Rachel Emms

A brand and marketing consultancy set up to enable me to work on projects which I have a personal interest in or passion for. To date this includes brand strategy work for The Loop (UK drugs harm reduction charity), Pix (US wine start-up) and Spring Chicken (community platform for mid-lifers).
I’ve also built a behaviour change model for AIA (Asia’s leading insurance company) in partnership with the Hoxby agency.

This role gave me the opportunity to apply my marketing skills to doing good, through developing and delivering impactful Social Purpose initiatives and campaigns on ITV’s platforms.

I joined UW (as my first client role) to set up and establish a new Marketing division alongside the incoming Marketing Director. This included structuring and recruiting a team, developing a clear market proposition and brand identity for UW, and building a successful sustainability initiative that staff, customers and UW partners (the sales team) could get behind.

This role, in a market research and behaviour change consultancy, combined my interests in behavioural science, creative strategy and comms. Verbalisation’s unique methodology, adapted from the military, used language to decode the underlying psychology of target audiences, and encoded new attitudes and behaviours through tailored comms.

After more than 20 years in advertising, I wanted a new challenge. This was an opportunity to apply my creative problem-solving skills to business models, not just comms. As strategic and client lead in a business innovation consultancy, I was responsible for developing and delivering transformative strategies to future-proof brands and businesses.

I was responsible for managing and developing Global and domestic client relationships as business lead on clients which included: Unilever, Purina Petcare, Sony, Mattel, South African Tourism, Nestle and Subway. I also overhauled and ran McCann staff training, being awarded two IPA Gold Awards for Excellence in Training.

I looked after client business including: BBC, Eurostar, ASDA, The Labour Party, and Sony. I was also invited to take on the role of New Business Director by the management team during a period that turned out to be one of Fallon's most successful business development periods.

I was responsible for the management of campaigns for clients including: Amazon, Unilever (Birds Eye), Greenpeace, Directgov, Sky and Go (low cost airline from British Airways).

I looked after client accounts including: Diageo (Smirnoff), Dollond & Aitchison opticians, Express Newspapers and the Coca Cola Company. I was also responsible for planning and leading Account Management meetings and training.

My first 'proper job' - as one of three trainees (out of 3,000 applicants) taken on by AMV in its annual graduate recruitment scheme, My role involved day to day management of client accounts including BT, RSPCA, Mars, Kiss FM and Tampax. Also responsible for developing AMV’s trainee recruitment and training programme for future intake.