Russell Archer

Russell Archer

Media Planning Director, Spotify + AMEX at UM London

London, England, United Kingdom
753 followers 500+ connections

Join to view profile

Activity

Join now to see all activity

Experience

  • UM London

    UM London

    6 years 9 months

    • UM London Graphic

      Comms Director

      UM London

      - Present 5 years 5 months

      London, United Kingdom

      - UK media planning and client lead for Spotify, GoPro and American Express B2B. I’m the senior day-to-day contact for clients’ marketing teams, accountable for the work of a 15-strong UM team.
      - Media planning, activation and measurement for high-profile campaigns including Spotify’s annual Wrapped celebration.
      - Maximising effectiveness measurement for media campaigns via surveys and econometrics to ensure our campaigns deliver; leveraging my IPA Eff Test certificate.
      - Founder and…

      - UK media planning and client lead for Spotify, GoPro and American Express B2B. I’m the senior day-to-day contact for clients’ marketing teams, accountable for the work of a 15-strong UM team.
      - Media planning, activation and measurement for high-profile campaigns including Spotify’s annual Wrapped celebration.
      - Maximising effectiveness measurement for media campaigns via surveys and econometrics to ensure our campaigns deliver; leveraging my IPA Eff Test certificate.
      - Founder and ambassador for UM’s Better World Media initiative. Better World Media helps our clients ensure that their media is invested responsibly, helping where possible to elevate marginalised communities.
      - Working closely with creative agencies to ensure all work is of the highest standard and within brand guidelines.
      - Manage the career development of direct reports.

      My proudest achievements to date at UM have been retaining the global GoPro account, delivering huge growth of podcast listening on Spotify, and helping Spotify Wrapped overtake the Coke truck and John Lewis ad as the pre-Christmas cultural brand moment for Gen Z.

    • Digital Account Manager

      UM London

      - 1 year 5 months

  • Universal Music Group Graphic

    Social Media Manager

    Universal Music Group

    - 1 year 3 months

    London, United Kingdom

    Founding member of Universal Music’s in-house media arm, Fused. My core responsibility was media planning and buying for labels including Island Records and Universal Music Catalogue, as well as for Abbey Road Studios.

    A personal highlight at Universal Music was delivering a #1 album with The Beatles for the Sgt Pepper remixed album, released on the album’s 50th anniversary.

  • Unique Digital

    Unique Digital

    2 years 2 months

    • Unique Digital Graphic

      Senior Media Account Executive

      Unique Digital

      - 9 months

      Planning and implementing digital media campaigns for global B2C clients including PayPal, Trainline, Zipcar, and Avis Budget Group. My work with Unique was recognised with various awards, including The Drum DADI Awards & MOMA Awards.

    • Unique Digital Graphic

      Media Account Executive

      Unique Digital

      - 1 year 6 months

  • equimedia Graphic

    Intern

    equimedia

    - 2 months

Education

More activity by Russell

View Russell’s full profile

  • See who you know in common
  • Get introduced
  • Contact Russell directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Russell Archer in United Kingdom

7 others named Russell Archer in United Kingdom are on LinkedIn

See others named Russell Archer

Add new skills with these courses

See all courses