About
With over 20 years of experience in the design industry, I am an award-winning creative…
Articles by Stuart
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Was I Right About the Apple Vision Pro? My Hands-On Review and Predictions
Was I Right About the Apple Vision Pro? My Hands-On Review and Predictions
By Stuart Brazier
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Unveiling the Apple Vision Pro: Seizing the Opportunity to Transform Brands and Experiences with Mixed Reality
Unveiling the Apple Vision Pro: Seizing the Opportunity to Transform Brands and Experiences with Mixed Reality
By Stuart Brazier
Contributions
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What are the most effective technologies for retail merchandising?
As an IoT enthusiast, I've witnessed its significant value-add in retail. I developed a system using IoT insights to provide actionable feedback to clients on in-store fixtures. It optimized our strategies and built agency-client trust. Looking back five years, when we built fixtures for trial, seems almost archaic now. Harnessing IoT devices in combination with online retail principles has transformed retail design. The key beneficiary in this evolution is the customer. IoT enables retailers to progressively enhance customer experiences, the heart of every retailer reading this article. The IoT revolution forges an unprecedented synergy between information and experience, paving the way for more targeted, dynamic retail strategies.
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What are the most effective technologies for retail merchandising?
Augmented Reality (AR) offers a thrilling direction in retail technology. Rapidly evolving, it brings to life new devices and wearables. But it's vital to acknowledge AR's role as an enhancer for customer needs, not a standalone solution. For successful AR deployment in retail, web-based experiences could provide better accessibility and effectiveness, bypassing potential obstacles like app downloads or data entry that may discourage customers. Today, retail customers seek immediate access to information and experiences. Companies failing to deliver face the risk of being overshadowed in a fast-moving, demand-driven market. Thus, AR's thoughtfully tailored, customer-centric application may be a true game-changer.
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What are the most effective technologies for retail merchandising?
ai has groundbreaking potential, particularly in retail. Yet, we must employ 'creative caution'. Recently, there's been a boom in start-ups and services offering the latest AI solutions. Yet, many are floundering with dropping valuations. The possible pitfall is adopting technology from a start-up that might be non-existent by year's end - an unfavourable scenario for any agency, customer, or supporting brand. Moreover, the swift expansion of AI might surpass many agencies' understanding, exposing them and their clients to potentially ill-advised experiences that could be exploited or misused. Thus, the advice is to remain conscious of these challenges. Maintain your creativity, but within a cautious, thoughtful framework.
Activity
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This Thursday Stephen Bunting and Fleur Butler will be attending DigiMarCon, the team are excited to hear from thought provoking speakers and check…
This Thursday Stephen Bunting and Fleur Butler will be attending DigiMarCon, the team are excited to hear from thought provoking speakers and check…
Liked by Stuart Brazier
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🚨 We are looking for an Account Executive! If you’re looking to take the next step in your career and build your account skills, then apply today to…
🚨 We are looking for an Account Executive! If you’re looking to take the next step in your career and build your account skills, then apply today to…
Liked by Stuart Brazier
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It’s already August! Here’s a few highlights of what I’ve been up with the team this year at TCNUK… Working alongside Karen Weston to launch our…
It’s already August! Here’s a few highlights of what I’ve been up with the team this year at TCNUK… Working alongside Karen Weston to launch our…
Liked by Stuart Brazier
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Time flies! 🚀 Five (wow!) incredible months since stepping away from my role, and here's what I've been up to: * Building Warren Studio with Alex…
Time flies! 🚀 Five (wow!) incredible months since stepping away from my role, and here's what I've been up to: * Building Warren Studio with Alex…
Liked by Stuart Brazier
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Check out some of the exciting AI and data initiatives happening through our W2 Innovation Programme at the moment, loving our current collaborations…
Check out some of the exciting AI and data initiatives happening through our W2 Innovation Programme at the moment, loving our current collaborations…
Liked by Stuart Brazier
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A gold-plated Brompton? You’d better believe it. In support and celebration of Team GB's athletes heading to the Paris 2024 Olympic Games, we’ve…
A gold-plated Brompton? You’d better believe it. In support and celebration of Team GB's athletes heading to the Paris 2024 Olympic Games, we’ve…
Liked by Stuart Brazier
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It’s always an exciting day for the Home Entertainment industry when the BASE Awards shortlist is announced - and I’m delighted that this year Epson…
It’s always an exciting day for the Home Entertainment industry when the BASE Awards shortlist is announced - and I’m delighted that this year Epson…
Liked by Stuart Brazier
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Dexory ready at #fos #futurelab at Goodwood. Come and find us to say hello if your visiting the event over the next few days. Some great innovative…
Dexory ready at #fos #futurelab at Goodwood. Come and find us to say hello if your visiting the event over the next few days. Some great innovative…
Liked by Stuart Brazier
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We want to extend our heartfelt appreciation to our partner, Computacenter, for graciously hosting Targus today and warmly welcoming our CEO…
We want to extend our heartfelt appreciation to our partner, Computacenter, for graciously hosting Targus today and warmly welcoming our CEO…
Liked by Stuart Brazier
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Apparently, a higher % of adults are more frightened of public speaking than death. Well, I faced the fear and stood up to do a 5min pitch for…
Apparently, a higher % of adults are more frightened of public speaking than death. Well, I faced the fear and stood up to do a 5min pitch for…
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What better way is there for Team GB to move around Paris this summer than with Brompton bikes? We're proud to announce that we've teamed up with…
What better way is there for Team GB to move around Paris this summer than with Brompton bikes? We're proud to announce that we've teamed up with…
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Check out our latest thoughts on machine vision and AI. We are really excited about some of the technologies we are piloting through W2 Labs and the…
Check out our latest thoughts on machine vision and AI. We are really excited about some of the technologies we are piloting through W2 Labs and the…
Liked by Stuart Brazier
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🎨 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡𝐞𝐬 𝐭𝐨 𝐂𝐥𝐚𝐬𝐬𝐢𝐜 𝐀𝐫𝐭 🌟 Excited to share two fascinating pieces of content from Christie's that I…
🎨 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡𝐞𝐬 𝐭𝐨 𝐂𝐥𝐚𝐬𝐬𝐢𝐜 𝐀𝐫𝐭 🌟 Excited to share two fascinating pieces of content from Christie's that I…
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