About
An MSc in Marketing Communications and a CIM certified marketing practitioner…
Articles by Simon
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Getting Organisational Buy-in For Marketing Success
Getting Organisational Buy-in For Marketing Success
By Simon S.
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Content Marketing starts with Customer Conversations
Content Marketing starts with Customer Conversations
By Simon S.
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Pressing Ctrl, Alt, Delete on your Content Strategy
Pressing Ctrl, Alt, Delete on your Content Strategy
By Simon S.
Contributions
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What are the most essential tools for a digital marketer to know?
Start with the business you work for and the objectives it aims to deliver. Research your audience needs, competitor analysis and category opportunity. Diagnose the landscape you’re operating in as well as the resource (people and budget) you have at your disposal Then begin to map together a suitable marketing mix that will involve digital tactics that can support and achieve your business objectives
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What are the most effective ways to make a great first impression in Content Marketing?
What is the business trying to do? What it’s objectives and what’s does success look like? Take time away from the data and analytics and get out into the real world and go and speak to your audience to understand their pain points? How does the audience you’re looking to target use what channels to research and purchase? Speak to your key internal stakeholders? Eg Sales team / customer service and ask what are the most common questions and issues potential customers have that could be used to support your content strategy
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How do you collaborate and learn from other digital leaders and experts?
Create a blog. -Understand the technical requirements of building a blog & platform to use -Find an interest and begin to build and communicate your knowledge through your blog -embed Google analytics and begin to learn how to monitor and measure as you create your content: how is it viewed? how is it driving reach? What channels are used by users that visit your blog? What’s the split in channels (direct, search, referral, social) sending traffic to your blog? -embed Search Console - identify the key pages, search terms (brand / non brand) where you think you could be building your reach A few ideas but it will help you begin to find your voice and most importantly provide practical knowledge in understanding how and what works
Activity
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I've just passed my Chartered Marketer Assessment! Having worked for many years in marketing communications and completed two years of CPD for CIM |…
I've just passed my Chartered Marketer Assessment! Having worked for many years in marketing communications and completed two years of CPD for CIM |…
Liked by Simon S.
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Come and give us a follow on our Ignition Room community LinkedIn page! The Ignition Room is for marketers who are committed to improving their…
Come and give us a follow on our Ignition Room community LinkedIn page! The Ignition Room is for marketers who are committed to improving their…
Liked by Simon S.
Experience
Education
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The Manchester Metropolitan University
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Activities and Societies: Digital retention, Digital acquisition, Digital competitor analysis, creating and implmenting digital content strategy, analytics and measurements, digital advertising
The MSc in Digital Marketing provided me with a professional postgraduate qualification. Drawing on the expertise and insight of the UK’s leading practitioner-trainers, the syllabus was developed to combine an examination of current industry concerns and considerations with a robust academic approach.
The core units studies included:
► Digital Strategy: Planning in Integrated Digital Communications - Examining the role and opportunities for digital in a wider communications…The MSc in Digital Marketing provided me with a professional postgraduate qualification. Drawing on the expertise and insight of the UK’s leading practitioner-trainers, the syllabus was developed to combine an examination of current industry concerns and considerations with a robust academic approach.
The core units studies included:
► Digital Strategy: Planning in Integrated Digital Communications - Examining the role and opportunities for digital in a wider communications context. Reviewed the market, channel-specific best practice, strategic planning techniques and effective measurement.
► Content Strategy for customer engagement - Driving customer engagement through effective content production and management.
► Growth and Performance Management - Using customer insight can lead to greater relevancy and efficiency in campaigns to improve results and lead to a cycle of continuous improvement.
► Dissertation -
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*How to refine thinking and planning abilities by understanding the tools and the link between marketing and communications, in both its traditional and digital forms, and key stages in digital development.
*An understanding of how to communicate using the tools of the digital communications mix; evaluate, measure and monitor the campaigns that they are used in
*The key factors involved with the implementation, measurement and evaluation of successful digital marketing campaigns…*How to refine thinking and planning abilities by understanding the tools and the link between marketing and communications, in both its traditional and digital forms, and key stages in digital development.
*An understanding of how to communicate using the tools of the digital communications mix; evaluate, measure and monitor the campaigns that they are used in
*The key factors involved with the implementation, measurement and evaluation of successful digital marketing campaigns through: understanding and analysing key stages and channels.
*Ways to respond to changing behaviours and expectations through an understanding of the emerging buyer behaviour and the importance of target marketing for an online consumer.
How to apply relevant tools and concepts to design, measure and monitor and annual online marketing plan. -
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The creation and delivery of a digital marketing plan covering the full digital marketing communications mix
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Licenses & Certifications
Courses
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MSC Digital Marketing Communications
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Honors & Awards
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Shortlisted for Masters of Marketing 2016 - Content Marketing Strategy
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Creating an uncontested Market Place: https://www.marketingweek.com/2016/08/11/masters-of-marketing-2016-awards-shortlist/
Recommendations received
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Great to work as part of a team that does such important and interesting work 😀 ⚠ Is your name on the list ⁉
Great to work as part of a team that does such important and interesting work 😀 ⚠ Is your name on the list ⁉
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Brilliant post by magic numbers - performance marketing makes sense when you're in the early stage of growing a brand; to drive sales in and evaluate…
Brilliant post by magic numbers - performance marketing makes sense when you're in the early stage of growing a brand; to drive sales in and evaluate…
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Join our live webinar - Understanding and Managing Eczema
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I will be driving with a team from MRI and OneAdvanced 1,000 miles from London for Ukrainian Action in September to deliver humanitarian aid for the…
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THIS is how search intent works - and Google knows 👇🏼 Oasis 🥁 just announced their tour and of course, everyone is going wild for tickets. TikTok…
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Loved this chat with Melina Palmer of The Brainy Business talking all things pricing strategy! We talk about how to get the basics right, some of…
Loved this chat with Melina Palmer of The Brainy Business talking all things pricing strategy! We talk about how to get the basics right, some of…
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When you are a challenger brand in a market dominated by some very big beasts, one way to connect with your audience is to really humanise the brand…
When you are a challenger brand in a market dominated by some very big beasts, one way to connect with your audience is to really humanise the brand…
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