Articles by Neil
Activity
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Great article from Catherine Perloff The only thing I disagree with is the phrase "sought to". They have and they do. Partner agencies are punished…
Great article from Catherine Perloff The only thing I disagree with is the phrase "sought to". They have and they do. Partner agencies are punished…
Liked by Neil Charles
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Everyone has an LLM opinion, so here's my sceptical one. They might be 3D printers. Remember back in about 2010 when manufacturing as we knew it was…
Everyone has an LLM opinion, so here's my sceptical one. They might be 3D printers. Remember back in about 2010 when manufacturing as we knew it was…
Posted by Neil Charles
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every scammer is just getting in on this "goldrush of gullible advertisers" buying the current shiny object called "retail media" FouAnalytics data…
every scammer is just getting in on this "goldrush of gullible advertisers" buying the current shiny object called "retail media" FouAnalytics data…
Liked by Neil Charles
Experience
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Education
Licenses & Certifications
Projects
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OptaPro Analytics Forum 2017
See projectPresented on "optimising the location of attempts on goal" using Random Forest machine learning models
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OptaPro Analytics Forum 2016
See projectPresenter at OptaPro analytics forum, held at Birkbeck university. Described a project on the use of Hierarchical Clustering to evaluate players in football.
Languages
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English
Native or bilingual proficiency
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French
Limited working proficiency
More activity by Neil
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I shan't embarrass the client by naming them, but I've just had a client invoice paid within 10 minutes of it being issued, despite the agreed terms…
I shan't embarrass the client by naming them, but I've just had a client invoice paid within 10 minutes of it being issued, despite the agreed terms…
Liked by Neil Charles
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DoubleVerify and Integral Ad Science—two names that practically drip with self-importance in the adtech world. If you’re in the business, you’ve…
DoubleVerify and Integral Ad Science—two names that practically drip with self-importance in the adtech world. If you’re in the business, you’ve…
Liked by Neil Charles
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Google’s massive antitrust trial is coming up fast — so we’re breaking down Google’s role in the adtech world. Guess what, lucky duck? You just…
Google’s massive antitrust trial is coming up fast — so we’re breaking down Google’s role in the adtech world. Guess what, lucky duck? You just…
Liked by Neil Charles
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Last Friday was my last day at PHD after 5 years. I've worked with lots of smart, talented people in that time and am grateful for the friends I've…
Last Friday was my last day at PHD after 5 years. I've worked with lots of smart, talented people in that time and am grateful for the friends I've…
Liked by Neil Charles
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Should you control for website visits in your MMM? It's a great question, but the answer isn't straightforward. Naively controlling for website…
Should you control for website visits in your MMM? It's a great question, but the answer isn't straightforward. Naively controlling for website…
Liked by Neil Charles
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