Paul Sage

"Real loyalty isn't created at the close of the sale," said Rick Ferguson, Vice President, Knowledge Development for Aimia. "It's created when the brand and the customer become intimate through multiple interactions before, during and after the purchase. Companies that strategically use those interactions to learn more about their customers will build greater loyalty, create new revenue streams and develop lifelong customers."
According to Aimia's research, there are four reasons marketers… Show more

"Real loyalty isn't created at the close of the sale," said Rick Ferguson, Vice President, Knowledge Development for Aimia. "It's created when the brand and the customer become intimate through multiple interactions before, during and after the purchase. Companies that strategically use those interactions to learn more about their customers will build greater loyalty, create new revenue streams and develop lifelong customers."
According to Aimia's research, there are four reasons marketers should collect interaction data in addition to transaction data:
To create new revenue streams. Interaction data is an untapped resource. There is revenue to be had from refining the information.
To drive incremental revenue from the loyalty base. Tying interactions to transactions creates a three dimensional, customer-centric view generating sustainable incremental lift beyond a campaign ROI.
To leverage and validate investments in new communication channels. Marketers need to reach consumers where, when and how they want to be reached. Different media, such as social media and mobile, are needed to connect with consumers throughout their interactions with the brand.
To lower the cost to serve, while increasing value. Seeing the consumer on her entire lifestyle journey enables a wider array of partnerships to be formed, lowering the cost to run the loyalty program while increasing value to the consumer. Show less

While marketing utopia may yet lie over the horizon, our vision of this future remains firmly fixed: Reward and recognize best customers throughout the purchase cycle. To take the first step on this path, you’ll need to identify the most important inflection points along your customers’ journeys from curious newcomers to brand loyalists. In this Retail Brief, we identify the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right.

Behavioral loyalty is at the core of most loyalty programs today. Customers make a purchase or provide information in exchange for a reward. This is as valuable today as ever, but it’s also no longer enough. In addition to rewarding customers for transactions and information, companies also need to reward customers for interactions—specifically, social interactions that translate to engagement and advocacy. In other words, organizations must find creative ways to use their loyalty programs to… Show more

Behavioral loyalty is at the core of most loyalty programs today. Customers make a purchase or provide information in exchange for a reward. This is as valuable today as ever, but it’s also no longer enough. In addition to rewarding customers for transactions and information, companies also need to reward customers for interactions—specifically, social interactions that translate to engagement and advocacy. In other words, organizations must find creative ways to use their loyalty programs to foster attitudinal loyalty; to build and capitalize on the emotional connections engaged customers have with their preferred brands.

This webinar discussed the benefits and drawbacks of rewarding customers for such behaviors and transactions and information sharing, as well as the challenges and opportunities of rewarding customers for actions that show genuine engagement and advocacy. It will also examined the competitive advantage companies can create by building a loyalty program that rewards customers for all three, as well as how to do so. Show less

In this webinar presentation you will learn what those most important moments are in your customers’ lifecycle, and why a focus on collecting and leveraging “small” data will most directly benefit your ability to build real relationships with best customers.

From this presentation you will:
· Gain a clear understanding of small data (what it is and why it’s valuable)
· Capture the core elements of real relationships
· Learn about the 10 most important… Show more

In this webinar presentation you will learn what those most important moments are in your customers’ lifecycle, and why a focus on collecting and leveraging “small” data will most directly benefit your ability to build real relationships with best customers.

From this presentation you will:
· Gain a clear understanding of small data (what it is and why it’s valuable)
· Capture the core elements of real relationships
· Learn about the 10 most important customer experience moments Show less

In this video blog, Loyalty 360 interviews Paul Sage, Product Management Director, AimiaPaul shares his perspective and best practice insight relating to the following topics:
1. What are two of the major developments in the loyalty marketing space?
2. What is driving this change in program development?
3. What are a few of the main differences between loyalty marketing domestically and abroad?
4. What is the biggest misconception about data analysis?
5. How do you define small… Show more

In this video blog, Loyalty 360 interviews Paul Sage, Product Management Director, AimiaPaul shares his perspective and best practice insight relating to the following topics:
1. What are two of the major developments in the loyalty marketing space?
2. What is driving this change in program development?
3. What are a few of the main differences between loyalty marketing domestically and abroad?
4. What is the biggest misconception about data analysis?
5. How do you define small data?
6. What is one of the 10 most important customer experience moments?
7. What immediate actionable insight can attendee's look forward to learning by attending your webinar? Show less

The Aimia Loyalty Platform puts you in control of the customer journey