About
I'm Talia Wolf, founder and CEO of Getuplift - The CRO (conversion optimization) agency…
Articles by Talia
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Case study: The CRO strategy that’s helping this B2B tech company scale conversions
Case study: The CRO strategy that’s helping this B2B tech company scale conversions
By Talia Wolf
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How to create high performing SaaS comparison pages (and why they are critical to your conversion rate)
How to create high performing SaaS comparison pages (and why they are critical to your conversion rate)
By Talia Wolf
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The most common B2B messaging strategy and how to use it
The most common B2B messaging strategy and how to use it
By Talia Wolf
Contributions
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How do you make your personal brand content and interactions emotional?
Emotional marketing is both an art and a science. It requires research to tap into the emotions that drive the thoughts, feelings, and desired outcomes that influence your customers to buy (science). The art comes through using audience insights to create better user experiences, copy, and images that increase conversions. You have to know your audience beyond age, geo location, gender and device. To truly connect and create experience people want to convert to, you must solve their challenges and pains, so you need to dig deeper by leveraging surveys, interviews, review mining and more research that digs into people's real intent.
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How do you maximize the effectiveness of your retention tactics?
Email marketing is the most common and effective strategy that you can use to test customer retention strategies. Email marketing can drive great uplifts in conversions (upsells and add-ons) and help you maintain a relationship with your customers. Your onboarding emails can be the make or break of a successful customer. Test different messages that help new customers adopt your product and get them to engage with it. The more impact you have during those first few days, the more you get them to use the product, the better the chances are of keep them.
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How do you maximize the effectiveness of your retention tactics?
Your ability to increase customer retention depends on how well you understand the emotions that drive your customers. Emotions determine if your customer believes you can solve their problem, or if your competitor can. If you understand the real pains that led them to convert, uncover the challenges they're facing and identify their desired outcomes you can create an experience people want to continue using and converting to.
Activity
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I was on a CRO roundtable call (it's like a secret society for cool people, really nice!) earlier today and some of us mentioned Cloudflare workers…
I was on a CRO roundtable call (it's like a secret society for cool people, really nice!) earlier today and some of us mentioned Cloudflare workers…
Liked by Talia Wolf
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I'm doing a positioning session at SaaStr this year! Come out and ask me hard questions, please!! This will be my one and only SaaStr appearance, so…
I'm doing a positioning session at SaaStr this year! Come out and ask me hard questions, please!! This will be my one and only SaaStr appearance, so…
Liked by Talia Wolf
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