Simon S.

The MSc in Digital Marketing provided me with a professional postgraduate qualification. Drawing on the expertise and insight of the UK’s leading practitioner-trainers, the syllabus was developed to combine an examination of current industry concerns and considerations with a robust academic approach.

The core units studies included:

► Digital Strategy: Planning in Integrated Digital Communications - Examining the role and opportunities for digital in a wider communications… Show more

The MSc in Digital Marketing provided me with a professional postgraduate qualification. Drawing on the expertise and insight of the UK’s leading practitioner-trainers, the syllabus was developed to combine an examination of current industry concerns and considerations with a robust academic approach.

The core units studies included:

► Digital Strategy: Planning in Integrated Digital Communications - Examining the role and opportunities for digital in a wider communications context. Reviewed the market, channel-specific best practice, strategic planning techniques and effective measurement.

► Content Strategy for customer engagement - Driving customer engagement through effective content production and management.

► Growth and Performance Management - Using customer insight can lead to greater relevancy and efficiency in campaigns to improve results and lead to a cycle of continuous improvement.

► Dissertation Show less

*How to refine thinking and planning abilities by understanding the tools and the link between marketing and communications, in both its traditional and digital forms, and key stages in digital development.

*An understanding of how to communicate using the tools of the digital communications mix; evaluate, measure and monitor the campaigns that they are used in

*The key factors involved with the implementation, measurement and evaluation of successful digital marketing campaigns… Show more

*How to refine thinking and planning abilities by understanding the tools and the link between marketing and communications, in both its traditional and digital forms, and key stages in digital development.

*An understanding of how to communicate using the tools of the digital communications mix; evaluate, measure and monitor the campaigns that they are used in

*The key factors involved with the implementation, measurement and evaluation of successful digital marketing campaigns through: understanding and analysing key stages and channels.

*Ways to respond to changing behaviours and expectations through an understanding of the emerging buyer behaviour and the importance of target marketing for an online consumer.
How to apply relevant tools and concepts to design, measure and monitor and annual online marketing plan. Show less

The creation and delivery of a digital marketing plan covering the full digital marketing communications mix