About
Multiple award-winning Digital Product Leader adept at delivering innovative digital…
Articles by Diana
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Digital at the core: A portrait of the modern Product Manager
Digital at the core: A portrait of the modern Product Manager
By Diana Walker
Contributions
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You're navigating stakeholder priorities and a product roadmap. How can you strike the perfect balance?
It really depends on who the stakeholders are, whether they have different business objectives and/or priorities and what denotes success. For example, if prioritisation is across a number of business areas, each with their own commercial or operational objectives, it may be worthwhile taking more of an agnostic approach using a prioritisation score-carding method, such as "PIE" (potential; impact; effort/ease) or "RICE" (reach; impact; confidence; effort) or similar. This will drive out the genuine business priorities, rather than priorities being informed as a result of "who shouts the loudest" getting their way.
Activity
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After a veeery long time with bp I've taken the plunge and am seeing if I can cobble together a living back in the real world! 😂 I've always…
After a veeery long time with bp I've taken the plunge and am seeing if I can cobble together a living back in the real world! 😂 I've always…
Liked by Diana Walker
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Delighted to have joined the Optima team as Chief Client Officer at an incredibly exciting time for the business. Really looking forward to the new…
Delighted to have joined the Optima team as Chief Client Officer at an incredibly exciting time for the business. Really looking forward to the new…
Liked by Diana Walker
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Pinch me moment alert... I am so incredibly proud and excited to share the news that LoveGunn has been named Retained Creative Agency for MG Motor…
Pinch me moment alert... I am so incredibly proud and excited to share the news that LoveGunn has been named Retained Creative Agency for MG Motor…
Liked by Diana Walker
Experience
Education
Licenses & Certifications
Courses
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Certified Agile Scrum Product Owner, Scrum Alliance
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Feature writing, University of London
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HTML and CSS basic and advanced
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Influencing skills
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Leading for Total Engagement
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Projects
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Ecommerce journey migration and rearchitecture
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Strategic Information Rearchitecture and site migration of ecommerce pre-checkout journeys onto a single Content Management System.
Other creatorsSee project
Honors & Awards
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Tech Transformation
Post Office Ltd
Our Branch Hub product team won the innovation award for Tech Transformation at the recent annual Post Office Ltd colleague conference. We were also awarded the Team award for Ways of Working. Beyond proud and pleased!
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Best Engagement - Voice of Employees - Large Companies
Customer Experience Awards
EE’s Digital, CRM & Insights (DCRM&I) Leadership team won Silver in the Customer Experience Awards 2018 for executing brilliantly on our digital team vision, strategy and operating model, which has resulted in one of the top performing and most engaged directorates in the whole of the BT Group (over 106,000 people).
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Mobile Strategy
Digital Experience Awards 2018
EE won Gold at the Digital Experience Awards 2018 for its Family Gifting proposition, a UK first enabling EE customers to gift their unused data to other people on the EE network in their “family”. The digital product was initially rolled out on the My EE app using a mobile-first, Agile and customer-centric methodology. We then iterated the product features based on customer feedback and data-led insight, before rolling out the prop in all channels, flanked by, and culminating in, an above the…
EE won Gold at the Digital Experience Awards 2018 for its Family Gifting proposition, a UK first enabling EE customers to gift their unused data to other people on the EE network in their “family”. The digital product was initially rolled out on the My EE app using a mobile-first, Agile and customer-centric methodology. We then iterated the product features based on customer feedback and data-led insight, before rolling out the prop in all channels, flanked by, and culminating in, an above the line advertising campaign. NPS has been off the charts!
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Judge
Digital Experience Awards
Following a decade of developing award-winning digital products and services, I was selected as a judge for the Digital Experience Awards 2017.
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Virgin Person Award
Virgin Media
Won the eCommerce "Virgin Person" of the year award in December 2013, which awards employees who embody Virgin Media's core values: open-minded, fun and generous.
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Top Honours Student
University of Pretoria
Won award for top performing Honours student in my class in 1998.
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Talent Development Leadership Programme
Telefónica UK
In June 2011 I was selected for O2's Talent Development Programme, a fast track leadership initiative.
Languages
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French
Limited working proficiency
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Italian
Limited working proficiency
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Afrikaans
Professional working proficiency
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