Tim Sewell

Tim Sewell

London, England, United Kingdom
2K followers 500+ connections

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  • Live in-stream ad break replacement

    Box TV has launched an alternative online advertising solution where brands can target audiences by channel and environment using viewer data. Using in-stream ad-replacement technology developed by Yospace, with ad decisioning performed by Tremor Video, replacement adverts will be introduced into its simulcast and then app streams in real-time.

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  • Live Streaming Ad Insertion/ Replacement

    In an industry first and six months in the making, Network Ten, with content replacement technology provider Yospace delivered interactive, personalised ad content for its live simulcast output of the 2014 Sochi Games and other live streaming offerings.

    This solution required integration work across broadcast, digital and advertising. Not only does the solution insert digital ads to the broadcast streams it also prevents the broadcast ads being delivered online - reducing the need for…

    In an industry first and six months in the making, Network Ten, with content replacement technology provider Yospace delivered interactive, personalised ad content for its live simulcast output of the 2014 Sochi Games and other live streaming offerings.

    This solution required integration work across broadcast, digital and advertising. Not only does the solution insert digital ads to the broadcast streams it also prevents the broadcast ads being delivered online - reducing the need for manual intervention.

    The solution uniquely harmonises technical elements from both the broadcast and digital domains for Network Ten to deliver a true broadcast experience with seamless and frame accurate replacement of the broadcast advertising. Now, Network Ten can apply its interactive digital ad inventory to ad breaks during the Sochi Games live coverage across a wide range of connected devices.

    The ability to execute targeted interactive ad replacement gives advertisers a level of personalisation and interactivity not previously seen in live online simulcasts. Ads are managed through DoubleClick, integrated with the Yospace system, to determine which ads are shown to each user/platform.

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