About
Speaker, Author and Board Level Marketer with both BtoC and BtoB experience in the…
Articles by Skip
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The Fractional CMO - What is it? Because you need one, NOW!
The Fractional CMO - What is it? Because you need one, NOW!
By Skip Fidura, FIDM
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It’s okay, kids; Santa is GDPR compliant.
It’s okay, kids; Santa is GDPR compliant.
By Skip Fidura, FIDM
Contributions
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Here's how you can overcome potential drawbacks of remote work for lead generation professionals.
Lead generation has always relied on high level collaboration across lots of stakeholders across many internal and external teams. What we have lost with remote working are the opportunities to collaborate informally at the coffee machine, the desk drop by, etc. I don't want to bother someone with something small but by the time it is big enough to justify a meeting it will take 10 times longer to fix and be a much bigger headache. This sounds a bit ridiculous but you need structured opportunities for organic collaboration. We do it with drop in session set in the diary. Because the time is blocked out nobody feels like they are interrupting and small things get solved quickly.
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What are the essential copywriting tools for crafting compelling email marketing campaigns?
Big words do not make your copy sound smart. Compound sentences do not make your copy sound smart. Having the reader think, "Oh! that is pretty straight forward," is what makes your copy and by extension your brand actually smart. Start with this foundation before leveraging the tools mentioned above.
Activity
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I only go in to the office twice a year. But this time, travelling through central London, alone, first thing on a Monday morning after everything…
I only go in to the office twice a year. But this time, travelling through central London, alone, first thing on a Monday morning after everything…
Liked by Skip Fidura, FIDM
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When your name is a verb your declarations have to be strong. Althoug,h I guess if it was weak it would not qualify as a declaration. It would be…
When your name is a verb your declarations have to be strong. Althoug,h I guess if it was weak it would not qualify as a declaration. It would be…
Shared by Skip Fidura, FIDM
Experience
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Languages
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English
Native or bilingual proficiency
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