Philip Simnor

Achieving above 100% sales against target

A real Team effort in helping a client through a very tough process, of analysing internal systems, with the original intention of reducing spend with Thomson Reuters. This original decision to reduce spend on the account, was reversed to become a large expansion seeing the ultimate spend on the account increase vastly. A true example of listening to the client, understanding their problems and showing how they can use their existing investment in their technology to gain more value and then… Show more

A real Team effort in helping a client through a very tough process, of analysing internal systems, with the original intention of reducing spend with Thomson Reuters. This original decision to reduce spend on the account, was reversed to become a large expansion seeing the ultimate spend on the account increase vastly. A true example of listening to the client, understanding their problems and showing how they can use their existing investment in their technology to gain more value and then how further investment would allow them to meet their strategic goals. Show less

Achieving above 100% sales against target

Achieving above 100% sales against target

President’s Club is the highest award for sales achievement at Thomson Reuters and is given to only a small percentage if sales people in recognition of superior results

President’s Club is the highest award for sales achievement at Thomson Reuters and is given to only a small percentage if sales people in recognition of superior results

President’s Club is the highest award for sales achievement at Thomson Reuters and is given to only a small percentage if sales people in recognition of superior results

Achieving above 100% sales against target

Achieving above 100% sales against target

Odeon would run an annual competition for all cinemas in the chain, to judge local marketing activity. This would be to look at specific marketing campaigns beyond the traditional marketing avenues like newspaper, online etc... These activities would be designed to gain exposure for the cinema to make sure that Odeon would gain market share when the public choose which cinema to visit to see the latest blockbuster. This was my second year and I changed my approach by targeting the student… Show more

Odeon would run an annual competition for all cinemas in the chain, to judge local marketing activity. This would be to look at specific marketing campaigns beyond the traditional marketing avenues like newspaper, online etc... These activities would be designed to gain exposure for the cinema to make sure that Odeon would gain market share when the public choose which cinema to visit to see the latest blockbuster. This was my second year and I changed my approach by targeting the student population and designing more activities targeted at the students who attended the two universities in the city, Leicester University and Leicester De Montfort University. The first activity was at fresher week to make sure they knew where we were and I designed an event that made sure this was fully attended. I designed film season that specifically catered to this and other demographics. I designed a full film season called flashbacks that targeted the 16 - 40 age groups. This was a film season that used quieter days in the week where footfall was less. We put on older films like The Goonies, Top Gun, Alien that often cost £50 to hire and we could sell tickets at whatever rate we wanted. Due to the increase in traffic over these days we also got a healthy increase on concession sales like drink and popcorn which is where most of the profit is made by a cinema. Due these and other activities I came first out f all of the cinemas for Brand Champions. Show less

One of the activities I conducted was to entice all of the new freshers in from Leicester University and De Montfort University. The activity had two elements. 1 to launch my Flashback season showing older films which I chose The Goonies which I knew would go down a storm with the age of students. this I put on the two main screens of roughly 300 seats each. The second was to gain access to special showings of films called screeners. These were special preview showings of films before they are… Show more

One of the activities I conducted was to entice all of the new freshers in from Leicester University and De Montfort University. The activity had two elements. 1 to launch my Flashback season showing older films which I chose The Goonies which I knew would go down a storm with the age of students. this I put on the two main screens of roughly 300 seats each. The second was to gain access to special showings of films called screeners. These were special preview showings of films before they are released, film studios use them to gauge reactions. I was able to get hold of a number of different screeners which were used in the remaining screens the had 12.

The Goonies was pained and first come first serve, or they could choose to go to one of the screeners for free. We attended fresher week and gave away free popcorn to get them to come to talk to us, we distributed flyers to the event and stated no bookings first come first serve so they had to come down to the cinema. The Flyers had directions and website information all branded and designed by headoffice.

The evening was completely filled and was so successful we put on a second event to deal with those that were not able to get into one of the showings. Show less

Odeon would run an annual competition to judge local marketing activity. This would be to look at specific marketing campaigns beyond the traditional marketing avenues like newspaper, online etc... These activities would be designed to gain exposure for the cinema to make sure that Odeon would gain market share when the public choose which cinema to use to see the latest blockbuster. This was my first year in the role and was still gaining experience but still achieved runner up out of all of… Show more

Odeon would run an annual competition to judge local marketing activity. This would be to look at specific marketing campaigns beyond the traditional marketing avenues like newspaper, online etc... These activities would be designed to gain exposure for the cinema to make sure that Odeon would gain market share when the public choose which cinema to use to see the latest blockbuster. This was my first year in the role and was still gaining experience but still achieved runner up out of all of the cinemas in the chain. Show less