“When I first joined Bottle PR four and a half years ago, I knew that Neill was going to be a unique kind of client. It was immediately clear to me just how much he valued our team, not just as an extension of his own marketing team, but as individual people. He took time to get to know us, asking about our lives outside of work and creating opportunities to meet up and build connections - be that at an awards ceremony or test driving an EV around Blenheim Palace. Upon my promotion to Account Director, Neill was one of the first to congratulate me and did everything he could to help me succeed. He celebrated our wins (sometimes with cake) and made sure to shout about them to his internal stakeholders, always giving credit where it was due. Neill is both a great leader and facilitator; he knows exactly when to set the pace or step back and let others shine. As a communicator he's direct but generous, never shying away from difficult feedback but always delivering it with compassion. In short: it's been a pleasure working with Neill and I very much hope our professional paths cross again in the future.”
About
As a Global Marketing Director, I am dedicated to driving the growth of our organisation…
Contributions
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You need to create a brand identity for your startup. What design tools will help you stand out?
Testing is a vital part of any brand development, and should be conducted throughout the development process. Actively listening to your audience is a significant opportunity to create competitive advantage. Over 50% of marketing teams don't do research - scary! Ensure you are testing throughout the process from pre-market testing with your audience to trademark and competitor reviews, all the way to language testing to ensure you are not offending someone in another region! Google will share some to raise a smile ;-) Some of our testing has revealed some super insights throughout the brand development process.
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You need to create a brand identity for your startup. What design tools will help you stand out?
Creating a brand identity is a vital part of how your brand comes to life. It's more than a logo and font. It's about building a cohesive 'feeling' when someone see your brand. To quote Mark Riston is "A brand that looks like themselves". It's a quote that's worth reflecting on. Think about which brand assets, or codes have the most impact. The Brandz index of codes suggests: Logo 123 Shapes 124 Colours 92 Founders 111 Font 110 Packaging 109 Characters 102 Product cues 100 Location 92 Celebrity 87 It helps your team think about where to invest the time and energy to become unique. Think about Distinctive as well as Differentiated from the competition.
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You need to create a brand identity for your startup. What design tools will help you stand out?
1) Deeply understand your market and customer needs 2) Create your vision and a unique position that you can 'own' 3) Build a narrative of how your brand solves the needs of your customers... better than anyone else.
Activity
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My son, Max, has just joined LinkedIn. Some of you will know him from getting to the final of the BBC Young Chorister of the Year (hence his profile…
My son, Max, has just joined LinkedIn. Some of you will know him from getting to the final of the BBC Young Chorister of the Year (hence his profile…
Liked by Neill Emmett
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I saw this on the side of a building in Exchange Square in Chester at the weekend. It struck me as a fantastic list, suggesting that ‘working…
I saw this on the side of a building in Exchange Square in Chester at the weekend. It struck me as a fantastic list, suggesting that ‘working…
Liked by Neill Emmett
Experience
Education
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Analysis & Evaluation (Completed)
Strategic Marketing Decisions
Managing Marketing Performance
Strategic Marketing Practice (Completed) -
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Professional Postgraduate Diploma in Marketing
Passed:
CIM Advanced Certificate in Marketing
CIM Certificate in Marketing -
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Promotional Practice
Management Information for Marketing Decisions
Effective Management for Marketing
Marketing Operations -
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Customer Communications
Understanding Customers
Marketing Environment
Marketing Fundamentals
Volunteer Experience
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Chair and Committee Member
LeasePlan Pensions Governance Committee
- 7 years
Economic Empowerment
As the incoming chair, I initiated a review of the committee and set a new plan to reinvigorate the group. I guided the expanded team, to fine-tune scheme objectives, conduct a market review of default investments, negotiated a 10% reduction in provider fees, and organised a series of investment education sessions to enhance member engagement.
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Award Judge
B2B Marketing
Economic Empowerment
Subject matter expert judge for the B2B Marketing ‘Best Purpose Led Marketing Programme’ award 2023.
https://www.linkedin.com/posts/neillemmett_b2bmarketing-propolis-marketingb2b-activity-7090564046717861888-UzNd
Courses
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Henley Business School - Masterclass - Leading Sustainability
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Henley Business School - Masterclass - The Language of Leadership
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Henley Business School - Online Masterclass - Gravitas – The Art and Science of Grace under Fire
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Henley Business School - Online Masterclass - Leaders of the Future
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Projects
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In search of #DigitalAlpha: Digital content and communication in the world’s leading asset managers
1# Living Ratings Case Study - Fidelity Worldwide Investments
“It’s punchy, it’s in your face, it’s consistently simple. That’s why it’s so smart.” Living Group
Honors & Awards
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Emobility/EV Marketing, Promotion, Communications and Publishing - Ingenuity Category Winner 2023
Emobility Awards
It takes more than commitment alone to deliver real change, which is why LeasePlan UK has underpinned their pledge as a founding member of the EV100 to deliver Electric Moments.
The single most successful marketing campaign in LeasePlan’s history, this 360-degree, multichannel, EV-focused campaign has not only outstripped all targets – yielding an ROI of 538% – more importantly,
it’s reached hundreds of thousands of people – both customers and the general public. The campaign has…It takes more than commitment alone to deliver real change, which is why LeasePlan UK has underpinned their pledge as a founding member of the EV100 to deliver Electric Moments.
The single most successful marketing campaign in LeasePlan’s history, this 360-degree, multichannel, EV-focused campaign has not only outstripped all targets – yielding an ROI of 538% – more importantly,
it’s reached hundreds of thousands of people – both customers and the general public. The campaign has given them the confidence to switch from combustion to electric through a wealth of EV content, including educational videos, innovative online tools, ‘getting started’ guides, FAQs and road-tests.
https://e-mobilityawards.com/wp-content/uploads/2023/01/E-MOB_210x210_winners_digital.pdf -
Emobility/EV Marketing, communications and publishing team - Overall Achievement Winner 2023
Emobility Awards
Even the smallest marketing team can have a huge impact. And when you’re dealing with a topic as important as e-mobility, that impact has the potential to change the world.
It is for this reason that the marketing team at LeasePlan UK is especially proud of their Electric Moments campaign. As the single most successful marketing campaign in the company’s history, the multichannel, content-rich, EV-focused campaign outstripped all targets (yielding an ROI of 538%). It’s also reached hundreds…Even the smallest marketing team can have a huge impact. And when you’re dealing with a topic as important as e-mobility, that impact has the potential to change the world.
It is for this reason that the marketing team at LeasePlan UK is especially proud of their Electric Moments campaign. As the single most successful marketing campaign in the company’s history, the multichannel, content-rich, EV-focused campaign outstripped all targets (yielding an ROI of 538%). It’s also reached hundreds of thousands of people – both customers and the general public – giving them the confidence they need to make the switch to electric.
https://e-mobilityawards.com/wp-content/uploads/2023/01/E-MOB_210x210_winners_digital.pdf -
Best use of strategic thought leadership - Winner
The Drum B2B Awards 2022
The biggest award that we’ve won is without doubt The Drum B2B Award for Strategic Thought Leadership 2022. We beat the likes of Google, Kantar and Nokia to win the global award. The awards recognise creativity, innovation and effectiveness of the best marketing campaigns from around the…
The biggest award that we’ve won is without doubt The Drum B2B Award for Strategic Thought Leadership 2022. We beat the likes of Google, Kantar and Nokia to win the global award. The awards recognise creativity, innovation and effectiveness of the best marketing campaigns from around the world.
https://www.thedrum.com/news/2022/12/05/how-leaseplan-beat-lead-and-sales-targets-the-tough-electric-vehicles-market
https://www.linkedin.com/posts/neillemmett_electricmoments-leaseplan-electricmoments-activity-7010867164261842944-mE5H -
LeasePlan Most Electrifying Team of 2022
LeasePlan Corporation Marketing Team
It was a bespoke award from our Global Marketing Director, Sandra, to recognise all the hard work that I’ve done to share our Electric Moments campaign research, content and tools with our LeasePlan colleagues around the world. For example, we now have eight entities using "Is an EV right for me?" tool that’s been rolled out via our digital team in Amsterdam. Plus, all the research insights and content that they are using within their EV hubs.
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Best use of thought leadership - Silver AND Best use of content - Silver
The B2B Marketing Awards
When we first conceived the Electric Moments campaign we wanted to create a ‘go-to resource’ for fleet managers and drivers to help them switch to electric vehicles.
Our research revealed the type of content needed, who needed it most and how it needed to be positioned. We created over 80 how to guides, five free to access tools and 16 guidance videos.
The B2B Marketing Awards showcases the very best within B2B. Other shortlisted companies included Adobe, Bupa, Deloitte, Dell…When we first conceived the Electric Moments campaign we wanted to create a ‘go-to resource’ for fleet managers and drivers to help them switch to electric vehicles.
Our research revealed the type of content needed, who needed it most and how it needed to be positioned. We created over 80 how to guides, five free to access tools and 16 guidance videos.
The B2B Marketing Awards showcases the very best within B2B. Other shortlisted companies included Adobe, Bupa, Deloitte, Dell, Panasonic, Sage, ServiceNow and Virgin Media/O2 to reveal the giants of B2B marketing.
https://www.b2bawards.net/congratulations-2022-winners/
https://www.linkedin.com/posts/neillemmett_electricmoments-activity-6998937333576122368-8x_b -
Corporate and Business Communications PR Campaign Award - Winner
Chartered Institute of Public Relations
For the launch of Electric Moments, we knew that we needed to create a big impact. Our research revealed that people were influenced to go green by those in their community. The research insights that we released to the press secured coverage in six National papers, 157 regional titles and 23 radio stations, plus 15k views on YouTube. Delivering an estimated advertising equivalent of £1.1m. Read our winning case study here https://www.cipr.co.uk/CIPR/Awards/Excellence_awards_2022_results.aspx
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Marketing Advertising Campaign of the Year - Highly Commended
BusinessGreen Leaders
Our Electric Moments campaign has been recognised at the BusinessGreen Leaders Awards. Described on the night as the green Oscars - they are “a unique opportunity to showcase and celebrate the best of the UK's green economy and burgeoning net zero transition.”
We entered Electric Moments in the ‘Best marketing/advertising campaign of the Year’ category and it was Highly Commended on the night along with PensionBee. I'm delighted to be second to a global brand such as Carlsberg Group…Our Electric Moments campaign has been recognised at the BusinessGreen Leaders Awards. Described on the night as the green Oscars - they are “a unique opportunity to showcase and celebrate the best of the UK's green economy and burgeoning net zero transition.”
We entered Electric Moments in the ‘Best marketing/advertising campaign of the Year’ category and it was Highly Commended on the night along with PensionBee. I'm delighted to be second to a global brand such as Carlsberg Group with their partnership with the WWF (probably the best marketing campaign in the world).
https://event.businessgreen.com/leadersawards2022/en/page/2022-winners -
Great British Fleet Awards - “Innovation in Electric Vehicles” - Highly Commended
Great British Fleet Awards / Fleet World
Our EV educational content, tools and video guides were Highly Commended at the Great British Fleet Awards in the category “Innovation in Electric Vehicles”. EV education was the backbone to our Electric Moments campaign.
For anyone interested in learning more about EVs, check out our award-winning EV education site today. https://lnkd.in/dvb37NR
https://www.linkedin.com/posts/neillemmett_awardwinning-highlycommendedisthenewwinning-activity-6914918760789200896-dAfJ -
LeasePlan Commercial team of the year 2021 - Marketing Team
LeasePlan UK
LeasePlan Sales Conference 2022
https://www.linkedin.com/posts/neillemmett_electricmoments-marketing-outstanding-activity-6897912431780474880-rX5z -
LeasePlan Global Marketing Campaign of the year 2021
LeasePlan Corporation Marketing Team
LeasePlan Global Marketing Conference 2021
https://www.linkedin.com/posts/neillemmett_electricmoments-leaseplan-electricvehicles-activity-6862091987407945728-DxRK -
LeasePlan: Outstanding Contribution to Marketing 2019
LeasePlan UK
LeasePlan Sales Conference Jan 2019
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LeasePlan Commercial Team of the year 2018 - Subscribe & Drive
LeasePlan UK
LeasePlan Sales Conference 2018
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One of the benefits of having a dog is long walks listening to podcasts. One I tuned into last week was "A bit of Optimism" by Simon Sinek and there…
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Very exciting day for everyone at Vauxhall as we confirm the pricing for New Frontera which goes on sale later this year. The New Frontera Petrol…
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Saw this the other week… A brilliant out of home (OOH) campaign. (The Paralympic’s starts today, just incase you didn’t know 😊)
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