About
CEO of a SaaS scale-up?
You've engineered a groundbreaking SaaS platform, but is…
Articles by Oren
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Activity
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Targets get missed. So the marketing budget drops. And then targets get missed again. So the marketing budget gets cut further. Until all you’ve…
Targets get missed. So the marketing budget drops. And then targets get missed again. So the marketing budget gets cut further. Until all you’ve…
Posted by Oren Greenberg
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Working with a business that has clear product-market fit and operational excellence is every marketer's dream. When there’s clear Product-Market…
Working with a business that has clear product-market fit and operational excellence is every marketer's dream. When there’s clear Product-Market…
Liked by Oren Greenberg
Volunteer Experience
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Mentor
Virgin StartUp
- Present 9 years 9 months
Economic Empowerment
Helping budding entrepreneurs leap across the perilous hurdles of start up failures to become a growing, successful and socially contributing business. Virgin StartUp is a not-for-profit company, which offers financial support, mentoring and business advice to thousands of young entrepreneurs across the UK. A wonderful initiative.
I provide advice on:
- Online marketing & sales
- Recruitment and HR
- Business finances (fundamentals of P&L and cashflow)
- Strategic advice…Helping budding entrepreneurs leap across the perilous hurdles of start up failures to become a growing, successful and socially contributing business. Virgin StartUp is a not-for-profit company, which offers financial support, mentoring and business advice to thousands of young entrepreneurs across the UK. A wonderful initiative.
I provide advice on:
- Online marketing & sales
- Recruitment and HR
- Business finances (fundamentals of P&L and cashflow)
- Strategic advice, morale boosting wisdom and facilitating an abundance and growth mindset
Courses
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psychology
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Projects
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London Skyline
The content covers an interactive webpage about London. Presenting the city's skyline in a unique and innovative way, users are guaranteed to learn something new about the iconic city of London.
I was involved with supervising the project for purposes of content marketing and SEO. I oversaw the strategic process of the content from my team's initial idea.
My role covered:
- Strategic goal setting, inception of project and identification of the need within the overall digital…The content covers an interactive webpage about London. Presenting the city's skyline in a unique and innovative way, users are guaranteed to learn something new about the iconic city of London.
I was involved with supervising the project for purposes of content marketing and SEO. I oversaw the strategic process of the content from my team's initial idea.
My role covered:
- Strategic goal setting, inception of project and identification of the need within the overall digital marketing strategy
- Ascertaining budget & management of it
- Setting standards
- Getting involved hands-on with bottle necks
- Technical support on implementation
- Supporting the team through design brief & development phase
- Over seeing promotional plan and strategy
Results: to be concluded, project still pending.Other creatorsSee project -
Small Business Tracker (Infographic and Video)
The content covers a summary of small business trends for 2014 and challenges they will face in 2015.
Results:
- The video has been viewed 34,000+ times on Youtube
- The infographic was mentioned in over 130 publications including Virgin and Forbes; http://www.forbes.com/sites/trevorclawson/2014/11/24/recipe-for-sme-growth-just-add-more-hours-in-the-day/
We transformed the CEBR research report into a video and infographic for the client. Managed the content creation…The content covers a summary of small business trends for 2014 and challenges they will face in 2015.
Results:
- The video has been viewed 34,000+ times on Youtube
- The infographic was mentioned in over 130 publications including Virgin and Forbes; http://www.forbes.com/sites/trevorclawson/2014/11/24/recipe-for-sme-growth-just-add-more-hours-in-the-day/
We transformed the CEBR research report into a video and infographic for the client. Managed the content creation process from start to finish.
The project had a very tight deadline as both pieces of content were created within 7 days to meet an event deadline for the client.
My role covered:
- Supervision of the project
- Budget management
- Client management
- Project managementOther creatorsSee project -
Cyber-Bullying Parallax Guide
Goal:
Create innovative content within the client’s space unique to the industry. As a result the content fitted the brief to position Quib.ly as an expert and differentiate them from competition.
The content highlights the problems with Cyber-Bullying in an interactive parallax guide that also provides recommendations by experts to help parents support their children online.
Results:
- Ranked 3rd for essential keyword: 'cyberbullying guide'
- Our outreach resulted in…Goal:
Create innovative content within the client’s space unique to the industry. As a result the content fitted the brief to position Quib.ly as an expert and differentiate them from competition.
The content highlights the problems with Cyber-Bullying in an interactive parallax guide that also provides recommendations by experts to help parents support their children online.
Results:
- Ranked 3rd for essential keyword: 'cyberbullying guide'
- Our outreach resulted in the guide getting links from .gov and .org websites (with DA above 80)
- Average session duration for cyber-bullying guide 8.76% higher than average session duration on site
- Average page sessions for the guide was 25.18% higher than average page sessions on site
My Role:
- Spearheaded the project from inception to promotion
- Oversaw brief & wireframe / research / design / development / client communicationsOther creatorsSee project -
Gaming platform
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highly scale-able, open gaming system architecture, including all sorts of social features and tournaments, e-wallet, billing and multi-player games.
Other creatorsSee project -
Mobidata Paid Search Case Study
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Paid search and CRO Case Study:
The client was operating in the highly competitive mobile network industry with a three-tier competitor landscape: global brands, established niche brands and new players to the market.
Results:
• Quadrupled the click-through rate through Adwords ad text optimisation
• Increased Quality Score averages to 7-8, leading to a reduction in CPC
• Increased conversion rate by 200+%
• Reduced CPA by 82% despite 300% increase in monthly budget
•…Paid search and CRO Case Study:
The client was operating in the highly competitive mobile network industry with a three-tier competitor landscape: global brands, established niche brands and new players to the market.
Results:
• Quadrupled the click-through rate through Adwords ad text optimisation
• Increased Quality Score averages to 7-8, leading to a reduction in CPC
• Increased conversion rate by 200+%
• Reduced CPA by 82% despite 300% increase in monthly budget
• Increased display network conversions by roughly 8,900%: This was achieved through landing page changes which was coupled with data from Google analytics which I tailored the ad text towards the clients target demographics and personas.
My Role:
- Supervised entire Paid Search Account, optimisation and client managementOther creatorsSee project
Languages
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Hebrew
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