the most ambitious, comprehensive and authoritative selection of ideas, practices and management thinking. It captures a world of management expertise and delivers it to your desktop in a single, definitive… Show more

More than ever before, Management is perplexing and challenging. The Financial Times Handbook of Management captures the state of this indispensible, inspiring, invigorating and essential art. The handbook is the essential management reference for the managers of today. It brings together the most ambitious, comprehensive and authoritative selection of ideas, practices and management thinking. It captures a world of management expertise and delivers it to your desktop in a single, definitive resource. Show less

This title features practical advice and techniques for winning new business from both new and existing customers. It looks at how to: analyze customer needs; build relationships; and write winning proposals.

Anybody who has ever done business with Americans can testify that there are more differences than similarities between Americans and most business cultures in the rest of the world. There are differences in cultures, values, etiquette and even ‘common’ business language – which is quite often, well, uncommon.

When it comes to building relationships and doing business deals with Americans, understanding and appreciating these behaviors, culture and business manners is vital to success… Show more

Anybody who has ever done business with Americans can testify that there are more differences than similarities between Americans and most business cultures in the rest of the world. There are differences in cultures, values, etiquette and even ‘common’ business language – which is quite often, well, uncommon.

When it comes to building relationships and doing business deals with Americans, understanding and appreciating these behaviors, culture and business manners is vital to success. Everybody wants to work with people they relate to, who they believe they can trust -- and ultimately who ‘speak my language’.

Working with Americans not only illuminates why Americans think and operate as they do, but also shows what you can do to play to your US colleagues’ preferences and business practices.

This is the guide to understanding Americans in business, their culture and thinking which will make you a more informed and confident manager and envoy. With confidence enhanced, you can be more relaxed, have fun, and focus on building lasting, profitable relationships. Show less