“I was lucky enough to work with Paul whilst he was consulting at Bazaarvoice for 6 months. From the get-go it was quickly apparent that Paul is a very skilled and experienced marketing leader, who was able to come in and make immediate impact within the business. He swiftly built solid relationships, got to grips with our business, and built a comprehensive plan to address our marketing needs. Paul is smart, personable, and approached the role with a hands-on mindset, always focusing on the ROI of any activity he was planning and executing. It was a pleasure to work with Paul!”
About
Commercially astute leader with a track record of building and re-energising B2B…
Contributions
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What do you do if industry leaders in influencer marketing are not responding to your networking efforts?
if ther're not answering or receptive its for one reason - you're not offering any value. Listen to what the audience is saying and subjects they are engaging in and where they are doing it ( where they participate). Once you've listened and observed then re-engage on thier terms even it if it's not the immediate subject you wish to enage with ( hint..... it isn't or they'd be talking to you allready!) . Once you add value (and they'll define what value is) then any audience will be far more inclined to reciprocate on somthing you're aiming for - but only it they get a value exchange . If that's not working you have to question the basics 1. Is this the right target 2. Is what your trying to engage with actcually of relevance ?
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You're working remotely and you want a raise. How do you make it happen?
Clear demostrable evidence of your impact and the value you bring to the business, ideally above and beyond just the "job description" . Demonstrate your value with both imperical evidence and qualitative support (how you go about it) and keep the discussion objective and without emotion.
Activity
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BIG MISTAKE! Yup I am hanging my hat on the fact that AI generated content is a terrible idea. Apparently, 90% of online content expected to be…
BIG MISTAKE! Yup I am hanging my hat on the fact that AI generated content is a terrible idea. Apparently, 90% of online content expected to be…
Liked by Paul Collier
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Opportunity to join the Marketing Team at Salesforce! Field Marketing Industry Campaigns Manager (1 year maternity leave cover) I am excited to share…
Opportunity to join the Marketing Team at Salesforce! Field Marketing Industry Campaigns Manager (1 year maternity leave cover) I am excited to share…
Liked by Paul Collier
Experience
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Education
Publications
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Marketeers it's time to think like a CRO
The Raconteur - The Business of Marketing
See publicationOngoing contribution and collaboration with Richard and the team at The Raconteur this piece explores the need for modern marketeers to reconider the way they engage commerically within the business and align to it moving forwards.
Projects
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Sales Pipeline Growth
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Phrasee, a SaaS Martech vendor, had a stalled sales pipeline which needed investigation and re-invigoration.
Engaged as VP Marketing Consultant to lead investigation and resolution. Conceived, initiated and delivered global demand generation campaign within 3 weeks; analysed and re-engineered pipeline dynamics; coached marketing and business development personnel in best practice and innovation; trained team on full review of customer journey across entire business; collaborated with…Phrasee, a SaaS Martech vendor, had a stalled sales pipeline which needed investigation and re-invigoration.
Engaged as VP Marketing Consultant to lead investigation and resolution. Conceived, initiated and delivered global demand generation campaign within 3 weeks; analysed and re-engineered pipeline dynamics; coached marketing and business development personnel in best practice and innovation; trained team on full review of customer journey across entire business; collaborated with CRO to develop full marketing campaign and budget plan for year ahead. Successfully completed an extended consulting assignment -
Global Marketing Transformation
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IFS needed to extricate business development and marketing from sales whilst maintaining alignment and restructuring costs as part of global marketing transformation.
As Marketing & Inside Sales Director, led transformation. Stabilised function and team; reset future vision of ‘what good looks like’; reviewed people and infrastructure to set relevant KPI’s; took leadership at global level for key digital and social media marketing initiatives; and led coaching across worldwide…IFS needed to extricate business development and marketing from sales whilst maintaining alignment and restructuring costs as part of global marketing transformation.
As Marketing & Inside Sales Director, led transformation. Stabilised function and team; reset future vision of ‘what good looks like’; reviewed people and infrastructure to set relevant KPI’s; took leadership at global level for key digital and social media marketing initiatives; and led coaching across worldwide organisation on global campaign delivery. Succeeded in doubling revenue over 4 years and YoY like-for-like growth at 44%. -
Marketing and Business Development uplevelling Project
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Dell OEM’s high-growth high-contribution overlay business unit required uplevelling of marketing and BD function to sustain impressive growth targets.
As EMEA Marketing Director, led transformation. Reviewed local and global level demands and realigned consistency / continuity / control at global and regional level; reframed current and new marketing activities to increase stakeholder buy-in; engaged with and held sales function accountable; conceived, developed and led globally on ABM…Dell OEM’s high-growth high-contribution overlay business unit required uplevelling of marketing and BD function to sustain impressive growth targets.
As EMEA Marketing Director, led transformation. Reviewed local and global level demands and realigned consistency / continuity / control at global and regional level; reframed current and new marketing activities to increase stakeholder buy-in; engaged with and held sales function accountable; conceived, developed and led globally on ABM campaigns; and created development opportunities to retain key staff. Succeeded in uplevelling function and deputised for Regional GM.
Organizations
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B2B Marketing Awards Judge
Judge on annual international B2B Marketing awards
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Leadership Breakout Session - B2B Marketing Conference
Presenter
-I was asked to present a breakout session on teh Leadership stream at the annual B2B Marketing Conference, held by B2B Marketing Magazine. After discussion with the Editor in chief, Joel Harrison, we worked on a hour long session titled "Profiting from Pragmatism - how to manage your career in turbulant times" focused on offering insight and advice in antiicpating, accepting and embracing change and dyanamism within ones own career management journey.
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