Scott Parker

• Operationalised design for efficiency and scalability, driving creativity across the business, and increasing ROI of design

• Conducted audit of business design capabilities, identifying improvement opportunities

• Introduced design operations and process improvements, leading to 40% increase in productivity

•Mentored design team, enhancing creativity and responsiveness to challenges

• Helped launch new B2C product

• Influenced board members on the value of… Show more

• Operationalised design for efficiency and scalability, driving creativity across the business, and increasing ROI of design

• Conducted audit of business design capabilities, identifying improvement opportunities

• Introduced design operations and process improvements, leading to 40% increase in productivity

•Mentored design team, enhancing creativity and responsiveness to challenges

• Helped launch new B2C product

• Influenced board members on the value of design, fostering a creative culture

• Facilitated key partnerships with creative support providers

• Collaborated with agency on rebrand, enabling toolkits and guidance for designers. Show less

Contributed to significant increase in sales and activations in 2022 for a multichannel diverse portfolio targeting global B2B and B2C audiences.

Successfully developed and executed design strategies that aligned with business objectives, resulting in a notable increase in ROI and enhanced global design budget accountability.

Led the expansion of a global design team from 4 to 30 members in just six years, nurturing their professional growth while positively impacting… Show more

Contributed to significant increase in sales and activations in 2022 for a multichannel diverse portfolio targeting global B2B and B2C audiences.

Successfully developed and executed design strategies that aligned with business objectives, resulting in a notable increase in ROI and enhanced global design budget accountability.

Led the expansion of a global design team from 4 to 30 members in just six years, nurturing their professional growth while positively impacting ROI.

Fostered a culture of creativity that drove innovation and collaboration, improving ROI.

Advocated for the adoption of design and user-centric principles at the highest levels of the organization, optimizing processes and strategic vision.

Established a global product design team, reducing development costs by 60% without compromising on quality.

Drove organizational design and cultural change

Successfully influenced the board and the broader business through persuasive storytelling, emphasizing the value of design thinking and user-centered practices.

Fostered innovation empowering the team to identify and pursue valuable opportunities.

Forged cross-functional collaboration, resulting in improved project efficiency and teamwork.

Cultivated design and CX communities of practice, leading to higher design quality and a culture of learning and cooperation.

Drove growth in user research and data-informed design decisions, contributing to a significant growth in activations and entitlements among 2 million users.

Spearheaded the development of a scalable design system across 70 product brands and 400 products, significantly enhancing usability and user satisfaction.

Successfully introduced a user-centered design approach, making design and user considerations central to business strategy.

Implemented DesignOps practices, resulting in scalable and efficient design processes.
Streamlined investment and resource management

Took design tools and user-centered design to the C-suite. Show less

* Increased design maturity of a professional services business, leading to increased investment in design. Doubled design budget allocation.

• Led and scaled diverse in-house design capabilities, resulting in improved creative quality standards and design maturity. Achieved a 20% reduction in design errors.

•Introduced design operations to increase efficiency. Reduced project turnaround time by 30% and increased design team utilisation by 25%.

• Designing marketing collateral

• Leading a high-quality design team

• Managing design agencies, printers, and suppliers

• Budget management

• Designing visual materials in a professional service environment

• Developing and implementing brand guidelines for a large international organisation
• Designing bespoke tenders for luxury, FMCG, construction, high street retail, online gaming, and media sectors

• Designing the successful Baker Tilly Tax… Show more

• Designing marketing collateral

• Leading a high-quality design team

• Managing design agencies, printers, and suppliers

• Budget management

• Designing visual materials in a professional service environment

• Developing and implementing brand guidelines for a large international organisation
• Designing bespoke tenders for luxury, FMCG, construction, high street retail, online gaming, and media sectors

• Designing the successful Baker Tilly Tax Facts app

• Launching and providing training on national firm-wide templates

• Managing image libraries

• Negotiating and assessing compromises while maintaining a firm approach to brand positioning

• Educating staff on impactful brand developments in a professional services environment Show less

• Developing Baker Tilly brand guidelines for global rollout to member firms

• Designing new logo variations for member firms

• Designing and handcrafting compelling presentation brochures and bid documents

• Creating impactful web designs and managing intranets

• Photography services for captivating visual content

• Artworking for polished and professional materials

• Proofreading to ensure accuracy and clarity

• Providing social media advice for effective online presence

• Developing innovative iPad app concepts

• Sourcing captivating stock photography

• Advertising, impactful print artworking, banners, branding, brochures, impactful campaigns

• Concept development and execution of corporate I.D., including logos and illustration

• Creating impactful mock-ups and managing multiple projects

• Strategic marketing planning and execution

• Photography services, including retouching and preparing print/web-ready documents

• Designing impactful posters, P.O.S., promotional material, newsletters, and trade… Show more

• Advertising, impactful print artworking, banners, branding, brochures, impactful campaigns

• Concept development and execution of corporate I.D., including logos and illustration

• Creating impactful mock-ups and managing multiple projects

• Strategic marketing planning and execution

• Photography services, including retouching and preparing print/web-ready documents

• Designing impactful posters, P.O.S., promotional material, newsletters, and trade advertisements

• Proofreading for accuracy and quality assurance

• Scanning and sourcing captivating stock photography

• Designing impactful signage and providing social media advice

• Sourcing and briefing printers, photographers, and web developers

• Designing impactful user interfaces and web banners

• Developing impactful websites while adhering to brand guidelines Show less

• Impactful advertising, print artworking, banners, branding, brochures, campaigns

• Creative concept development and execution, including corporate I.D., illustration, and logos

• Producing striking mock-ups and effectively managing multiple projects

• Strategic marketing strategy formulation

• Photography services, including photo retouching and preparation of print/web-ready documents

• Designing impactful posters, P.O.S., promotional material, and trade… Show more

• Impactful advertising, print artworking, banners, branding, brochures, campaigns

• Creative concept development and execution, including corporate I.D., illustration, and logos

• Producing striking mock-ups and effectively managing multiple projects

• Strategic marketing strategy formulation

• Photography services, including photo retouching and preparation of print/web-ready documents

• Designing impactful posters, P.O.S., promotional material, and trade advertisements

• Meticulous proofreading for quality assurance

• Scanning and sourcing captivating stock photography

• Crafting impactful signs and providing social media advice

• Sourcing and briefing printers, photographers, and web developers

• Designing user-friendly interfaces and compelling web banners

• Developing impactful websites while adhering to brand guidelines Show less

• Advertising, banners, Bluetooth marketing campaign, branding, brochures, building plans, campaigns

• Concept development, corporate I.D., designing for web, logos, illustration

• Flyers, goads, hoardings, making dummies, posters, P.O.S., promotional material

• Photography, photo retouching, video editing

• Preparing print and web-ready documents, proofreading

• Signs, stationery, t-shirts

• Briefing photographers and web developers, sourcing stock… Show more

• Advertising, banners, Bluetooth marketing campaign, branding, brochures, building plans, campaigns

• Concept development, corporate I.D., designing for web, logos, illustration

• Flyers, goads, hoardings, making dummies, posters, P.O.S., promotional material

• Photography, photo retouching, video editing

• Preparing print and web-ready documents, proofreading

• Signs, stationery, t-shirts

• Briefing photographers and web developers, sourcing stock photography Show less