“As an advisor on the Virgin Start Up scheme, Rachael generously gave me her time and advice on a call around marketing strategy for my start up. I found her very approachable and, as someone who is new to business and marketing, I really appreciate how she could communicate customised and intelligent suggestions, clearly and understandably. Thank you very much, Rachael!”
About
Hi, I’m Rachael, Founder of Because of Marketing, a leading online marketing media…
Activity
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3 years in the making: from the vision of 4 fierce believers to a cast of 100’s, and now a US Open cultural moment - this one has been a VIBE and a…
3 years in the making: from the vision of 4 fierce believers to a cast of 100’s, and now a US Open cultural moment - this one has been a VIBE and a…
Liked by Rachael Higgins
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Don’t make a permanent decision based on a temporary emotion.
Don’t make a permanent decision based on a temporary emotion.
Liked by Rachael Higgins
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NEW! Through outsourcing the self-service channel to NCR Atleos, Generations Federal Credit Union were able to simplify their #ATM operation, whilst…
NEW! Through outsourcing the self-service channel to NCR Atleos, Generations Federal Credit Union were able to simplify their #ATM operation, whilst…
Liked by Rachael Higgins
Experience
Education
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Heriot-Watt University
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I attended Heriot Watt University in September 2016 where my love and passion for business and marketing was continued.
Notable modules I studied included:
- Consumer Behaviour
- Digital Marketing
- Leisure Marketing
- Marketing Communications
- Marketing Perspectives
- Marketing and Consumer Law
- Retail Marketing
- Social Media Marketing
- Project Management
I completed a 88 page dissertation investigating parental perceptions of ethical…I attended Heriot Watt University in September 2016 where my love and passion for business and marketing was continued.
Notable modules I studied included:
- Consumer Behaviour
- Digital Marketing
- Leisure Marketing
- Marketing Communications
- Marketing Perspectives
- Marketing and Consumer Law
- Retail Marketing
- Social Media Marketing
- Project Management
I completed a 88 page dissertation investigating parental perceptions of ethical efficiency towards children’s advertising using quantifiable and qualitative methods, collating data and evidence from primary and secondary sources while working to a strict deadline.
Awards include:
- First Prize Balmoral Asset Management Prize
- Third Year University Prize
- Deputy Principal Award for 2017/2018 and 2018/2019 -
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Licenses & Certifications
Volunteer Experience
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Fundraising Volunteer
Alzheimer's Research UK
- Present 9 years 6 months
Health
Over the past 9 years I have volunteered to help fundraise and support Alzheimer Research.
I have been responsible for the management, planning and execution of seven successful charity nights with the objective to raise awareness and money for Alzheimer Research and local care home and clubs around Scotland.
In total, I have raised over £13,500 through various funding activities with a mission to continue raising awareness and money to support those living with dementia. -
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Courses
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Accounting
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Business Analysis and Consultancy
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Business Research Methods
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Business Venturing
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Business skills
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Commercial Law
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Consumer Behaviour
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Critical Writing and Analysis
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Digital Marketing
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Enterprise and it’s Business Environment
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Enterprise: Concepts and Issues
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Finance
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Fundamentals of Marketing
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Global Trends and Ethics
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Human Resource Management
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International Business
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Leisure Marketing
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Macroeconomics
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Management in a global context
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Managing the Service Experience
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Marketing Communications
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Marketing Perspectives
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Marketing and Consumer Law
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Marketing and Management of Small and Medium Enterprises
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Microeconomics
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Microeconomics
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Operations Management
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Organisational Behaviour
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Project Management
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Retail Marketing
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Retail Marketing
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Strategic Management
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Honors & Awards
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Deputy Principal Award for 2017/18 and 2018/19
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I received the Deputy Principal Award for the academic year 2017/2018 and 2018/2019 for achieving six or more Grade A’s in my studied courses.
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First Prize Balmoral Asset Management Prize
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I was honoured to receive the first prize winner award from Balmoral Asset Management for being the top performing student studying business, finance and economics for the academic session 2017/2018.
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Third Year University Prize
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I was awarded the Third Year University Prize for the academic session 2017/2018 in recognition of outstanding merit by a third year student in the department of Business Management.
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First Prize Business Plan Presentation
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Recommendations received
5 people have recommended Rachael
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