Rachael Higgins

Rachael Higgins Rachael Higgins is an influencer

Edinburgh, Scotland, United Kingdom
79K followers 500+ connections

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About

Hi, I’m Rachael, Founder of Because of Marketing, a leading online marketing media…

Activity

Experience

  • Because of Marketing Graphic

    Because of Marketing

    Edinburgh, Scotland, United Kingdom

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    London Area, United Kingdom

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    London Area, United Kingdom

Education

  • Heriot-Watt University Graphic

    Heriot-Watt University

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    I attended Heriot Watt University in September 2016 where my love and passion for business and marketing was continued.

    Notable modules I studied included:

    - Consumer Behaviour
    - Digital Marketing
    - Leisure Marketing
    - Marketing Communications
    - Marketing Perspectives
    - Marketing and Consumer Law
    - Retail Marketing
    - Social Media Marketing
    - Project Management

    I completed a 88 page dissertation investigating parental perceptions of ethical…

    I attended Heriot Watt University in September 2016 where my love and passion for business and marketing was continued.

    Notable modules I studied included:

    - Consumer Behaviour
    - Digital Marketing
    - Leisure Marketing
    - Marketing Communications
    - Marketing Perspectives
    - Marketing and Consumer Law
    - Retail Marketing
    - Social Media Marketing
    - Project Management

    I completed a 88 page dissertation investigating parental perceptions of ethical efficiency towards children’s advertising using quantifiable and qualitative methods, collating data and evidence from primary and secondary sources while working to a strict deadline.

    Awards include:

    - First Prize Balmoral Asset Management Prize
    - Third Year University Prize
    - Deputy Principal Award for 2017/2018 and 2018/2019

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Licenses & Certifications

Volunteer Experience

  • Alzheimer's Research UK Graphic

    Fundraising Volunteer

    Alzheimer's Research UK

    - Present 9 years 6 months

    Health

    Over the past 9 years I have volunteered to help fundraise and support Alzheimer Research.

    I have been responsible for the management, planning and execution of seven successful charity nights with the objective to raise awareness and money for Alzheimer Research and local care home and clubs around Scotland.

    In total, I have raised over £13,500 through various funding activities with a mission to continue raising awareness and money to support those living with dementia.

  • The Lewy Body Society Graphic

    Fundraising Volunteer

    The Lewy Body Society

    - Present 6 months

  • Alzheimer Scotland Graphic

    Fundraising Volunteer

    Alzheimer Scotland

    - Present 9 years 6 months

    Health

Courses

  • Accounting

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  • Business Analysis and Consultancy

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  • Business Research Methods

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  • Business Venturing

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  • Business skills

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  • Commercial Law

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  • Consumer Behaviour

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  • Critical Writing and Analysis

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  • Digital Marketing

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  • Enterprise and it’s Business Environment

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  • Enterprise: Concepts and Issues

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  • Finance

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  • Fundamentals of Marketing

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  • Global Trends and Ethics

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  • Human Resource Management

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  • International Business

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  • Leisure Marketing

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  • Macroeconomics

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  • Management in a global context

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  • Managing the Service Experience

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  • Marketing Communications

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  • Marketing Perspectives

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  • Marketing and Consumer Law

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  • Marketing and Management of Small and Medium Enterprises

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  • Microeconomics

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  • Microeconomics

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  • Operations Management

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  • Organisational Behaviour

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  • Project Management

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  • Retail Marketing

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  • Retail Marketing

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  • Strategic Management

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Honors & Awards

  • Deputy Principal Award for 2017/18 and 2018/19

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    I received the Deputy Principal Award for the academic year 2017/2018 and 2018/2019 for achieving six or more Grade A’s in my studied courses.

  • First Prize Balmoral Asset Management Prize

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    I was honoured to receive the first prize winner award from Balmoral Asset Management for being the top performing student studying business, finance and economics for the academic session 2017/2018.

  • Third Year University Prize

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    I was awarded the Third Year University Prize for the academic session 2017/2018 in recognition of outstanding merit by a third year student in the department of Business Management.

  • First Prize Business Plan Presentation

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