Natasha Bird

Natasha Bird

Journalist, Editor and Director at Tough Crowd, Tough Industries Ltd

Greater London, England, United Kingdom
1K followers 500+ connections

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Tough Crowd

Activity

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Experience

  • Director

    Tough Crowd

    - Present 9 months

    London, England, United Kingdom

    In 2024, I launched Tough Crowd, part of Tough Industries Ltd. A consultancy that focusses on how the historically and predominantly male automotive sector can better cater for discerning female audiences. 

    With my 15 years+ experience in creating editorial and marketing campaigns for women, decades of data, plus input from a group of trusted ad experts and business coaches, Tough Crowd helps brands that are eager to reconceptualise they way they approach future female consumers.

  • Journalist and Editor

    Freelance

    - Present 9 months

    Writing on topics including fashion, culture, music, tech, motorsport and automotive, for publications including Tatler, Cosmopolitan, ELLE, Esquire, The Telegraph, The Independent, Clash Magazine etc...

Projects

  • XWHY Magazine

    Men's Lifestyle website. Music|Politics|Fashion|Humour|Business

    Other creators
    See project

  • Media Trust Mentor 2019

    -

    Mentoring a young person enrolled in the Media Trust Youth Programme

    See project

  • Author - 100 Lessons on Style in 100 Words or Less

    -

    In 2011, I became an author for the first time of an eBook:

    100 lessons on Style in 100 Words or Less

    Book description:
    "Style is not just about keeping up with the trends. It’s an attitude, a posture, a projection of personality. Simply put, to have style is to be able to demonstrate the best of yourself, outside and in. It is not always about making the boldest of choices, breaking the bank or braving the risqué. Sometimes the best statements are subtle, effortless, elegant…

    In 2011, I became an author for the first time of an eBook:

    100 lessons on Style in 100 Words or Less

    Book description:
    "Style is not just about keeping up with the trends. It’s an attitude, a posture, a projection of personality. Simply put, to have style is to be able to demonstrate the best of yourself, outside and in. It is not always about making the boldest of choices, breaking the bank or braving the risqué. Sometimes the best statements are subtle, effortless, elegant. Everyone is capable of great style, but for those of you in any doubt, this book contains 100 easy lessons to help you on your way"

    See project

Honors & Awards

  • PPA Rising Talent 2017 - Best Digital Content Leader

    PPA

    Up against amazing competitors, such as Claire Hodgson - Digital Editor of Cosmopolitan and Denise Law, Community Editor, The Economist, in 2017 I received the award for best new digital content leader of a consumer brand.

Languages

  • French

    -

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