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MEET PHILIP ► Having trained as an accountant and spent 15+ years working in accountancy…
Articles by Philip
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The Secret to Ecommerce Success is Profitability. No Margin, No Mission.
The Secret to Ecommerce Success is Profitability. No Margin, No Mission.
Many businesses rely on some pretty basic measurement of success. Some will look at sales turnover, some profit while…
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Are you ready for 2023 Alcohol Duty rate changes
Are you ready for 2023 Alcohol Duty rate changes
If you sell alcoholic products, you probably already know that the duty rates are changing as of August 1st this year…
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Did you notice that your best customers are leaving?
Did you notice that your best customers are leaving?
RFM Analysis Reporting can group all your customers into segments that can help you better understand their behaviour…
Contributions
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You’re struggling to keep customers loyal. How can you use marketing automation software to help?
🚀 For ecommerce businesses you could use Marketing Automation to improve customer loyalty in the following ways: 1️⃣ Personalise: Tailor messages based on behaviour and preferences. 2️⃣ Timely Follow-Ups: Automate post-purchase emails. 3️⃣ Reward Programmes: Manage loyalty incentives. 4️⃣ Cross-Selling: Suggest relevant products automatically. 5️⃣ Feedback Loop: Gather insights with automated surveys. 6️⃣ Educational Content: Deliver tutorials and guides. 7️⃣ Social Engagement: Automate posts and responses. I agree with others that too much automation is not always a good thing but by utilising some of the above you may be able to better focus your human resources (which are normally not in infinite supply) and be more effective 💪 and 🦾
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You're a small business owner. How can you keep your inventory organized and efficient?
As mentioned, most ecommerce platforms will provide basic inventory management but when you need more than this it is good to consider how easy it will be to integrate your ecommerce platforms to Inventory Management Software (IMS) or Warehouse Management Software (WMS). Popular cloud-hosted solutions like Shopify and BigCommerce may be easier to integrate to cloud-hosted IMS and WMS than self-hosted Magento and WooCommerce. It's always best to do the research and see what the best options are for IMS and WMS even if you do not need them now. Inventory management requirements can become more significant if you are selling on multiple channels (e.g. own ecommerce and marketplaces like Amazon) and/or sell and store stock in multiple regions.
Activity
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#CampA2X Day 2 was non stop! We kicked off with a great session from Taylor Holiday (Common Thread Collective) on bridging the gap between Marketing…
#CampA2X Day 2 was non stop! We kicked off with a great session from Taylor Holiday (Common Thread Collective) on bridging the gap between Marketing…
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Here’s to great people! ❤️ #TeamCalgary for the win #Bonusstickers #CampA2X
Here’s to great people! ❤️ #TeamCalgary for the win #Bonusstickers #CampA2X
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That’s a wrap on #CampA2X! Big thanks to Geoffrey Gualano & A2X for including Fathom at your event this year! I had an amazing time making…
That’s a wrap on #CampA2X! Big thanks to Geoffrey Gualano & A2X for including Fathom at your event this year! I had an amazing time making…
Liked by Philip Oakley
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Disrupters come in many forms and the accounting profession is probably overdue for some disruption💥. Accountancy is often seen as male 👨, pale 🌕…
Disrupters come in many forms and the accounting profession is probably overdue for some disruption💥. Accountancy is often seen as male 👨, pale 🌕…
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Life and careers are filled with full circle moments. In 2022, I travelled to Utah for LedgerGurus’s employee summit. It was my first in-person…
Life and careers are filled with full circle moments. In 2022, I travelled to Utah for LedgerGurus’s employee summit. It was my first in-person…
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