About
I support an award winning team of CX professionals to deliver the best possible work our…
Articles by Peter
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Nationwide's Acquisition of Virgin Money: Every champion was once a challenger
Nationwide's Acquisition of Virgin Money: Every champion was once a challenger
By Peter Aitken
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🚀 Driving Impact and Success in Customer Experience: Five Takeaways from Qualtrics X4 London 🎉
🚀 Driving Impact and Success in Customer Experience: Five Takeaways from Qualtrics X4 London 🎉
By Peter Aitken
Activity
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Looking forward to presenting at the CMO summit and meeting CX and marketing leaders.
Looking forward to presenting at the CMO summit and meeting CX and marketing leaders.
Liked by Peter Aitken
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✨ Redéfinissez l'expérience client avec Kantar ! ✨ 🚀 Pourquoi est-ce crucial ? Offrir des expériences différentes et porteuses de sens est…
✨ Redéfinissez l'expérience client avec Kantar ! ✨ 🚀 Pourquoi est-ce crucial ? Offrir des expériences différentes et porteuses de sens est…
Liked by Peter Aitken
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#CIO_BW_Exclusive We are excited to spotlight Dr Paul Dongha, Head of Responsible AI and AI Strategy at NatWest Group in this exclusive feature of…
#CIO_BW_Exclusive We are excited to spotlight Dr Paul Dongha, Head of Responsible AI and AI Strategy at NatWest Group in this exclusive feature of…
Liked by Peter Aitken
Experience
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Education
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The University of Liverpool
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More activity by Peter
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I thought it was time to put an update post on here. It’s been a year today since my surgery and I am doing well. After battling through a couple of…
I thought it was time to put an update post on here. It’s been a year today since my surgery and I am doing well. After battling through a couple of…
Liked by Peter Aitken
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After 13 years, I left Accenture last month. To misquote Murakami 📚 , this is what I think about when I think about my time in Accenture. 🚀…
After 13 years, I left Accenture last month. To misquote Murakami 📚 , this is what I think about when I think about my time in Accenture. 🚀…
Liked by Peter Aitken
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“Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can…
“Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can…
Liked by Peter Aitken
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Earlier this month, I had the bittersweet moment of leaving my position at CACI after two incredible years to pursue life’s next adventure. My…
Earlier this month, I had the bittersweet moment of leaving my position at CACI after two incredible years to pursue life’s next adventure. My…
Liked by Peter Aitken
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A stellar example of using data patterns to understand, diagnose and validate the details of marketing strategy. The insights are so powerful we put…
A stellar example of using data patterns to understand, diagnose and validate the details of marketing strategy. The insights are so powerful we put…
Liked by Peter Aitken
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Looking forward to participating in a panel discussion on bridging marketing and customer support for seamless campaigns at the CET World series…
Looking forward to participating in a panel discussion on bridging marketing and customer support for seamless campaigns at the CET World series…
Liked by Peter Aitken
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It doesn't matter whose top dog in the banking industry: customer loyalty is always the holy grail. But how we measure and improve it is always…
It doesn't matter whose top dog in the banking industry: customer loyalty is always the holy grail. But how we measure and improve it is always…
Liked by Peter Aitken
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Revolut has secured its UK banking license meaning the #fintech will be able to boost its range of products. What credit does it have with its 9…
Revolut has secured its UK banking license meaning the #fintech will be able to boost its range of products. What credit does it have with its 9…
Liked by Peter Aitken
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"It is incredibly hard to own a functional point of Difference for very long." Great article from colleagues Carol Horsley and Myles George on how…
"It is incredibly hard to own a functional point of Difference for very long." Great article from colleagues Carol Horsley and Myles George on how…
Liked by Peter Aitken
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This is another interesting example where, in my personal opinion at least, advertising gets it wrong. A huge part of marketing is matching your…
This is another interesting example where, in my personal opinion at least, advertising gets it wrong. A huge part of marketing is matching your…
Liked by Peter Aitken
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Heading for the summit of Ben Nevis with my Snowflake bottle in hand. Proud of the partnership between Kubrick Group and Snowflake as we continue to…
Heading for the summit of Ben Nevis with my Snowflake bottle in hand. Proud of the partnership between Kubrick Group and Snowflake as we continue to…
Liked by Peter Aitken
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