“Sophy was an incredible leader during our time together at Momentum. Her strategic agility enabled her to grow and sustain a team within the Insight and Strategy function, constantly evolving to meet the changing demands of our challenging clients. Sophy is an innovative thinker who is keen to challenge the norm and change processes and plans that are inefficient. Her ability to quickly form relationships with clients is exemplary and she has a true passion for servicing them with a creative idea that has measurable results. She’s a dream to work with! ”
About
Head of Strategy, Culture and Communications at Amplify, delivering innovative…
Activity
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Really loved being part of the team who brought the new 'John Lewis Money' brand refresh to life; an absolute pleasure to feed into such beautiful…
Really loved being part of the team who brought the new 'John Lewis Money' brand refresh to life; an absolute pleasure to feed into such beautiful…
Liked by Sophy Vanner Critoph
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Eeek! Day 1 of BFS 2024 started today 🎉 We couldn't be more excited about kicking off our 8th summer school! Day 1 was all about getting to know…
Eeek! Day 1 of BFS 2024 started today 🎉 We couldn't be more excited about kicking off our 8th summer school! Day 1 was all about getting to know…
Liked by Sophy Vanner Critoph
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From film geek trivia, to fear inducing marketing strategy. Once resigned to DVD extras, behind the scenes (BTS), was a means for film fans to get…
From film geek trivia, to fear inducing marketing strategy. Once resigned to DVD extras, behind the scenes (BTS), was a means for film fans to get…
Liked by Sophy Vanner Critoph
Experience
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Education
Projects
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Guest Lecturer at Oxford University
See projectEmpowering MBA students to bring their business ideas to life, from ideation to marketing, cutting through an oversaturated brand world.
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Graduate Fashion Week - Business Award Nominee
See projectMy BA Final Year Project was nominated for the New Business Award - http://sophyvanner.co.uk/Killer-Jeans
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PolyU Global Student Challenge
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Our team took part in the PolyU Global Student Innovation and Entrepreneurship Challenge in 2010 - 2011. The challenge included students from across the globe and took part in stages. The initial stage was to create a detailed business plan from a unique business idea, our business plan made it through to the second round which took place in Hong Kong.
It was an amazing experience and allowed us to enhance our entrepreneurial, business management and team work skills. As well as giving…Our team took part in the PolyU Global Student Innovation and Entrepreneurship Challenge in 2010 - 2011. The challenge included students from across the globe and took part in stages. The initial stage was to create a detailed business plan from a unique business idea, our business plan made it through to the second round which took place in Hong Kong.
It was an amazing experience and allowed us to enhance our entrepreneurial, business management and team work skills. As well as giving us the chance to travel to Hong Kong and meet like minded people from around the World.Other creators -
Honors & Awards
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Campaign 'Faces to Watch' 2019
Campaign Magazine
Nominated by Dan Minty, Strategy Partner, Amplify:
"Sophy is passion personified – caring deeply about marketing that truly reflects the world around us. She has championed all-female creative and project teams and delivers work that sees brand marketing through the female gaze. Recent projects at Amplify, including FitFlop’s global repositioning, as well as previous work on Sainsbury’s Tu, as senior strategist at Portas, have cemented her ambition to break down female stereotypes in…Nominated by Dan Minty, Strategy Partner, Amplify:
"Sophy is passion personified – caring deeply about marketing that truly reflects the world around us. She has championed all-female creative and project teams and delivers work that sees brand marketing through the female gaze. Recent projects at Amplify, including FitFlop’s global repositioning, as well as previous work on Sainsbury’s Tu, as senior strategist at Portas, have cemented her ambition to break down female stereotypes in fashion. She has recently started WOAH (Women of Amplify), an initiative to empower and inspire our teams at all levels and encourage collective support and knowledge sharing. Her ability to simplify the most complicated challenges and turn her hand to anything from media planning to art directing, make her a sought-after asset by clients."
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