Neill Emmett

It takes more than commitment alone to deliver real change, which is why LeasePlan UK has underpinned their pledge as a founding member of the EV100 to deliver Electric Moments.

The single most successful marketing campaign in LeasePlan’s history, this 360-degree, multichannel, EV-focused campaign has not only outstripped all targets – yielding an ROI of 538% – more importantly,
it’s reached hundreds of thousands of people – both customers and the general public. The campaign has… Show more

It takes more than commitment alone to deliver real change, which is why LeasePlan UK has underpinned their pledge as a founding member of the EV100 to deliver Electric Moments.

The single most successful marketing campaign in LeasePlan’s history, this 360-degree, multichannel, EV-focused campaign has not only outstripped all targets – yielding an ROI of 538% – more importantly,
it’s reached hundreds of thousands of people – both customers and the general public. The campaign has given them the confidence to switch from combustion to electric through a wealth of EV content, including educational videos, innovative online tools, ‘getting started’ guides, FAQs and road-tests.

https://e-mobilityawards.com/wp-content/uploads/2023/01/E-MOB_210x210_winners_digital.pdf Show less

Even the smallest marketing team can have a huge impact. And when you’re dealing with a topic as important as e-mobility, that impact has the potential to change the world.
It is for this reason that the marketing team at LeasePlan UK is especially proud of their Electric Moments campaign. As the single most successful marketing campaign in the company’s history, the multichannel, content-rich, EV-focused campaign outstripped all targets (yielding an ROI of 538%). It’s also reached hundreds… Show more

Even the smallest marketing team can have a huge impact. And when you’re dealing with a topic as important as e-mobility, that impact has the potential to change the world.
It is for this reason that the marketing team at LeasePlan UK is especially proud of their Electric Moments campaign. As the single most successful marketing campaign in the company’s history, the multichannel, content-rich, EV-focused campaign outstripped all targets (yielding an ROI of 538%). It’s also reached hundreds of thousands of people – both customers and the general public – giving them the confidence they need to make the switch to electric.

https://e-mobilityawards.com/wp-content/uploads/2023/01/E-MOB_210x210_winners_digital.pdf Show less

The biggest award that we’ve won is without doubt The Drum B2B Award for Strategic Thought Leadership 2022. We beat the likes of Google, Kantar and Nokia to win the global award. The awards recognise creativity, innovation and effectiveness of the best marketing campaigns from around the… Show more

The biggest award that we’ve won is without doubt The Drum B2B Award for Strategic Thought Leadership 2022. We beat the likes of Google, Kantar and Nokia to win the global award. The awards recognise creativity, innovation and effectiveness of the best marketing campaigns from around the world.

https://www.thedrum.com/news/2022/12/05/how-leaseplan-beat-lead-and-sales-targets-the-tough-electric-vehicles-market

https://www.linkedin.com/posts/neillemmett_electricmoments-leaseplan-electricmoments-activity-7010867164261842944-mE5H Show less

It was a bespoke award from our Global Marketing Director, Sandra, to recognise all the hard work that I’ve done to share our Electric Moments campaign research, content and tools with our LeasePlan colleagues around the world. For example, we now have eight entities using "Is an EV right for me?" tool that’s been rolled out via our digital team in Amsterdam. Plus, all the research insights and content that they are using within their EV hubs.

When we first conceived the Electric Moments campaign we wanted to create a ‘go-to resource’ for fleet managers and drivers to help them switch to electric vehicles.

Our research revealed the type of content needed, who needed it most and how it needed to be positioned. We created over 80 how to guides, five free to access tools and 16 guidance videos.

The B2B Marketing Awards showcases the very best within B2B. Other shortlisted companies included Adobe, Bupa, Deloitte, Dell… Show more

When we first conceived the Electric Moments campaign we wanted to create a ‘go-to resource’ for fleet managers and drivers to help them switch to electric vehicles.

Our research revealed the type of content needed, who needed it most and how it needed to be positioned. We created over 80 how to guides, five free to access tools and 16 guidance videos.

The B2B Marketing Awards showcases the very best within B2B. Other shortlisted companies included Adobe, Bupa, Deloitte, Dell, Panasonic, Sage, ServiceNow and Virgin Media/O2 to reveal the giants of B2B marketing.

https://www.b2bawards.net/congratulations-2022-winners/

https://www.linkedin.com/posts/neillemmett_electricmoments-activity-6998937333576122368-8x_b Show less

For the launch of Electric Moments, we knew that we needed to create a big impact. Our research revealed that people were influenced to go green by those in their community. The research insights that we released to the press secured coverage in six National papers, 157 regional titles and 23 radio stations, plus 15k views on YouTube. Delivering an estimated advertising equivalent of £1.1m. Read our winning case study here https://www.cipr.co.uk/CIPR/Awards/Excellence_awards_2022_results.aspx

Our Electric Moments campaign has been recognised at the BusinessGreen Leaders Awards. Described on the night as the green Oscars - they are “a unique opportunity to showcase and celebrate the best of the UK's green economy and burgeoning net zero transition.”
 
We entered Electric Moments in the ‘Best marketing/advertising campaign of the Year’ category and it was Highly Commended on the night along with PensionBee. I'm delighted to be second to a global brand such as Carlsberg Group… Show more

Our Electric Moments campaign has been recognised at the BusinessGreen Leaders Awards. Described on the night as the green Oscars - they are “a unique opportunity to showcase and celebrate the best of the UK's green economy and burgeoning net zero transition.”
 
We entered Electric Moments in the ‘Best marketing/advertising campaign of the Year’ category and it was Highly Commended on the night along with PensionBee. I'm delighted to be second to a global brand such as Carlsberg Group with their partnership with the WWF (probably the best marketing campaign in the world). 

https://event.businessgreen.com/leadersawards2022/en/page/2022-winners Show less

Our EV educational content, tools and video guides were Highly Commended at the Great British Fleet Awards in the category “Innovation in Electric Vehicles”. EV education was the backbone to our Electric Moments campaign.

For anyone interested in learning more about EVs, check out our award-winning EV education site today. https://lnkd.in/dvb37NR

https://www.linkedin.com/posts/neillemmett_awardwinning-highlycommendedisthenewwinning-activity-6914918760789200896-dAfJ

LeasePlan Sales Conference 2022

https://www.linkedin.com/posts/neillemmett_electricmoments-marketing-outstanding-activity-6897912431780474880-rX5z

LeasePlan Global Marketing Conference 2021

https://www.linkedin.com/posts/neillemmett_electricmoments-leaseplan-electricvehicles-activity-6862091987407945728-DxRK

LeasePlan Sales Conference Jan 2019

LeasePlan Sales Conference 2018