Oren Greenberg

The content covers an interactive webpage about London. Presenting the city's skyline in a unique and innovative way, users are guaranteed to learn something new about the iconic city of London.

I was involved with supervising the project for purposes of content marketing and SEO. I oversaw the strategic process of the content from my team's initial idea.

My role covered:
- Strategic goal setting, inception of project and identification of the need within the overall digital… Show more

The content covers an interactive webpage about London. Presenting the city's skyline in a unique and innovative way, users are guaranteed to learn something new about the iconic city of London.

I was involved with supervising the project for purposes of content marketing and SEO. I oversaw the strategic process of the content from my team's initial idea.

My role covered:
- Strategic goal setting, inception of project and identification of the need within the overall digital marketing strategy
- Ascertaining budget & management of it
- Setting standards
- Getting involved hands-on with bottle necks
- Technical support on implementation
- Supporting the team through design brief & development phase
- Over seeing promotional plan and strategy

Results: to be concluded, project still pending. Show less

The content covers a summary of small business trends for 2014 and challenges they will face in 2015.

Results:
- The video has been viewed 34,000+ times on Youtube
- The infographic was mentioned in over 130 publications including Virgin and Forbes; http://www.forbes.com/sites/trevorclawson/2014/11/24/recipe-for-sme-growth-just-add-more-hours-in-the-day/

We transformed the CEBR research report into a video and infographic for the client. Managed the content creation… Show more

The content covers a summary of small business trends for 2014 and challenges they will face in 2015.

Results:
- The video has been viewed 34,000+ times on Youtube
- The infographic was mentioned in over 130 publications including Virgin and Forbes; http://www.forbes.com/sites/trevorclawson/2014/11/24/recipe-for-sme-growth-just-add-more-hours-in-the-day/

We transformed the CEBR research report into a video and infographic for the client. Managed the content creation process from start to finish.

The project had a very tight deadline as both pieces of content were created within 7 days to meet an event deadline for the client.

My role covered:
- Supervision of the project
- Budget management
- Client management
- Project management Show less

Goal:
Create innovative content within the client’s space unique to the industry. As a result the content fitted the brief to position Quib.ly as an expert and differentiate them from competition.

The content highlights the problems with Cyber-Bullying in an interactive parallax guide that also provides recommendations by experts to help parents support their children online.

Results:
- Ranked 3rd for essential keyword: 'cyberbullying guide'
- Our outreach resulted in… Show more

Goal:
Create innovative content within the client’s space unique to the industry. As a result the content fitted the brief to position Quib.ly as an expert and differentiate them from competition.

The content highlights the problems with Cyber-Bullying in an interactive parallax guide that also provides recommendations by experts to help parents support their children online.

Results:
- Ranked 3rd for essential keyword: 'cyberbullying guide'
- Our outreach resulted in the guide getting links from .gov and .org websites (with DA above 80)
- Average session duration for cyber-bullying guide 8.76% higher than average session duration on site
- Average page sessions for the guide was 25.18% higher than average page sessions on site

My Role:
- Spearheaded the project from inception to promotion
- Oversaw brief & wireframe / research / design / development / client communications Show less

highly scale-able, open gaming system architecture, including all sorts of social features and tournaments, e-wallet, billing and multi-player games.

Paid search and CRO Case Study:
The client was operating in the highly competitive mobile network industry with a three-tier competitor landscape: global brands, established niche brands and new players to the market.

Results:
• Quadrupled the click-through rate through Adwords ad text optimisation
• Increased Quality Score averages to 7-8, leading to a reduction in CPC
• Increased conversion rate by 200+%
• Reduced CPA by 82% despite 300% increase in monthly budget
•… Show more

Paid search and CRO Case Study:
The client was operating in the highly competitive mobile network industry with a three-tier competitor landscape: global brands, established niche brands and new players to the market.

Results:
• Quadrupled the click-through rate through Adwords ad text optimisation
• Increased Quality Score averages to 7-8, leading to a reduction in CPC
• Increased conversion rate by 200+%
• Reduced CPA by 82% despite 300% increase in monthly budget
• Increased display network conversions by roughly 8,900%: This was achieved through landing page changes which was coupled with data from Google analytics which I tailored the ad text towards the clients target demographics and personas.

My Role:
- Supervised entire Paid Search Account, optimisation and client management Show less