Activity
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As a black man born and raised in the United Kingdom it saddens me to see the action of #thugs against communities of colour. The slogans that my…
As a black man born and raised in the United Kingdom it saddens me to see the action of #thugs against communities of colour. The slogans that my…
Liked by Tim Sewell
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September: Amsterdam ✅ October: Oslo ✅ Will we see you at #NorthernWaves after #IBC2024? Secure your early bird tickets today for the most popular…
September: Amsterdam ✅ October: Oslo ✅ Will we see you at #NorthernWaves after #IBC2024? Secure your early bird tickets today for the most popular…
Liked by Tim Sewell
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Don’t mind us, we’ll just drop this (like it’s hot 🔥) right here… More in the comments ⤵️ #adtech
Don’t mind us, we’ll just drop this (like it’s hot 🔥) right here… More in the comments ⤵️ #adtech
Liked by Tim Sewell
Experience
Projects
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Live in-stream ad break replacement
Box TV has launched an alternative online advertising solution where brands can target audiences by channel and environment using viewer data. Using in-stream ad-replacement technology developed by Yospace, with ad decisioning performed by Tremor Video, replacement adverts will be introduced into its simulcast and then app streams in real-time.
Other creatorsSee project -
Live Streaming Ad Insertion/ Replacement
In an industry first and six months in the making, Network Ten, with content replacement technology provider Yospace delivered interactive, personalised ad content for its live simulcast output of the 2014 Sochi Games and other live streaming offerings.
This solution required integration work across broadcast, digital and advertising. Not only does the solution insert digital ads to the broadcast streams it also prevents the broadcast ads being delivered online - reducing the need for…In an industry first and six months in the making, Network Ten, with content replacement technology provider Yospace delivered interactive, personalised ad content for its live simulcast output of the 2014 Sochi Games and other live streaming offerings.
This solution required integration work across broadcast, digital and advertising. Not only does the solution insert digital ads to the broadcast streams it also prevents the broadcast ads being delivered online - reducing the need for manual intervention.
The solution uniquely harmonises technical elements from both the broadcast and digital domains for Network Ten to deliver a true broadcast experience with seamless and frame accurate replacement of the broadcast advertising. Now, Network Ten can apply its interactive digital ad inventory to ad breaks during the Sochi Games live coverage across a wide range of connected devices.
The ability to execute targeted interactive ad replacement gives advertisers a level of personalisation and interactivity not previously seen in live online simulcasts. Ads are managed through DoubleClick, integrated with the Yospace system, to determine which ads are shown to each user/platform.
Other creators
More activity by Tim
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Che bella storia! Intendo la collaborazione Rai-Akamai per gli Europei di calcio, sulla nazionale invece dobbiamo ancora…
Che bella storia! Intendo la collaborazione Rai-Akamai per gli Europei di calcio, sulla nazionale invece dobbiamo ancora…
Liked by Tim Sewell
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CNBC today announced Deep Bagchee has assumed the role of CNBC International President, effective today, August 5. Read…
CNBC today announced Deep Bagchee has assumed the role of CNBC International President, effective today, August 5. Read…
Liked by Tim Sewell
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As the #Paris2024 Olympics approach, I am super proud of Akamai Technologies' role in helping broadcasters worldwide stream and secure their coverage…
As the #Paris2024 Olympics approach, I am super proud of Akamai Technologies' role in helping broadcasters worldwide stream and secure their coverage…
Liked by Tim Sewell
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Big news out of Australia! Well done all
Big news out of Australia! Well done all
Liked by Tim Sewell
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Please take a moment to watch Akamai's CMO Kim Salem-Jackson interview Tim Sewell, the CEO of Yospace, our latest ISV partner in our Qualified…
Please take a moment to watch Akamai's CMO Kim Salem-Jackson interview Tim Sewell, the CEO of Yospace, our latest ISV partner in our Qualified…
Liked by Tim Sewell
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Exciting News! 🚀 Dynamic ad insertion specialist, Yospace, has joined Akamai Technologies’ Qualified Compute Partner Programme! This partnership…
Exciting News! 🚀 Dynamic ad insertion specialist, Yospace, has joined Akamai Technologies’ Qualified Compute Partner Programme! This partnership…
Liked by Tim Sewell
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