“I worked with Simon while at tech21 and it was an absolute pleasure. He was able to turn propositions into clear and compelling messages really quickly and then bring them to life with powerful creative. Looking forward to working with him on future projects.”
About
Over 60+ high profile brand launches.
Over 120+ Industry Accolades…
Contributions
Activity
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Oak View Group and us are delighted to welcome Guy Dunstan as our General Manager and Senior Vice President, joining the UK's largest live…
Oak View Group and us are delighted to welcome Guy Dunstan as our General Manager and Senior Vice President, joining the UK's largest live…
Liked by 👋🏼 Simon Manchipp
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I could happily sit and watch Rory Sutherland videos all day. And this marketing move is genius. Discounts are boring, and when they’re predictable,…
I could happily sit and watch Rory Sutherland videos all day. And this marketing move is genius. Discounts are boring, and when they’re predictable,…
Liked by 👋🏼 Simon Manchipp
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Education
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Central Saint Martins
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Publications
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OLYMPIC GAMES: THE DESIGN
Niggli
See publicationOne idea, 2 volumes, 57 Olympic Games, 160 designers, 6,500 images on 1,600 pages and one million hours of research in order to show the iconic symbols and the graphic imagery of the Olympic Games of the modern era.
You might love the Lillehammer 1994 sports pictograms or the Athens 2004 Look of the Games, the Tokyo 1964 minimalist emblem, the Mexico 1968 all-over stripes or the Munich 1972 sports posters. When was the first logo, the first pictogram, the first design manual? Each…One idea, 2 volumes, 57 Olympic Games, 160 designers, 6,500 images on 1,600 pages and one million hours of research in order to show the iconic symbols and the graphic imagery of the Olympic Games of the modern era.
You might love the Lillehammer 1994 sports pictograms or the Athens 2004 Look of the Games, the Tokyo 1964 minimalist emblem, the Mexico 1968 all-over stripes or the Munich 1972 sports posters. When was the first logo, the first pictogram, the first design manual? Each edition of the Olympic Games has a unique identity and many of its design elements have been carried forward.
As a matter of fact, some of these identities have been a great challenge for designers, but even more, they have marked milestones in the development of corporate design. Olympic Games – The Design is the first book to focus in details on the visual identities of every Olympic Games since Athens 1896.
The books will be available for sale in November 2019 in bookstores worldwide or by the publisher. -
Everyone hates advertising until they lose their dog...
Branding Magazine
See publicationHow one word is screwing up branding briefs...
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How to choose a design company.
Branding Magazine
See publicationCreativity is a slippery thing. If it could be guaranteed, you can bet Hollywood would have it corked and bottled. But no, creativity is really “not knowing” — one can never be 100% sure that the new idea is going to work. However, you can surround a new idea with enough rigor and experience to ensure it has the very best chance of success — thereby injecting a spark of creativity into a strong, proven, reliable, and effectively managed framework...
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Creativities Dark Secret
Branding Magazine
See publicationWhat embarrassing trait unites the creative sector — yet is rarely spoken of?
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Successful Neglect
Dads & Design
See publicationSomeOne’s Simon Manchipp took time out, while having time out (he was on holiday during the Easter break) to talk to D.A.D about running a multi-award winning design practice and his take on Conventional Parenting Wisdom, #ChildcareIsEasy.
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Childcare Is Easy
D.A.D.
See publicationSomeOne’s Simon Manchipp took time out, while having time out (he was on holiday during the Easter break) to talk to D.A.D about running a multi-award winning design practice and his take on Conventional Parenting Wisdom, #ChildcareIsEasy.
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how-to-form-lasting-relationships-with-clients
Design Week
See publicationI’ve been married 15 years this year. That’s apparently celebrated via the gift of crystal. But it’s rare to see a design consultancy celebrate past paper or cotton or (for the third year) leather. Why?
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What can Design & Creativity bring to Business
Design Week
The key points from the Design Week/Creative Review Advertising Week Europe panel session, which involved Diageo’s Jeremy Lindley, Leon’s Jo Ormiston and SomeOne co-founder Simon Manchipp.
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Featured in — Communication Design
Bloomsbury
SomeOne™ featured in new ‘Communication Design’ Book by Derek Yates — ‘SomeOne’s ability to orchestrate experiences that enable consensual involvement has given them a place at the top table in the businesses they work with’
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Genericide
Hindu Business Newspaper
See publicationBeing synonymous with its product may not always work to a company’s benefit
It’s a space that most brand managers aspire for as the gold standard — being seen as a generic to that category. Kleenex has achieved that in tissues globally, Xerox and Cadbury managed to get that exalted status for photocopiers and chocolates, respectively, in India.
But as some others like Tiffany are discovering, it’s not always good to be a generic.
When global retailer CostCo started selling…Being synonymous with its product may not always work to a company’s benefit
It’s a space that most brand managers aspire for as the gold standard — being seen as a generic to that category. Kleenex has achieved that in tissues globally, Xerox and Cadbury managed to get that exalted status for photocopiers and chocolates, respectively, in India.
But as some others like Tiffany are discovering, it’s not always good to be a generic.
When global retailer CostCo started selling Tiffany rings in its outlets, the New-York based upscale jewellery retailer Tiffany & Co. was not amused.
That’s because Tiffany had almost become a generic in the space of engagement rings and CostCo was selling rings called ‘Tiffany’ that did not belong to the upscale jeweller.
Instead, this was a retailer that was trying to ride on the popularity of the jeweller.
If the case that has landed up in courts does not go in favour of Tiffany and Co, the jewellery retail brand faces the danger of years of brand value being eroded in a jiffy.
Outshine, not outspend
Simon Manchipp, co-founder, SomeOne, a London-based design practice that launches, relaunches and protects brands worldwide, calls that a case of generics risking genericide (even if that sounds terrible). He says genericide is increasingly happening because people are concentrating on what they are doing as opposed to why they are doing it. “These companies are in real trouble. Tiffany is a world-class brand worth billions. But actually it got lazy. It did not reinforce why they do this stuff. It just spoke about what it does,” says Manchipp, on the sidelines of the Kyoorius DesignYatra 2014.
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Article on SomeOne’s Speech in Goa 2014
DNA
See publicationDesign dominated discussions on the second day of the Kyoorius weekend in Goa, although it was technically Day One of the mainstay Kyoorius Designyatra. The theme was the same as the Digiyatra on Thursday: 'What If'.
Simon Manchipp and David Law, both executive creative officers of SomeOne. Their presentations were humorous, earning quite a few laughs from the audience. The secret to their success has been their ability to turn a brand, into a superbrand. The standout statement from…Design dominated discussions on the second day of the Kyoorius weekend in Goa, although it was technically Day One of the mainstay Kyoorius Designyatra. The theme was the same as the Digiyatra on Thursday: 'What If'.
Simon Manchipp and David Law, both executive creative officers of SomeOne. Their presentations were humorous, earning quite a few laughs from the audience. The secret to their success has been their ability to turn a brand, into a superbrand. The standout statement from their session (which was tweeted a number of times) was: "Most Brands are so busy telling their stories, that they forget no one is interested!" -
From Brand to Superbrand
Creative Bloq
See publicationThese 11 tips from SomeOne's David Law and Simon Manchipp's session at Kyoorius Designyatra will up your branding skills...
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Cancer Research UK
Design Week
See publicationSomeOne says the new designs create ‘a more flexible identity system… to be used across a range of channels and communications such as digital and print.’
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Cancer Research UK — Branding
The Drum
See publicationCancer Research UK has unveiled six new design themes created by new lead brand partner SomeOne.
Reflecting the charity’s core theme ‘beating cancer sooner’ the six new designs offer a more flexible identity system based on the existing brand mark – a single C made up of multi-coloured dots, symbolising a collective force coming together. -
Starting An Agency?
Design Week
See publication‘Q: Why have estate agents stopped looking out of the window in the morning? A: Because otherwise they’d have nothing to do in the afternoon. One needs no qualification to become an estate agent. In fact even the National Careers Service advises that you are probably most likely to start your career as an “administrator” and “work your way up”. This genuinely means that ANYONE can do it. Yes, the opportunity for you to spend your working day opening and closing doors for customers, introducing…
‘Q: Why have estate agents stopped looking out of the window in the morning? A: Because otherwise they’d have nothing to do in the afternoon. One needs no qualification to become an estate agent. In fact even the National Careers Service advises that you are probably most likely to start your career as an “administrator” and “work your way up”. This genuinely means that ANYONE can do it. Yes, the opportunity for you to spend your working day opening and closing doors for customers, introducing “The Bathroom” and “The Lounge” — the ability to turn up to viewing late and with the wrong keys is within reach of the many not the few. The same “anyone can do it” thinking is thought of the design industry. Everyone has chosen their duvet cover. That’s a design decision. So how hard can it be to run a shop that does that every day? Buy an Apple Mac. Get a quirky haircut. Dress in hipster stalwarts. And get a place in Dalston with wi-fi and sweet coffee. Work for friends. Done. You are a design company owner. No. Sorry.
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One thing to remember before starting a design company
Design Week.
See publicationAnyone can be an Estate Agent, but not just anyone can run a design company...
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What is the largest thing you have ever designed?
Design Week
See publicationWhat is the largest thing you have ever designed?
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Stop the Catfight I want to get off
The Drum
See publication"There is nothing to gain from being a troll" - SomeOne ECD Simon Manchipp reveals how catty comments are costing the design industry
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SomeOne launches Rezence
Design Week
See publicationSomeOne has named and branded Rezence, a new wireless charging technology, which is being made publicly available for users of portable devices next year.
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Software company goes for a spin
Communicate Magazine
See publicationA 23-year-old European software firm has renamed, redesigned and rebranded, with the help of a spirograph and SomeOne.
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SomeOne turns to Spirograph for new identity
Design Week
SomeOne has created a new look for business automation company Automic – drawing a new identity based on a Spirograph.
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Branding without getting burnt by the public
Brand Perfect
See publicationIn the wake of criticism over yet another Olympic logo (Madrid's bid is accompanied by the above graphic, which has been compared rather unkindly if somewhat amusingly to a collection of flip-flops), SomeOne's Simon Manchipp considers how social media-enabled public protest is altering the course of modern branding…
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Is Yahoo's 30 logos in 30 days idea a successful way of engaging the public with a rebrand?
Design Week
See publicationYahoo is launching its new identity next week after showing 30 logos in 30 days in an attempt to drive interest in the rebrand. Do you think this has been a successful way of engaging the public with a rebrand?
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YouTube — The Rebrand?
Drum
See publicationYouTube has rolled out a simplified new logo on Twitter and Facebook as well as its app platforms. Despite mounting speculation that a brand-wide roll out could follow – as the redesign fits with other Google brand logos like Chrome and Google Drive – YouTube has maintained that its classic logo is "not going away".
The Drum caught up with design industry insiders to gauge a first reaction to the new look and what it means for the brand. -
How to rebrand and not get burnt...
Design Week
See publicationThe ability to self publish + the belief of entitlement + effortless global reach = the big question. How do you do anything commercially creative, anything new — without it getting slammed (often within the very sector that created it) before it can prove itself?
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What is the public's biggest misconception about design?
Design Week
See publicationDesign Week is supporting a Policy Connect event that will look at what the media and general public think of design. In advance of this, we ask people in the design industry what they think the public’s biggest misconceptions about design are.
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10 Questions
Design Week
See publicationTo leave an improving legacy in the creative industry. There are hundreds of creative companies working in the UK today. But which ones will be remembered?
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5 best ways to creative success
Digital Arts
See publicationNo one goes home and discusses the average. No one swaps stories of grey over a cup of tea. We remember and chat about the bonkers, the loopy, the mad. The ‘you can’t do that moments’. So it’s the weird ideas that create difference for brands.
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Twitter should have launched a new brand story, not just a new logo
Design Week
See publicationMeaningless rebrands only serve to confuse the customer
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Design industry predictions for 2012
Design Week
See publicationThrough the looking glass for the coming year in design
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Profile — SomeOne
Design Week
What characterises Someone is its approach. The trio bring together pure design, branding and advertising and says the networks they have built help to cross-fertilise the work. ’The more you give a brand the better,’ says Law, outlining the consultancy’s mindset when entering any project.
Other authors -
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Caffeinated rebrand or misplaced froth?
Design Week
See publicationAfter the dust has settled on the recent Starbucks rebrand, guest blogger Simon Manchipp, co-founder of Someone, gives a lengthy analysis of the move and argues that Starbucks may have missed a trick.
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Logos are not the only fruit - you know it makes sense
Design Week
See publicationLogos as the be-all and end-all? The pinnacle of our branding expertise? The best and most useful thing we can create? It just doesn’t make sense anymore, does it?
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The logo is dead, long live the brand world
Design Week
See publicationLogos with no relevant context risk alienating consumers and staff alike. Simon Manchipp thinks it’s far better to create a brand world
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Poacher or Gamekeeper
Design Week
See publicationOld distinctions between client and creative sides are beginning to blur, and if this leads to better-quality work, all the better
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Consultancy Naming
Design Week
See publication‘For brilliant businesses in the creative industries, we are really awful when it comes to naming our companies. Ad agencies are the worst. AMVBBDO/TBWA/O&M/BBH/JWT/CHI/BMB… We wanted to avoid this trap when we started our design consultancy. About 15 years ago David Law and I were contemplating life as working designers. We were pondering our next career moves. I asked David, then gainfully employed at CPB, “Who do you want to work for?” — he replied “I don’t really want to work for anyone…
‘For brilliant businesses in the creative industries, we are really awful when it comes to naming our companies. Ad agencies are the worst. AMVBBDO/TBWA/O&M/BBH/JWT/CHI/BMB… We wanted to avoid this trap when we started our design consultancy. About 15 years ago David Law and I were contemplating life as working designers. We were pondering our next career moves. I asked David, then gainfully employed at CPB, “Who do you want to work for?” — he replied “I don’t really want to work for anyone anymore, I want to work for NoOne” — a month later we started a company called NoOne together. NoOne was wholly owned by — (according to Campaign Magazine) — the “Ad Agency of the Decade” — a rather poorly named but brilliantly operating HHCL&P. I happened to be a partner there and somehow managed to convince the board to allow David and I to start a design company at the ad agency. Things went well. And after five years we had learned how to do more than just design and had met the brilliant Laura Hussey. So we three left and went indie. Thing was,the new management at the agency wouldn’t let us take the name (although we took everything else!) We needed a new one. From NoOne to SomeOne was an easy step to make. The clients we had at NoOne were amused to stop writing cheques to NoOne and start writing them to a more positively named design consultancy. Since then we’ve found it advantageous to have a sticky name. Many a project email can be found with a confused middle conversation between departments client-side. “We need a design company to do this. Get someone to do it. I will, but who? Someone. Stop mucking about I need a hand. I mean SomeOne. Get them to do it. etc etc.” — it’s not easily forgotten. Truthfully naming is pretty trivial. If it was critical to a brand’s success then Carphone Warehouse should never have worked. Although Carphone Dixons may be taking it a step too far…’
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Great Clients
Design Week
See publication‘It’s simple to be a good client. Hire us based on work we’ve done that you like. Trust us with a clear brief. Give us enough time. Enough budget. Keep working with us because you like us. Pay on time. And repeat. Thing is. That’s good, professional, but not particularly memorable. The memorable client takes creative thinking to another level as they elevate you to a position of trust where you can over-deliver making a service, organisation or product reach entirely new standards. Also, this…
‘It’s simple to be a good client. Hire us based on work we’ve done that you like. Trust us with a clear brief. Give us enough time. Enough budget. Keep working with us because you like us. Pay on time. And repeat. Thing is. That’s good, professional, but not particularly memorable. The memorable client takes creative thinking to another level as they elevate you to a position of trust where you can over-deliver making a service, organisation or product reach entirely new standards. Also, this is meant to be a fun business. So a good jolly goes a long way to better connect the team. Be that a drink after a big meeting or dinner to mark a significant point in the project. We always try to build these into a project. But of course it’s even better if the client chooses to instigate as it takes you to unfamiliar places. Thanks to more fun clients we’ve had helicopters and horses hired. Boats chartered. Dinners in Middle Eastern deserts and breakfast in Brussels. Best of all was probably a mountain climb in Georgia where a client arranged for a private performance of Hamlet to be put on. In Russian. In mime. In the name of the creative work we had been working on for a year. That was a memorable client.’
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How to make Government understand design
Design Week
Design currently suffers because Government doesn’t have a clear concept of what it is and what it can do.
Other authors -
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The Age of the Word
Design Week
The last ten years have been dramatic ones for writers in design. The role of language, and attitudes towards writers and writing, have been completely transformed.
Other authors -
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What should Designers do differently?
Design Week
See publicationWhat New Year’s resolutions do you think designers should make for 2014?
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YCN — Cancer Research UK
YCN
See publicationCancer Research UK's already iconic visual identity, has just experienced an inspired expansion at the hands of London-based creative agency, SomeOne. Embracing an ambitious range of media and materials, the charity's new lead brand partners have intelligently adapted their iconic 'C' logo, made up of multicoloured dots. This symbol of synergy, designed by Interbrand in 2012, has now been reworked to further illustrate some of the core themes in the charity's fight to beat cancer.
Projects
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Canada Water Dockside.
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Brand launch.
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Epiterna
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Brand launch of science-led endeavour to extend life
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The National Youth Orchestra
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Rebrand of The National Youth Orchestra
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InnTravel
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rebrand and repositioning of InnTravel, walking holiday company.
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Christchurch — Oxford University
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New design system, recut heraldry, digital & physical applications.
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Laced
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Rebrand of online sneaker reseller marketplace
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Inghams
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Rebrand of leading travel brand
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The Eden Project
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Rebrand of The Eden Project
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Graff
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New visual & verbal identity
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A new visual identity & operating system for the owner of 60+ global brands: HCLSoftware
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See projectA new strategic brand to fuel the digital+ economy.
HCL Software serves over 45,000 customers — has filed more than 62 patents and operates 30+ software families operating across Digital Transformation, Analytics, AI, Automation, Security and more.
We joined their journey at a crucial point of change. Moving from a series of often unconnected software products, to a single cohesive software portfolio able to tackle some of the most complex digital challenges on the planet.
A…A new strategic brand to fuel the digital+ economy.
HCL Software serves over 45,000 customers — has filed more than 62 patents and operates 30+ software families operating across Digital Transformation, Analytics, AI, Automation, Security and more.
We joined their journey at a crucial point of change. Moving from a series of often unconnected software products, to a single cohesive software portfolio able to tackle some of the most complex digital challenges on the planet.
A new strategy of talking about the Digital+ Economy drove an entirely new look and feel for the group. Almost no sector remains untouched by the improving qualities of technology. From better customer service, enhanced healthcare to banking. The smarter application of technology is what enables brands to elevate themselves away from competition and maintain an advantage. This is the Digital+ Economy — and the audiences we have centred on for the globally operating brand. -
The new brand world for Wedgwood
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See projectOn the 13th June 1769, Josiah Wedgwood celebrated the opening of his new Etruria factory in Stoke-on-Trent by hand throwing six First Day Vases.
Over 250 years later, two of these vases sit at the heart of the World of Wedgwood, on display in the galleries of the V&A Wedgwood Collection.
In partnership, the site now celebrates the story and legacy of this great innovator.
On relocating to Barlaston in 1938 Josiah V stated, ‘The Wedgwood tradition prescribes a duty to the…On the 13th June 1769, Josiah Wedgwood celebrated the opening of his new Etruria factory in Stoke-on-Trent by hand throwing six First Day Vases.
Over 250 years later, two of these vases sit at the heart of the World of Wedgwood, on display in the galleries of the V&A Wedgwood Collection.
In partnership, the site now celebrates the story and legacy of this great innovator.
On relocating to Barlaston in 1938 Josiah V stated, ‘The Wedgwood tradition prescribes a duty to the future as well as the past’.
It is this duty to the future that underpins our development today, through the preservation of environment, heritage and craft.
The home of the Wedgwood factory and ambassadors of a global luxury brand turned to SomeOne to create a new visual identity to roll out across its entire portfolio.
There are a multitude of reasons to visit.
From seeing behind the scenes at the Wedgwood factory, where you can meet the craftspeople making the intricate pottery ready for sale around the world. To savouring world class cuisine at Lunar, home to multi-Michelin starred chef, Nial Keating.
There’s a wide selection of shops, a stunning contemporary tearoom (resplendent in full Wedgwood, naturally) — even a gin distillery.
It all adds up to represent what the Wedgwood brand stands for. Respect for the past, excitement about the present and inventing for the future.
Which is how we arrived at the uniting strategic position that the site is Everything Wedgwood — on a plate.
To celebrate the idea of craft and the process of creation, a library of textures associated with the Wedgwood factory and creative studios were created. Covering clay, powder, paint, bone China and slip, they have been beautifully photographed to help with storytelling and add visual interest to designs. They can be the hero image or become a recessive background. Each comes with a wealth of detail, they can be cropped into and rotated to best find a composition that works for any design. -
A new strategic global brand campaign for PA Consulting
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See projectPA, one of the world’s leading consulting firms, turned to SomeOne to create a new strategically led campaign to attract new clients, explain the organisation’s ethos and inspire staff.
Founded in 1943, they excel in a wide range of industries. Combining innovative thinking and breakthrough technologies their ingenuity is helping to solve some of the world’s most challenging problems.
We worked with PA to launch an entirely new brand campaign, focussing on the firms ability to…PA, one of the world’s leading consulting firms, turned to SomeOne to create a new strategically led campaign to attract new clients, explain the organisation’s ethos and inspire staff.
Founded in 1943, they excel in a wide range of industries. Combining innovative thinking and breakthrough technologies their ingenuity is helping to solve some of the world’s most challenging problems.
We worked with PA to launch an entirely new brand campaign, focussing on the firms ability to bring a higher level of ingenuity to the seemingly impossible.
This brief had a number of key touchpoints to deliver upon — a key one being to reflect PA’s purpose of ‘Bringing ingenuity to life’. Solidifying their position as a challenger brand to clients as well as inspiring internal teams. -
Making Santa Claus 264% more popular
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See projectSanta Claus — There’s only one who lives in the Arctic Circle…
Santa’s Lapland is in the far north of Finland, hidden in the snowy forests of Saariselkä, more than 200km above the Arctic Circle.
We got to work with him and his wider team at Santa’s Lapland to create an entirely new visual, verbal, digital and experiential strategy to better connect to a wider visiting public…
No one who knows how to make Christmas more magical than the team behind Santa’s…Santa Claus — There’s only one who lives in the Arctic Circle…
Santa’s Lapland is in the far north of Finland, hidden in the snowy forests of Saariselkä, more than 200km above the Arctic Circle.
We got to work with him and his wider team at Santa’s Lapland to create an entirely new visual, verbal, digital and experiential strategy to better connect to a wider visiting public…
No one who knows how to make Christmas more magical than the team behind Santa’s Lapland.
From the moment you arrive at the airport to the big day you meet the man in red, they make it magic.
The market leading Ultimate Lapland Christmas Trip has been operating for years, but wanted to look at how they could better invite people across the UK to fly to Lapland and experience all that Lapland can offer.
This is Santa — This is Snow — This is Christmas — This is being pulled through a forest on a sleigh — pulled by Huskies… feeding Reindeer, catching fish through a frozen lake… this is watching the Northern Lights… this is Magical at every turn. With memories made to last a lifetime. -
Rebranding the fastest growing tech brand on the planet — HCL Tech
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See projectHCLTech is the new name for one of the fastest growing global technology companies on the planet.
We were tasked with the launch of an entirely new brand identity, underpinned by our fresh position of Supercharging Progress™ to reflect its commitment to clients, its people, communities and the planet.
The company’s new HCLTech brand is at the heart of its go-to-market strategy and represents its differentiated portfolio of services and products that supercharge digital…HCLTech is the new name for one of the fastest growing global technology companies on the planet.
We were tasked with the launch of an entirely new brand identity, underpinned by our fresh position of Supercharging Progress™ to reflect its commitment to clients, its people, communities and the planet.
The company’s new HCLTech brand is at the heart of its go-to-market strategy and represents its differentiated portfolio of services and products that supercharge digital transformation for enterprises at scale.
An entirely reconsidered design system, communications platform & messaging have been developed to be deployed across thousands of touch-points around the planet. -
Rebrand BrightStar to global tech support firm Likewize™
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See projectLooking for painless tech solutions? Likewize.
Brightstar operates in over 30 countries, resolving 250 million problems each year across insurance, warranty, repairs, trade-ins, recycling, and premium tech support for the worlds mobile devices.
We worked with Brightstar to entirely reimagine their organisation, culminating in a comprehensive rebrand of the company, designed to showcase the transformation from its origins as a mobile phone distributor to a complete tech protection and…Looking for painless tech solutions? Likewize.
Brightstar operates in over 30 countries, resolving 250 million problems each year across insurance, warranty, repairs, trade-ins, recycling, and premium tech support for the worlds mobile devices.
We worked with Brightstar to entirely reimagine their organisation, culminating in a comprehensive rebrand of the company, designed to showcase the transformation from its origins as a mobile phone distributor to a complete tech protection and support provider.
SomeOne worked with the senior leadership team and engaged with hundreds of staff at Brightstar to develop a new brand strategy, messaging, the new globally registered brand name and a radical supporting new visual and verbal identity — applied at launch to thousands of items, physical locations and digital platforms.
The new visual design work comprises of entirely new colour systems, photography, bespoke typography, iconography and signature graphic assets in both static and animated forms. -
Rebrand & Reunite 7 National Museums, Liverpool
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See projectNational Museums Liverpool: never dull…
Having recently reopened its venues following a six month closure due to Covid, National Museums Liverpool (NML) is returning with new shows, new perspectives and a fresh approach to its brand, riding a new wave of optimism that will take it into the future. -
Brand launch of NewPay
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See projectPeople want convenient, simpler ways to shop with the brands they love.
We were asked to create a strategic, visual and verbal identity for the new brand from NewDay. -
Rebranding Saga
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See projectSaga serves customers over 50 years old across insurance, finance, holidays and cruises. However, the brand’s own survey revealed that the majority of people in this age range find their age defines how they’re represented, and value brands that emphasise the idea of experience rather than age.
Off the back of this insight, SomeOne overhauled Saga’s visual and verbal identity geared towards ‘generation experience’, which is no mean feat given you could argue the over-50s category is just…Saga serves customers over 50 years old across insurance, finance, holidays and cruises. However, the brand’s own survey revealed that the majority of people in this age range find their age defines how they’re represented, and value brands that emphasise the idea of experience rather than age.
Off the back of this insight, SomeOne overhauled Saga’s visual and verbal identity geared towards ‘generation experience’, which is no mean feat given you could argue the over-50s category is just as varied as the under-50s. The agency found a unifying theme among Saga’s broad customer base to be the idea of quality and care, which it has aimed to weave into the new identity. -
Action Against Gambilng Harms
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See projectThe new, independent charity that aims to eliminate problem gambling from society turned to our expertise in the charity sector to develop and launch the new brand.
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Rebranding Belgravia, London
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See projectThis central London district of Belgravia has undergone significant changes in the past few years.
An intelligent London district, rich in places to shop, eat, drink & enjoy. Previously for the few, now open to the many.
Grosvenor Estates chose SomeOne to strategically review, redesign & launch new branding to support a new chapter in this, the most beautiful of London districts. -
Rebranding the RNID
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See projectNew name. New strategy. New visual and verbal identity. For a 109 year old national royal charity.
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The Prince’s Trust
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See projectThe Prince’s Trust is a charity in the United Kingdom founded in 1976 by HRH, The Prince of Wales helping 11 to 30 year olds who are unemployed or struggling at school to get their lives on track.
Many are in or leaving care, have been in trouble with the law, or they are facing challenges such as homelessness or mental health issues.
The Prince’s Trust turned to SomeOne to develop a new written and visual strategy to grow, both in terms of supporting young people, and in…The Prince’s Trust is a charity in the United Kingdom founded in 1976 by HRH, The Prince of Wales helping 11 to 30 year olds who are unemployed or struggling at school to get their lives on track.
Many are in or leaving care, have been in trouble with the law, or they are facing challenges such as homelessness or mental health issues.
The Prince’s Trust turned to SomeOne to develop a new written and visual strategy to grow, both in terms of supporting young people, and in generating more funds and volunteers to support this growth. -
Brand Design for Cancer Research UK Science
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See projectCreated a way for the charity to talk to scientists at all career stages, across hundreds of biomedical disciplines — as well as entirely new scientific audiences unaware of the organisation's work.
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BlueBeam — International Advertising
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See projectCreating a global campaign for life changing software…
We are delighted to have been behind the creation of the new international advertising campaign for radical Construction software Bluebeam Revu, with Reed Words.
We have just created a major international advertising campaign for Bluebeam Revu – the leading software for the architecture, engineering and construction industries.
Working closely together, Reed Words & SomeOne collaborated to create a campaign that explains…Creating a global campaign for life changing software…
We are delighted to have been behind the creation of the new international advertising campaign for radical Construction software Bluebeam Revu, with Reed Words.
We have just created a major international advertising campaign for Bluebeam Revu – the leading software for the architecture, engineering and construction industries.
Working closely together, Reed Words & SomeOne collaborated to create a campaign that explains the impact of Bluebeam Revu’s radically impactful features. -
Simmons & Simmons — Strategic Rebrand — Global
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See projectSimmons & Simmons is a world-class international legal practice.
They employ over 1,500 people in 21 offices located in major business and financial centres throughout Europe, the Middle East and Asia.
The partnership has been working on highly complex legal matters for businesses since 1896.
They turned to SomeOne to help them create a new strategically-led visual and verbal operating system for the organisation.
Simmons needed to unify the Partnership around a…Simmons & Simmons is a world-class international legal practice.
They employ over 1,500 people in 21 offices located in major business and financial centres throughout Europe, the Middle East and Asia.
The partnership has been working on highly complex legal matters for businesses since 1896.
They turned to SomeOne to help them create a new strategically-led visual and verbal operating system for the organisation.
Simmons needed to unify the Partnership around a single view to provide smarter solutions to clients worldwide. In addition, the firm wanted to open a deeper conversation around their more collaborative approach to tackling very complex legal matters. -
A new strategy & visual brand language for the UK’s largest healthcare charity, Nuffield Health.
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See projectBuilding a healthier nation…
SomeOne is working with Nuffield Health — the UK’s largest healthcare charity — to develop a new strategic focus and translate that across a new visual and verbal brand world.
Nuffield Health offers an extensive network of Gyms across the UK. It also boasts a network of Hospitals.
However many people only know them for one, or the other.
Our job is to join them up in the hearts and minds of customers — and to tell the deeper story of what…Building a healthier nation…
SomeOne is working with Nuffield Health — the UK’s largest healthcare charity — to develop a new strategic focus and translate that across a new visual and verbal brand world.
Nuffield Health offers an extensive network of Gyms across the UK. It also boasts a network of Hospitals.
However many people only know them for one, or the other.
Our job is to join them up in the hearts and minds of customers — and to tell the deeper story of what Nuffield Health sets out to do not just for the individual — but for the nation. -
House of Commons — Rebrand
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See projectThe first rebrand in 10 years for the House of Commons is driven by the organisation’s long term goal to ‘support a thriving parliamentary democracy’ and comes at a time when there is an amplified need to communicate the work of the House in a clear, accessible way.
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Ionity branding
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See projectIntroducing IONITY, the ultra-fast charging station, providing customers with new levels of freedom…
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Project Future, Powai, Mumbai, India
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See projectWorking as the Lead Brand Partner with Kanakia, one of India’s most respected names in property — we’ve developed a radical new strategic vision for Mumbai’s residential future.
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Rebranding PTA UK to Parentkind™
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Rebranding the Parent Teacher Association in the UK to ParentKind™
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Rebranding UK Parliament
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See projectI worked with the House of Commons and the House of Lords to develop an updated visual identity for UK Parliament.
The identity is digitally-led and is supported by multiple application grids and flexible colour systems.
Project includes: Wordmark. Typefaces. Website Guidelines. Icon Suites. Digital Guidelines. Responsive Templates.
It also features a new set of logos that have been created for digital optimisation. -
D.Thomas Illuminate
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See projectCliché abounds in the Beauty sector. So the team at SomeOne had their work cut out when they were approached to develop a new brand for D.Thomas. The work needed to give the organisation a voice in a crowded but confused marketplace...
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The Lovely Clinic — Rebrand
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See projectMany brands find themselves in a trap. It comes from having a sector where many of the key players have been trained in a similar way, by similar people to do jobs that are similar. Charities often suffer from this. It’s got a great name. Mimetic isomorphism.
In organisation theory mimetic isomorphism refers to the tendency of an organisation to imitate another organisation's structure because of the belief that the structure of the latter organisation is beneficial. So in charity —…Many brands find themselves in a trap. It comes from having a sector where many of the key players have been trained in a similar way, by similar people to do jobs that are similar. Charities often suffer from this. It’s got a great name. Mimetic isomorphism.
In organisation theory mimetic isomorphism refers to the tendency of an organisation to imitate another organisation's structure because of the belief that the structure of the latter organisation is beneficial. So in charity — you’ll see lots of competing brands doing the same things. Showing needy images accompanied by a cry for cash.
Similarly — the beauty sector is awash with images of impossibly beautiful women, who hint that if it wasn't for a particular brand, they would resemble the back of an elephant rather than a glowing example of perfection.
SomeOne won the opportunity to become the lead brand partner and break out of the sector norms for leading doctor, Sarah Tonks — for her new brand ‘The Lovely Clinic’. -
Hello Student™ — Brand Launch
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Creating the branding for one of the UK’s leading student property brands.
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Launching FastJet — Africa’s most exciting new airline
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FastJet, which is listed in London, launches it’s first flights from Dar es Salaam, Tanzania, East Africa at the end of this month.
A growing fleet of A319 aircraft will begin to fly across East Africa and will service a cross-continental network. A fleet of 40 planes is planned over the next 4 years.
Commenting on the new brand, Ed Winter, FastJet’s CEO said ‘The African Grey is renowned for its intelligence and therefore the perfect personification of the FastJet motto; Smart…FastJet, which is listed in London, launches it’s first flights from Dar es Salaam, Tanzania, East Africa at the end of this month.
A growing fleet of A319 aircraft will begin to fly across East Africa and will service a cross-continental network. A fleet of 40 planes is planned over the next 4 years.
Commenting on the new brand, Ed Winter, FastJet’s CEO said ‘The African Grey is renowned for its intelligence and therefore the perfect personification of the FastJet motto; Smart Travel’
SomeOne was appointed to create the branding for the launch of the new Airline after a three way pitch in the summer, and have created not only the branding, but also the advertising across Radio, Print, Poster and Press with AccessLeoBurnett in Nairobi.
The strategic new identity has been applied by SomeOne across all primary branded surfaces — From the plane livery to staff uniforms.
‘We hope that our friendly new mascot and logo will soon become universally recognised as symbols of reliability, efficiency and safety’ said Mr Winter.
SomeOne’s Co-Founder and Executive Creative Director, Simon Manchipp said, ‘An airline is one the best opportunities to deploy our BrandWorld thinking — the team at FastJet immediately saw the potential in launching with a wider reaching range of Brand assets from day one.
Colours, Logo’s, Patterns, Typefaces, Systems, Sounds, Films, Animations, Music and of course the new spokes creature — the African Grey — all these create a smart, cohesive brand launch with a strong story at it’s heart.
The low-cost airline is set to radically revolutionize travel across Africa. With fares as low as $20 — the potential1hr Tanzania / Nairobi flights will go head to head with $20 bus fares that can take over 14hrs to travel the same 600 mile route.
The brand is backed by Stelios Haji-Ioannou, who will bring to bear his extensive low-cost airline experience and has been involved throughout the branding process.
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Rebranding Europe’s largest boating brand — for the first time in over a decade
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The international holiday brand LeBoat offers the largest fleet of custom built riverboats in Europe — and Europe’s number one leisure boating brand has over 40 years of experience in planning and providing the best holiday you can have on water.
We were recently called upon to rebrand them to help better tell their brand story across all customer touch points in their 1st rebrand for over a decade.Other creators -
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Rebranding Le Boat — TUI’s international boating brand
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The international holiday brand LeBoat offers the largest fleet of custom built riverboats in Europe — and Europe’s number one leisure boating brand has over 40 years of experience in planning and providing the best holiday you can have on water.
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DNA Trail Sculptures for Cancer Research UK
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From Monday 29th of June 2015 Central London hosted over 20 sculptures inspired by the DNA double helix designed by London design practice SomeOne. Some of the biggest names in the art world have taken these base sculptures and created unique designs upon them to show London what's in their DNA. The 21 sculptures raised over £360,000.
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Chartered Institute of Management Accountants — Rebrand
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See projectMost accounting qualifications train people for private practice, working on external audit and tax issues. CIMA prepares people for a career in business. It teaches skills for strategic advice, managing risk and making key decisions.
Their syllabus is designed to deliver a strong understanding of all aspects of business so their members can contribute in many areas of an organisation.
CIMA is the world’s largest and leading professional body of management accountants. They help…Most accounting qualifications train people for private practice, working on external audit and tax issues. CIMA prepares people for a career in business. It teaches skills for strategic advice, managing risk and making key decisions.
Their syllabus is designed to deliver a strong understanding of all aspects of business so their members can contribute in many areas of an organisation.
CIMA is the world’s largest and leading professional body of management accountants. They help people and businesses to succeed in the public and private sectors.
CIMA came to SomeOne to help them update their visual brand identity. -
Launching Kids & Teens for Cancer Research UK
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SomeOne created the new strategic visual identity for the brand using a radically younger visual language.
Cancer Research UK’s work into leukaemia has helped save thousands of children. For example, they supported a trial that showed a new treatment called mitoxantrone could increase survival by more than 50% for children with acute lymphoblastic leukaemia whose cancer had come back.
Cancer Research UK were involved in a trial that led to a dramatic improvement in survival for a…SomeOne created the new strategic visual identity for the brand using a radically younger visual language.
Cancer Research UK’s work into leukaemia has helped save thousands of children. For example, they supported a trial that showed a new treatment called mitoxantrone could increase survival by more than 50% for children with acute lymphoblastic leukaemia whose cancer had come back.
Cancer Research UK were involved in a trial that led to a dramatic improvement in survival for a type of children's liver cancer called hepatoblastoma. Now 8 out of 10 children survive, compared to 2 out of 10 children in the 1970s.Other creators -
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The Unity Band for World Cancer Day
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We created the design of the Unity Band & the branding that surrounded its launch and ongoing promotion.
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Sovereign Luxury Travel
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Rebranding & relaunching Sovereign — the TUI owned luxury holiday company.
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Lead Brand Partner for Cancer Research UK
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Working with one of the UK's largest Charities on one of the greatest threats to humanity. Cancer.
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Rebrand: The Mill — Special Effect & Post Production — London, LA, New York
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The Mill has for 24 years been at the forefront of the visual effects industry. Winning awards every year for its work and frequently topping the awards charts for its consistently high-level of output for Advertising visual effects.
The Mill is synonymous with the best, most beautifully crafted moving image creative in the world and it goes about its business with style and humour. Yet its globally connected and witty approach to work was missing from the way it represented itself…The Mill has for 24 years been at the forefront of the visual effects industry. Winning awards every year for its work and frequently topping the awards charts for its consistently high-level of output for Advertising visual effects.
The Mill is synonymous with the best, most beautifully crafted moving image creative in the world and it goes about its business with style and humour. Yet its globally connected and witty approach to work was missing from the way it represented itself visually. All it really had was a logo (albeit a lovely one!).
The new visual brand identity stems from the iconic Mill word mark, extending the stripes across print and pixel based applications to add a greater level of charm to primary branded surfaces.Other creators -
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Rebranding WorldPay across 40 countries, over 26 million payments a day.
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Worldpay is an astonishing organisation. Without them, that payment you are considering doing today, probably wouldn’t work. Or certainly wouldn’t work as well.
Worldpay help businesses sell more. Whatever their size, whatever the business.
Starting as the brand ‘Streamline’ which you’ll still see on thousands of chip & pin devices, Worldpay now operate in over 40 countries and is a major global leader in payment processing.
They pioneered online payments for small and…Worldpay is an astonishing organisation. Without them, that payment you are considering doing today, probably wouldn’t work. Or certainly wouldn’t work as well.
Worldpay help businesses sell more. Whatever their size, whatever the business.
Starting as the brand ‘Streamline’ which you’ll still see on thousands of chip & pin devices, Worldpay now operate in over 40 countries and is a major global leader in payment processing.
They pioneered online payments for small and medium sized businesses and process millions of online payments every day. In fact Worldpay first provided Internet payment services in 1994, making it one of the first ever providers of such services.
From face-to-face transactions, to online and phone transactions, they provide an effective, secure payment service. Yet few people really know of the brand. It’s one of the financial world’s best kept secrets. But that is changing.
Since the rebrand profits are up 9.5% in 3 months — Revenue increased £51m.
Current stats (Aug 2014) show 450 new customers sign up, every day.Other creators -
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Launching URICA — The Government backed early payment platfrom
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See projectA new Government-backed payments service is launching which aims to put an end to cash-flow problems for small businesses, including design consultancies.
The URICA platform is supported by the Department for Business, Innovation and Skills and insurer RSA. It allows suppliers to receive payment on invoices immediately, rather than having to wait up to 90 days.
Both supplier and client can sign up to the URICA platform. The services is funded by the supplier paying URICA a…A new Government-backed payments service is launching which aims to put an end to cash-flow problems for small businesses, including design consultancies.
The URICA platform is supported by the Department for Business, Innovation and Skills and insurer RSA. It allows suppliers to receive payment on invoices immediately, rather than having to wait up to 90 days.
Both supplier and client can sign up to the URICA platform. The services is funded by the supplier paying URICA a percentage of the invoice value – typically £85-£250 on a £10 000 invoice, depending on how quickly they want to get paid. URICA pays the invoice amount, and clients are given up to 75 days to pay them.
Lindsay Whitelaw, chief executive of URICA, says, ‘URICA is all about providing a common-sense way to meet the cash-flow needs of today’s smaller companies. Our core mission is to prove that URICA can unlock the massive growth potential of SMEs across the UK.’
Cash-flow problems have been cited by a number of design groups who have fallen into financial difficulties or been forced to close – such as 300 Million in 2012. URICA says the advantage of this system to clients is that it will cut out debt in the supply chain, saying, ‘early cash to your suppliers means they’ll be there when you need them to grow’.
Business and Enterprise Minister Simon Fallon says, ‘This is not business as usual, this is a strong and radical diversification to complement the traditional, established forms of finance.’
The URICA branding has been created by SomeOne and is based on the concept of placards. Copy was created by SomeOne working with URICA and Mark Taylor.
‘So we used the great British tradition of placards to create stand-out messages throughout the visual identity. Placards – but on a more business-savvy level. Business-card-sized placards in fact.’
SomeOne lead designer Helen Altoungarian says, ‘It’s a rally cry, a smart, risk-free way to help cash flow.’ -
Sofa.com — USA
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Sofa.com started in 2005 because they thought we could sell a better sofa, at a better price, than any high street store.
In 2014 we created the launch advertising for their new store in NYC — The Ads, starring Arlo the dog saw 300% more activity than any other ad the brand had ever seen in its 9 year history. We're now handling the UK account.Other creators -
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Creating a new name & strategy for the leaders in business Automation.
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Originally called UC4 Software Inc — the newly named brand sets out to enable progress in business by automating tasks that hinder organisations progress.
UC4 was founded in Austria in 1985 and now helps over 2,500 companies around the world — from start ups to established global brands.
Automation is useful as it removes the stress of maintaining everyday tasks and give people the opportunity to focus on what makes their businesses great — ideas.
Also, by automating the…Originally called UC4 Software Inc — the newly named brand sets out to enable progress in business by automating tasks that hinder organisations progress.
UC4 was founded in Austria in 1985 and now helps over 2,500 companies around the world — from start ups to established global brands.
Automation is useful as it removes the stress of maintaining everyday tasks and give people the opportunity to focus on what makes their businesses great — ideas.
Also, by automating the everyday processes for business, there are fewer errors and costs come down dramatically.
It can also be clever… For a brand like ebay for example… People buy and sell their stuff when it’s rainy and go outside when it’s sunny — Automation allows eBay to power down servers when the sun comes out and turn them back on again when the rain pours.
Automic is the only organisation that has a single platform across all business processes, applications and infrastructure which enables organisations to automate every aspect of their day-to-day operations regardless of location or complexity.
The new brand name, strategy and visual brand identity by SomeOne are designed to better explain the brands offer and to help it connect with senior decision makers.Other creators -
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Crystal Ski — Relaunching the UK's largest Winter Holiday Brand
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Crystal Ski Holidays intelligently recognised the entire sector’s reluctance to change. Their new brand strategy sets out to make it easier, quicker and more rewarding for holiday makers to get the most out of their ski or snowboard trip. The new visual brand identity is a way of helping people navigate and make these choices at a glance.
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Brand & Product launch of WorldPay Zinc
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Brand launch for WorldPay new product allowing card payments to be taken by anyone with a mobile phone...
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Hammersmith Grove
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A progressive brand launch for Hammersmith’s newest and most advanced building.
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Royal Museums Greenwich
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Re-launching four of London’s most popular attractions, museums and galleries.
The National Maritime Museum
The Royal Observatory Greenwich
The Queen’s House
The PlanetariumOther creators -
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Rebranding the Royal Opera House
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See projectWe re-launched the branding of the Royal Opera House in London, one of the greatest live music venues in the world.
We worked on creating a cohesive brand world that revolved around the Royal Crest — the core element of the Royal Opera House Branding — as well as inventing a new typographic source for the new branding.
We used a simple and clear sans serif typographic application to counter the classic look of the Royal crest. Bringing the branding up to date was part of the task…We re-launched the branding of the Royal Opera House in London, one of the greatest live music venues in the world.
We worked on creating a cohesive brand world that revolved around the Royal Crest — the core element of the Royal Opera House Branding — as well as inventing a new typographic source for the new branding.
We used a simple and clear sans serif typographic application to counter the classic look of the Royal crest. Bringing the branding up to date was part of the task and the removal of a serif typeface did wonders for the new thinking.
Crucially, the old crest didn’t work on black backgrounds or out of photography. We created a positive and negative cut to solve this elephant in the room.
The new branding is already being employed on their website www.ROH.org.uk and is now rolling out on all Royal Opera Houses branded items.
It won a position in the top 10 rebrands of 2011 from the highly regarded (and highly critical!) BrandNew Blog… coming in as the 5th best rebrand on the planet. -
Canada Water Dockside
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Brand Launch of Canada Water Dockside, London.
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CBRE — Brand installations, London
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Working with CBRE, the world’s largest commercial real estate services and investment firm on creating one-of-a-kind BrandBuildings for their UK headquarters in The City of London.
The best brands often display a sense of entertainment in the way they communicate and behave. While it's expected of brands in certain spaces, such as music brands, soft drinks, and retailers, it's increasingly helping sectors less familiar with a more entertaining approach.Other creators -
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St Catherine’s Hospice Rebrand
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The Last Taboo — Sector defining new work for St. Catherine’s Hospice as part of SomeOne’s commitment to Design for Good.
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Honors & Awards
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Design Agency of the Year 2024: Jury Choice
CreativePool
"SomeOne is clearly a class act and an industry-leading agency. The quality, calibre, and craftsmanship of their creative output speaks for itself.
However, I am most impressed by their sharpness of insight and singularity of strategy. They stand out against the rest of the cohort because these two elements shine through in virtually every case study, I commend them for the clarity of their narratives and have really enjoyed getting to know
the agency and their work."
/ Luke Weston -
Canada Water Dockside. Branding. Winner.
BestBrandAwards2024
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Eden rebrand. Winner.
BestBrandAwards2024
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GOLD for NYO rebrand.
BestBrandAwards2024
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Inghams Rebrand. Winner.
BestBrandAwards2024
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InnTravel. Rebrand. Winner.
BestBrandAwards2024
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Laced Rebrand. Winner.
BestBrandAwards2024
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Christchurch Oxford University : Best visual identity in the education sector
Transform Awards Europe 2024
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Eden Project : Best creative strategy of the year.
Transform Europe 2024
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Inghams : Best visual identity in the travel and tourism sector
Transform Awards Europe 2025
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National Youth Orchestra: Best brand development project of the year
Transform Awards Europe 2024
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HCLTech — Best Visual Identity in the Technology / Media / Telco sector
Transform Asia 2023
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HCLTech — Best implementation of a brand development project
Transform Asia 2023
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Best use of a visual property — PA Consulting Ad campaign — Transform Awards 2023 North America
Transform Awards North America 2023
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Best use of copywriting — PA Consulting — Transform Awards North America 2023
Transform Awards North America 2023
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Creative Leader of the year 2023
CreativePool
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HCL Tech — Best B2B Branding
Creative Pool Awards 2023
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HCL Tech — Most Effective Brand relaunch
Creative Pool Awards 2023
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PA Consulting — 'Meet the innovators' Best Copywriting
Creative Pool Awards 2023
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PA Consulting — 'Meet the innovators' Best Photography
Creative Pool Awards 2023
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Santa’s Lapland — Best Branding Effectiveness
Creative Pool Awards 2023
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Santa’s Lapland — Best Integrated Brand work
Creative Pool Awards 2023
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Santa’s Lapland — Best Typography
Creative Pool Awards 2023
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World of Wedgwood — Best Graphics
Creative Pool Awards 2023
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World of Wedgwood — Best Branding
Creative Pool Awards 2023
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Best Agency 100
Kyoto Global Design Awards
This prestigious award recognises outstanding design achievements from around the world, acknowledging their contributions to the growth of the design industry and the development of a more sustainable and inclusive future for all.
"The committee was captivated by SomeOne's robust dedication to direct designer-client interactions. Your emphasis on prioritising the flow of ideas signifies an understanding that great brands are built on dynamic creativity. The notion that "great brands…This prestigious award recognises outstanding design achievements from around the world, acknowledging their contributions to the growth of the design industry and the development of a more sustainable and inclusive future for all.
"The committee was captivated by SomeOne's robust dedication to direct designer-client interactions. Your emphasis on prioritising the flow of ideas signifies an understanding that great brands are built on dynamic creativity. The notion that "great brands need great opinions" resonated deeply, demonstrating your awareness of the importance of perspective and innovation in shaping the future of brand design. Your approach of focusing on big ideas first and then realising them beautifully showcases a brilliant balance of vision and execution." -
Tech Behemoth 2023 top 10 Branding Agency
Tech Behemoth 2023 Awards
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Best Strategic Brand Repositioning 2023
Transform Awards
Saga
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Best branding in Travel Sector 2023
Transform Awards
Santa’s Lapland rebrand
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Best branding in Travel Sector 2023
Transform Awards
Saga
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Creative Pool 2022 — Branding — Likewize
Creative Pool
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Creative Pool 2022 — Branding — Saga
Creative Pool
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Creative Pool 2022 — Graphics — NewPay
Creative Pool
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Gold Award for the rebrand of the National Museums Liverpool
Transform Awards Europe 2022
GOLD For ‘Best Use of a Visual Property’
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LIKEWIZE — Winner — Transform Awards 2022 — Best naming strategy
Transform Awards 2022
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LONDON BELGRAVIA — Winner — Transform Awards 2022 — Best Visual Identity
Transform Awards 2022
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Agency of the Year. 2022.
AWM
Gold Winner out of over 11,900 agencies across 78 countries worldwide.
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Gold — ‘Best Agency to Work For’
Creative Pool 2021
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2021 Excellence Awards — Best Brand Development — ThirdSector — RNID
ThirdSector
Shortlist 2021
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Belgravia — Best branding 2021
Creative Pool
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National Museums Liverpool — Best Graphics 2021
Creative Pool
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National Museums Liverpool — Best branding 2021
Creative Pool
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Winner: Agency of The Year — Gold
WAM
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Winner. Creative Pool Awards 2020. Prince’s Trust Rebrand.
Creative Pool
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Branding — Creative Pool 2020 — Nuffield Health Branding
Creative Pool
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Branding — Creative Pool Awards 2020 — The Argyle Club Rebrand.
CreativePool
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Copywriting — Creative Pool 2020 — Simmons & Simmons
CreativePool
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Graphics — Creative Pool Awards 2020 — The Prince’s Trust
CreativePool
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Gold Transform 2020 — Argyll Club —Rebrand
Transform2020
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Gold — Transform 2020 — Simmons & Simmons rebrand.
Transform 2020
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The Top 25 influential & inspiring Branding Designers
Creative Pool 2020
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Winner Transform 2020 — Nuffield Health Rebrand
Transform 2020
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Winner — Transform 2020 — BrentCross rebrand
Transform 2020
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Top 100 Influencer of the Year 2019
Creative Pool 2019
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Gold — 2019 CreativePool — Branding — Beyond
Creative Pool 2019
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Silver — 2019 CreativePool — Branding — UK Parliament
Creative Pool 2019
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Beyond — branding
Creative Pool 2019
Our entirely new way of looking at everything after life… for Beyond in Branding
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Influencer of the Year — Creative Pool Awards 2019
Creative Pool 2019
I did not apply for this award!
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Natural History Museum — Effectiveness
Creative Pool 2019
Our enormously popular new work for the brilliant Natural History Museum in Advertising, their most effective work seen in 145 years.
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Natural History Museum — OOH
Creative Pool 2019
Our enormously popular new work for the brilliant Natural History Museum in Advertising, out of home category.
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Travel Forward — World Travel Market
Creative Pool 2019
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UK Parliament
Creative Pool 2019
Our radical design operating system for UK Parliament in Branding
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6 nominations in for the 2019 Transform Awards.
Transform
The Transform Awards Europe has honoured brand development and rebranding projects for the past eight years. And we’ve won every year.
From big global agencies to small local work, the awards recognise excellence and reward innovation in branding across Europe.
The 2019 shortlist has been announced in December 2018 and the winners will be revealed at the ceremony on 28 March in London.
AND WE ARE UP FOR SIX! — GULP!
UK Parliament — Branding
Wolves —…The Transform Awards Europe has honoured brand development and rebranding projects for the past eight years. And we’ve won every year.
From big global agencies to small local work, the awards recognise excellence and reward innovation in branding across Europe.
The 2019 shortlist has been announced in December 2018 and the winners will be revealed at the ceremony on 28 March in London.
AND WE ARE UP FOR SIX! — GULP!
UK Parliament — Branding
Wolves — Rebrand
HiyaCar — Brand Launch
Natural History Museum — Brand Advertising
Beyond — Rebrand -
Gold at UK Gov awards for rebrand of UK Parliament
UK Gov
We are delighted to hear that the Chairman of The Annual GOV Design Awards has singled out our work for UK Parliament for a top award.
This award celebrates creativity and innovation in the representation of brand, values, ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
The scheme consists of a global community of over 75,000 members, 5,000 brands and 1,500 studios — they come together to innovate, accelerate and…We are delighted to hear that the Chairman of The Annual GOV Design Awards has singled out our work for UK Parliament for a top award.
This award celebrates creativity and innovation in the representation of brand, values, ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
The scheme consists of a global community of over 75,000 members, 5,000 brands and 1,500 studios — they come together to innovate, accelerate and grow demand for design.
The Awards scheme celebrates the role of design in enriching the human experience.
We are enormously proud to be alongside some of the greatest creative mind on the planet, Including the incredible Foster & Partners. -
Rated a top 15 design influencer in the UK
Creative Pool 2019
Hilarious.
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Rated in the top 25 Brand Designers in the UK
Creative Pool 2019
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Top Design Story of the Year
Creative Review
Our rebrand of King’s Cross rated in top 5 most popular stories of the year.
We were delighted to see our work singled out as in of the most read articles of the year over at Creative Review.
One of the big changes made on CR has been to introduce more analytical pieces on branding.
In the article, Rachael Steven spoke to several studios about the challenges they face when branding new property developments and how they approach the process.
“Property hasn’t…Our rebrand of King’s Cross rated in top 5 most popular stories of the year.
We were delighted to see our work singled out as in of the most read articles of the year over at Creative Review.
One of the big changes made on CR has been to introduce more analytical pieces on branding.
In the article, Rachael Steven spoke to several studios about the challenges they face when branding new property developments and how they approach the process.
“Property hasn’t traditionally been a sector known for its creative approach to branding. But as cities from Manchester to London undergo rapid generation, it seems developers are investing in identities that extend beyond a logo and a glossy sales brochure – systems that are playful, distinctive and aim to engage local residents as much as potential buyers and investors”. -
2018 Creative Pool Award for HiYaCar
Creative Pool
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2018 Creative Pool Award for London 2017 IAAF Athletics
Creative Pool
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2018 Creative Pool Award for SpyScape
Creative Pool
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2018 Creative Pool Award for Student Roost
Creative Pool
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2018 Creative Pool award for King's Cross Branding
Creative Pool
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GOLD — Best [Brand] Agency in the World
BBA
The BBA promote international recognition of excellence in visual communication, establishing itself as a platform for the acknowledgement of the best brand work in the world.
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Transform Awards 2018 — Best implementation of a brand development project — London 2017
Transform Awards
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Transform Awards 2018 — Best naming strategy — Student Roost
Transform Awards
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Transform Awards 2018 — Best place or nation brand — King’s Cross
Transform Awards
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Transform Awards 2018 — Best use of typography — Spyscape
Transform Awards
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Transform Awards 2018 — Best visual identity in the property sector — King’s Cross
Transform Awards
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Transform Awards 2018 — Best visual identity in the property sector — Student Roost
Transform Awards
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Transform Awards 2018 — Best visual identity in the retail sector — Spyscape
Transform Awards
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Best In Show — Brand Impact Awards
Brand Impact Awards
D.Thomas Rebrand
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Best Branding of the Year — Creative Pool Awards
Creative Pool
D.Thomas Rebrand
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Best Graphics of the Year — Creative Pool Awards
Creative Pool
D.Thomas rebrand
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Best Branding of the Year — Brand Impact Awards
Brand Impact Awards
D.Thomas Rebrand
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Best Branding in the Beauty Sector: Transform Awards
Transfrom Awards
D.Thomas Rebrand
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SomeOne: Rated The No.1 Design Practice in the UK
The Drum Design Census 2016
http://www.someoneinlondon.com/project/were_ranked_as_the_no1_agency_in_the_uk/
Based on Customer Satisfaction & Performance in 2016 -
Best Multi Region Branding for TUI’s LeBoat Holidays
Transform Awards 2016
Nominated for Best implementation of a brand development project across multiple markets
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Best of Creative Department Live 2015.
The Drum
Our brand launch of Cancer Research UK’s Pioneer Award was voted ‘Best of 2015’s creative work’ as selected by The Drum
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2015 Transform Award — For Cancer Research UK branding
The Transform Award 2015
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2015 Transform Award — For The Chiodren Society branding
The 2015 Transform Awards
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2015 Transform Award — For WorldPay branding — ‘Best brand consolidation’
The 2015 Transform Awards
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2015 Transform Award — For WorldPay branding — ‘Best branding in the finance sector’
The 2015 Transform Awards
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The 2015 Gold Transform Award — for the 1st European Games Branding
The Transform Awards
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The Drum Designerati — Top 100 UK Creatives — Voted for by the public
The Drum
Ranked as 17th most influential designer in the UK in 2015 — http://www.thedrum.com/designerati
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The Drum Marketing Awards 2015 — Cancer Research UK
The Drum
http://www.thedrummarketingawards.com/nominations/95
The Drum Marketing Awards celebrate the best marketers and campaigns in the UK. The awards are open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies, integrated agencies and any company that has carried out marketing over the eligibility period.Submissions are judged by a panel of senior marketers from the UK's best known companies. -
The Drum Marketing Awards 2015 — The Children Society
The Drum
http://www.thedrummarketingawards.com/nominations/90
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Best Branding of the year
The Drum Design Awards
SomeOne’s brand work for Cancer Research UK — Nominated as the best of the year.
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Nomination: Best brand consolidation: WorldPay
The Transform Awards 2015
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Nomination: Best implementation of a brand development project: Cancer Research UK
2015 Transform Awards
A jury of brand clients select what they think is the best work of the year from the UK's creative industry.
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Nomination: Best visual identity from the financial services sector: WorldPay
The Transform Awards 2015
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Best brand consolidation — Crystal Ski
Transform Awards
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Best corporate rebrand for a spinoff/new company — Tesco Hudl
Transform Awards
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Best implementation of a rebrand — WorldPay Zinc
Transform Awards
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Best visual identity from the energy sector — Atlantis Resources
Transform Awards
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Best visual identity from the financial services sector — WorldPay Zinc
Transform Awards
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Best visual identity from the technology, media & telecommunications sector — Tesco Hudl
Transform Awards
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Best visual identity from the tourism sector — Crystal Ski TUI
Transform Awards
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COMMENDED — WorldPay Zinc
Brand Impact Awards, London 2014
SomeOne's brand launch for WorldPay Zinc took home a commended for best branding in the Financial Sector.
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8 Nominations for 2014 Transform Awards
Transform Awards
The Transform Awards is Europe’s only dedicated celebration of rebranding, repositioning and brand transformation. We are nominated for our strategic brand design work for Atlantis (Tidal Power), WorldPayZinc (CardPayment platform), Crystal Ski (UK's largest Ski Brand) & Tesco Hudl (Tesco's first Tablet device)
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Listed as one of the Top 15 designers in the UK — 2014
The Drum: Designerati
Of the choices, The Drum editor, Gordon Young, said: "We've been keeping a close eye on the design industry and we're bowled over by the amount of talent in all of the various fields. Design touches everything nowadays so our list includes everyone from illustrators, creative and art directors, fashion designers, product designers, champions of the design industry and academics.
"Everyone in the Designerati deserves credit for their work and The Drum is delighted to be able to highlight…Of the choices, The Drum editor, Gordon Young, said: "We've been keeping a close eye on the design industry and we're bowled over by the amount of talent in all of the various fields. Design touches everything nowadays so our list includes everyone from illustrators, creative and art directors, fashion designers, product designers, champions of the design industry and academics.
"Everyone in the Designerati deserves credit for their work and The Drum is delighted to be able to highlight this very talented group of people. It wasn't an easy task to cut down our original list of suggestions but I believe that the debut Designerati really does feature the cream of the design world."
Of the 100 designers listed, Simon ranked 13th — Just behind Sir James Dyson (8), And Just ahead of Thomas Heatherwick (14). -
2013 Branding Jury Judge: D&AD
D&AD
Jury member 2013
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GOLD: Best Design Strategy of the Year.
Drum Awards: Drum Marketing Magazine
The Drum Marketing Awards reward and celebrate the UK’s most effective marketing strategies.
FastJet won the Best Design Strategy of the Year. -
GOLD: Best Use of a Visual Property
Transform Awards 2013
FastJet Brand Launch
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GOLD: Best implementation of a rebrand
Transform Awards 2013
FastJet Brand Launch
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GOLD: Best rebrand following a merger or acquisition
Transform Awards
FastJet: Best rebrand following a merger or acquisition
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WINNER: The most respected Design Company in the UK
Drum Marketing Magazine Peer Poll
SomeOne selected by peer poll as the most respected design practice in the UK : http://www.thedrum.com/design-100/2013/peer-poll
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Top Design Story of 2012
Creative Review Magazine
Creative Review announced that their analytics revealed SomeOne’s London 2012 Olympic Pictograms was the most popular and read story of the year.
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GOLD — For transformational results in Branding — Royal Museums Greenwich
Transform Awards — GOLD
Rebranding and re grouping a world heritage site, and one of London’s most popular collection of Museums.
The National Maritime Museum — The largest Maritime museum in the world.
The Royal Observatory Greenwich — The home of Time.
The Queen’s House — The birthplace of British Architectural Classicism.
The Cutty Sark — The Last Tea Clipper on the planet.
The Peter Harrison Planetarium — London’s only Planetarium
We took the radical step of taking the individual site…Rebranding and re grouping a world heritage site, and one of London’s most popular collection of Museums.
The National Maritime Museum — The largest Maritime museum in the world.
The Royal Observatory Greenwich — The home of Time.
The Queen’s House — The birthplace of British Architectural Classicism.
The Cutty Sark — The Last Tea Clipper on the planet.
The Peter Harrison Planetarium — London’s only Planetarium
We took the radical step of taking the individual site strategy — and turning it into a single Brand Strategy.
We created a new name for the group — Royal Museums Greenwich — for all marketing purposes and communications.
The Maritime Museum saw more visits since the rebrand than ever before (949,000)
The Royal Observatory was able to bring in a ticket charge.
The Cutty Sark was re-opened.
Membership is 40% up on previous year
25% more visitors to the Planetarium -
GOLD — For transformational results in Branding — Royal Opera House
Transform Awards — GOLD
http://www.someoneinlondon.com/category/projects/re-thinking-the-royal-opera-house
We re-launched the branding of the Royal Opera House in London, one of the greatest live music venues in the world.
We worked on creating a cohesive brand world that revolved around the Royal Crest — the core element of the Royal Opera House Branding — as well as inventing a new typographic source for the new branding.
We used a simple and clear sans serif typographic application to counter…http://www.someoneinlondon.com/category/projects/re-thinking-the-royal-opera-house
We re-launched the branding of the Royal Opera House in London, one of the greatest live music venues in the world.
We worked on creating a cohesive brand world that revolved around the Royal Crest — the core element of the Royal Opera House Branding — as well as inventing a new typographic source for the new branding.
We used a simple and clear sans serif typographic application to counter the classic look of the Royal crest. Bringing the branding up to date was part of the task and the removal of a serif typeface did wonders for the new thinking.
Crucially, the old crest didn’t work on black backgrounds or out of photography. We created a positive and negative cut to solve this elephant in the room.
The new branding is already being employed on their website www.ROH.org.uk and is now rolling out on all Royal Opera Houses branded items.
It won a position in the top 10 rebrands of 2011 from the highly regarded (and highly critical!) BrandNew Blog… coming in as the 5th best rebrand on the planet. -
Best Copywriting — PA Consulting Ad Campaign
Transform Awards North America 2023
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2016 Brand Impact Awards — D.Thomas rebrand & relaunch — Nomination
Brand Impact Awards
Best professional services rebrand 2016
The Brand Impact Awards are judged in two distinct streams – branding programmes and branded campaigns – and according to sector, with 23 different categories including fashion, sport, entertainment, culture and not-for-profit. This means that the work will be judged within the category that it was designed for, alongside other pieces of that nature.
https://brandimpactawards.com/shortlist/ -
2024 Design Agency of the Year: People’s Choice
Creative Pool
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Design Business Effectiveness Award for Telefónica
DBA
The project was part of Telefónica’s new global brand strategy to create one employee brand across all of its markets. Telefónica employs 260,000 people in 25 countries and is the parent company of O2 in the UK, Ireland, Germany, Czech Republic and Slovakia – as well as Movistar in Spain and Latin America, and Vivo in Brazil.
The campaign was titled ‘Did You Know?’ and was created to help Telefónica’s employees understand the brand changes on a practical and emotional level by…The project was part of Telefónica’s new global brand strategy to create one employee brand across all of its markets. Telefónica employs 260,000 people in 25 countries and is the parent company of O2 in the UK, Ireland, Germany, Czech Republic and Slovakia – as well as Movistar in Spain and Latin America, and Vivo in Brazil.
The campaign was titled ‘Did You Know?’ and was created to help Telefónica’s employees understand the brand changes on a practical and emotional level by communicating the transformation in a clear, warm and engaging way.
An iconic question mark visual made up of hundreds of different objects representing Telefónica, O2, Movistar and Vivo’s campaigns, sponsorships and charities formed the heart of the campaign. Microsites, posters, magazines, internal building campaigns and in all information packs circulated internally.
The results speak for themselves. The microsite received more than 20,000 hits and over 47,000 pages of content were viewed over two weeks. The average time spent on the site across markets was two minutes, reaching a high of four minutes in some regions, demonstrating a high level of engagement with the content.
Alongside brand workshops, manager roadshows and other launch events, the project was underpinned by four key campaigns:
A European knowledge hub explaining the project in detail to employees with questions, answers and plans so everyone knew what was going on.
A 10 Day ‘Did you know’ email campaign and microsite with video, animation and daily interactive quizzes.
A ‘Pass it on Pack’ for managers comprising a 15 minute video, presenters pack and an ice breaker quiz for managers to cascade to their teams. This was supported by an extensive building print campaign
Sharers – an extensive network of trained project champions able to spread the message internally and support the changes -
Tech Behemoth 2023 top 10 Advertising Agency
Tech Behemoth 2023 Awards
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Winner Branding 2021 — Belgravia
Creative Pool
Rebranding Belgravia, London’s most beautiful district.
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Winner. Best Branding. The Eden Project
Creative Pool
"Absolutely love this, fantastic execution for the brand, providing a brand world that has standout across all communications."
/ Tom Edington -
Winner. Best Graphics. Inghams.
Creative Pool
"SomeOne have developed a vibrant and new approach to the great outdoors. Incorporating the compass pointer into the brand identity is a stroke of genius, providing a brilliant and versatile asset to enhance various layouts. The campaign is cohesive and inviting, encouraging a new
kind of adventure holiday."
/ Georgina Martin -
Winner. Best branding. Canada Water Dockside
CreativePool
love this project for its incredibly smart and unique typography branding system that creates an iconic and adaptable identity. The type style captures the dynamic nature of living in central London, with open spaces
reflecting the flexibility of Dockside living."
/ Georgina Martin -
Winner. Best graphics. Canada Water Dockside
Creative Pool
"What's not to like here, inclusive, fun & refreshing are all words that sprung to mind when reviewing this submission. The use of Ai to create the mascots is smart, and they do a lot of heavy lifting in the brand world, creating impactful communications that instantly connect. Lovely work."
/ Tom Edington
Recommendations received
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