About
CEO of a SaaS scale-up?
You've engineered a groundbreaking SaaS platform, but is…
Articles by Oren
Contributions
Activity
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Meta AI hits 400 million monthly users. It’s an AI chatbot integrated into the Facebook / Insta & WhatsApp. If we ignore: - Everyone trying to eat…
Meta AI hits 400 million monthly users. It’s an AI chatbot integrated into the Facebook / Insta & WhatsApp. If we ignore: - Everyone trying to eat…
Posted by Oren Greenberg
Volunteer Experience
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Mentor
Virgin StartUp
- Present 9 years 9 months
Economic Empowerment
Helping budding entrepreneurs leap across the perilous hurdles of start up failures to become a growing, successful and socially contributing business. Virgin StartUp is a not-for-profit company, which offers financial support, mentoring and business advice to thousands of young entrepreneurs across the UK. A wonderful initiative.
I provide advice on:
- Online marketing & sales
- Recruitment and HR
- Business finances (fundamentals of P&L and cashflow)
- Strategic advice…Helping budding entrepreneurs leap across the perilous hurdles of start up failures to become a growing, successful and socially contributing business. Virgin StartUp is a not-for-profit company, which offers financial support, mentoring and business advice to thousands of young entrepreneurs across the UK. A wonderful initiative.
I provide advice on:
- Online marketing & sales
- Recruitment and HR
- Business finances (fundamentals of P&L and cashflow)
- Strategic advice, morale boosting wisdom and facilitating an abundance and growth mindset
Courses
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psychology
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Projects
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London Skyline
The content covers an interactive webpage about London. Presenting the city's skyline in a unique and innovative way, users are guaranteed to learn something new about the iconic city of London.
I was involved with supervising the project for purposes of content marketing and SEO. I oversaw the strategic process of the content from my team's initial idea.
My role covered:
- Strategic goal setting, inception of project and identification of the need within the overall digital…The content covers an interactive webpage about London. Presenting the city's skyline in a unique and innovative way, users are guaranteed to learn something new about the iconic city of London.
I was involved with supervising the project for purposes of content marketing and SEO. I oversaw the strategic process of the content from my team's initial idea.
My role covered:
- Strategic goal setting, inception of project and identification of the need within the overall digital marketing strategy
- Ascertaining budget & management of it
- Setting standards
- Getting involved hands-on with bottle necks
- Technical support on implementation
- Supporting the team through design brief & development phase
- Over seeing promotional plan and strategy
Results: to be concluded, project still pending.Other creatorsSee project -
Small Business Tracker (Infographic and Video)
The content covers a summary of small business trends for 2014 and challenges they will face in 2015.
Results:
- The video has been viewed 34,000+ times on Youtube
- The infographic was mentioned in over 130 publications including Virgin and Forbes; http://www.forbes.com/sites/trevorclawson/2014/11/24/recipe-for-sme-growth-just-add-more-hours-in-the-day/
We transformed the CEBR research report into a video and infographic for the client. Managed the content creation…The content covers a summary of small business trends for 2014 and challenges they will face in 2015.
Results:
- The video has been viewed 34,000+ times on Youtube
- The infographic was mentioned in over 130 publications including Virgin and Forbes; http://www.forbes.com/sites/trevorclawson/2014/11/24/recipe-for-sme-growth-just-add-more-hours-in-the-day/
We transformed the CEBR research report into a video and infographic for the client. Managed the content creation process from start to finish.
The project had a very tight deadline as both pieces of content were created within 7 days to meet an event deadline for the client.
My role covered:
- Supervision of the project
- Budget management
- Client management
- Project managementOther creatorsSee project -
Cyber-Bullying Parallax Guide
Goal:
Create innovative content within the client’s space unique to the industry. As a result the content fitted the brief to position Quib.ly as an expert and differentiate them from competition.
The content highlights the problems with Cyber-Bullying in an interactive parallax guide that also provides recommendations by experts to help parents support their children online.
Results:
- Ranked 3rd for essential keyword: 'cyberbullying guide'
- Our outreach resulted in…Goal:
Create innovative content within the client’s space unique to the industry. As a result the content fitted the brief to position Quib.ly as an expert and differentiate them from competition.
The content highlights the problems with Cyber-Bullying in an interactive parallax guide that also provides recommendations by experts to help parents support their children online.
Results:
- Ranked 3rd for essential keyword: 'cyberbullying guide'
- Our outreach resulted in the guide getting links from .gov and .org websites (with DA above 80)
- Average session duration for cyber-bullying guide 8.76% higher than average session duration on site
- Average page sessions for the guide was 25.18% higher than average page sessions on site
My Role:
- Spearheaded the project from inception to promotion
- Oversaw brief & wireframe / research / design / development / client communicationsOther creatorsSee project -
Gaming platform
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highly scale-able, open gaming system architecture, including all sorts of social features and tournaments, e-wallet, billing and multi-player games.
Other creatorsSee project -
Mobidata Paid Search Case Study
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Paid search and CRO Case Study:
The client was operating in the highly competitive mobile network industry with a three-tier competitor landscape: global brands, established niche brands and new players to the market.
Results:
• Quadrupled the click-through rate through Adwords ad text optimisation
• Increased Quality Score averages to 7-8, leading to a reduction in CPC
• Increased conversion rate by 200+%
• Reduced CPA by 82% despite 300% increase in monthly budget
•…Paid search and CRO Case Study:
The client was operating in the highly competitive mobile network industry with a three-tier competitor landscape: global brands, established niche brands and new players to the market.
Results:
• Quadrupled the click-through rate through Adwords ad text optimisation
• Increased Quality Score averages to 7-8, leading to a reduction in CPC
• Increased conversion rate by 200+%
• Reduced CPA by 82% despite 300% increase in monthly budget
• Increased display network conversions by roughly 8,900%: This was achieved through landing page changes which was coupled with data from Google analytics which I tailored the ad text towards the clients target demographics and personas.
My Role:
- Supervised entire Paid Search Account, optimisation and client managementOther creatorsSee project
Languages
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Hebrew
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