Articles by Neil
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Research Under Pressure — Data offers solid ground in rapidly changing times
Research Under Pressure — Data offers solid ground in rapidly changing times
By Neil Gupta
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How do you balance customer acquisition with other KPIs in technical sales?
In my experience the most common mistake made in a technical sale is the acquisition of a new customer is often viewed as the endgame when actually it's the beginning. The best advice I've received is we were given two ears and one mouth for a reason. Often the reason your customer bought from you is down to how much you listened to their need and addressed it better than anyone else. If you're no longer listening, you can be sure as hell someone else is. Customer needs evolve. Their challenges and pain points alter. Pay attention and stay relevant.
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During a brief business visit to Bangkok this week, I had the opportunity to explore the local grocery retail landscape, some key trends I observed:…
During a brief business visit to Bangkok this week, I had the opportunity to explore the local grocery retail landscape, some key trends I observed:…
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Great to see Oscar Mora connecting with some awesome attendees from New Zealand at the Human Insights Conference in Sydney today. If you're in…
Great to see Oscar Mora connecting with some awesome attendees from New Zealand at the Human Insights Conference in Sydney today. If you're in…
Liked by Neil Gupta
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I have come to know and admire Stan Sthanunathan over the years. His perspective on the future of market research resonated with me all those years…
I have come to know and admire Stan Sthanunathan over the years. His perspective on the future of market research resonated with me all those years…
Liked by Neil Gupta
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🚀 **Why Higher Education in Australia Trusts QuestionPro** 🌏 In the rapidly evolving landscape of higher education, data-driven decision-making…
🚀 **Why Higher Education in Australia Trusts QuestionPro** 🌏 In the rapidly evolving landscape of higher education, data-driven decision-making…
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There's a movement happening in improving restaurant experience. Relative Insight is adding new customers in this industry as they respond to…
There's a movement happening in improving restaurant experience. Relative Insight is adding new customers in this industry as they respond to…
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Early bird tickets are ON SALE for our next Careers & Connections event. Don't miss your chance to get discounted tickets, to what will be a very…
Early bird tickets are ON SALE for our next Careers & Connections event. Don't miss your chance to get discounted tickets, to what will be a very…
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How does embedding a Customer Experience (CX) design practice in your organisation improve business health? The concept of health revolves around…
How does embedding a Customer Experience (CX) design practice in your organisation improve business health? The concept of health revolves around…
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Opinium Amsterdam celebrate the one year Opinium anniversary of our excellent colleagues Queralt Güell Soler and Tyas Ayuningtyas, PhD! We've…
Opinium Amsterdam celebrate the one year Opinium anniversary of our excellent colleagues Queralt Güell Soler and Tyas Ayuningtyas, PhD! We've…
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I love this a lot. We’re not a vendor, a supplier, an extension to the team or even a partner. Louise refers to us as friends. Thank you. That’s…
I love this a lot. We’re not a vendor, a supplier, an extension to the team or even a partner. Louise refers to us as friends. Thank you. That’s…
Shared by Neil Gupta
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Another big step forward for Amazon in closing the loop between retail and advertising #advertising
Another big step forward for Amazon in closing the loop between retail and advertising #advertising
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