Tony Still

Tony Still

Experienced in sports marketing & broadcast production, through to property development and Dubai real estate agency.

Bramley, England, United Kingdom
1K followers 500+ connections

About

I have worked in commercial business over 30 years and have acquired a broad range of skills, knowledge and expertise across various industry sectors. Primarily working and focusing within the sports marketing, live and event production and digital innovation industry. This journey has equipped me with a diverse skill set and a profound understanding of an industry that continuously evolves, innovates and excels.

Throughout my career, I have embraced a spectrum of roles, collaborating directly with prominent sports marketing, rights agencies, sports federations, production companies, corporate & marketing agencies, government bodies, and commercial brands. I have worked at the top of the industry and I am committed to providing meticulous turnkey management solutions, encompassing precise planning, vision, innovation, staffing, and revenue oversight.

My portfolio is broad and includes Host Broadcasting/Executive Producing multiple ICC Cricket World Cups to executing and distributing Premier League, FA Cup and England live matches, strategising FIFA programming, producing Football Award Shows, and Executive Producing prestigious sports finals such as the Spanish (Copa del Rey) and Italian Cup Finals (Coppa Italia), through to media management and production of complex government conferences attended by heads of state and global leaders.

I take pride in my ability to navigate the unique challenges each endeavour presents. Hard work, effective communication, and building a competent team have been crucial for success in this dynamic and fast-paced industry. Passionately embracing the future of entertainment, I am now working to deliver innovative fan engagement experiences and immersive content in a sector that I feel has huge potential.

Expansion into Property Development:
Over the last 10+ years, I have also ventured into property development, successfully establishing and growing a company focused on building new flats, houses, and renovation projects across Surrey and London. This endeavour has involved collaboration with a diverse array of professional services and has been marked by a commitment to excellence and client satisfaction.

Launching GoGold Real Estate:
Recently, I have embarked on a new venture in Dubai, co-founding GoGold Real Estate, an innovative and independent real estate company dedicated to providing expert sales and custom tailored advisory services across all aspects of property transactions within the UAE. This venture reflects my ongoing commitment to excellence and innovation in the real estate sector.

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Experience

  • Director

    AJS Events

    - Present 14 years 5 months

    Surrey, England

    AJS Events stands as a premier full-service global agency, boasting a rich legacy of over 30 years in the sports marketing, broadcast production, broadcast distribution, consultancy, and technology industry. Our unwavering commitment to excellence, coupled with a spirit of independence, has positioned us as a trusted partner for clients seeking unparalleled expertise in delivering projects, events, and media solutions on a global scale.

    We have established successful partnerships with a…

    AJS Events stands as a premier full-service global agency, boasting a rich legacy of over 30 years in the sports marketing, broadcast production, broadcast distribution, consultancy, and technology industry. Our unwavering commitment to excellence, coupled with a spirit of independence, has positioned us as a trusted partner for clients seeking unparalleled expertise in delivering projects, events, and media solutions on a global scale.

    We have established successful partnerships with a wide range of global sports federations, broadcasters, government bodies, stadiums, communication entities, technology providers, corporate bodies, and commercial rights holders worldwide. Our collaborative approach ensures that each project benefits from diverse perspectives and industry-leading solutions.

    We have collaborated with leading sports marketing agencies, innovative technology firms, and specialist event companies to produce, manage, and execute a variety of international events. We have acted as Host Broadcaster and Executive Producer for prestigious events such as the Copa del Rey Final and the Spanish SuperCup. Additionally, we've taken on roles as the Executive Producer for World Feed broadcasts of events like the Italian Cup Final and the Globe Soccer Awards in Dubai.

    Our track record speaks for itself when it comes to delivering commercial projects with precision and efficiency. We have a proven ability to meet deadlines, stay within budget constraints, and exceed client expectations. Our dedication to excellence sets us apart as a trusted partner in the industry.

    At AJS Events, we are committed to elevating your vision to new heights.

  • GoGold Real Estate Graphic

    Co-Founder & Marketing Director

    GoGold Real Estate

    - Present 9 months

    Dubai, United Arab Emirates

    GoGold Real Estate, expertise in the Dubai Market: We boast in-depth knowledge and extensive experience in the Dubai real estate market. Our team of experts is well-versed in market trends, property values, and emerging opportunities, ensuring that our clients receive the most informed advice and guidance.

    Integrity and Transparency: At GoGold Real Estate we prioritise integrity and transparency in all our dealings. We believe in building trust-based relationships with our clients by…

    GoGold Real Estate, expertise in the Dubai Market: We boast in-depth knowledge and extensive experience in the Dubai real estate market. Our team of experts is well-versed in market trends, property values, and emerging opportunities, ensuring that our clients receive the most informed advice and guidance.

    Integrity and Transparency: At GoGold Real Estate we prioritise integrity and transparency in all our dealings. We believe in building trust-based relationships with our clients by providing honest and reliable information, enabling them to make well-informed decisions with confidence.

    Access to Exclusive Developments: With our wide network and strong industry connections, we have access to exclusive developments and properties in Dubai. Whether you're looking for luxury waterfront villas, high-end apartments, or lucrative investment opportunities, we have access to the most sought-after properties in the market.

    Commitment to Your Success: We are dedicated to the success of our clients. Whether you're buying, selling, or investing in real estate, our unwavering commitment is to help you achieve your goals and maximise your returns. We go above and beyond to ensure that every transaction is smooth, seamless, and successful.

    Decades of Experience: With decades of experience in the Dubai real estate market, GoGold Real Estate has built an excellent reputation for delivering exceptional service and results. Our track record of successful projects and satisfied clients speaks volumes about our expertise and professionalism.

    Insightful Guidance: We are continuously monitoring market opportunities, industry trends, and developing communities to provide our clients with valuable insights and guidance. Whether you're a seasoned investor or a first-time buyer, we offer personalised advice to help you make informed decisions.

    Whether you're buying, selling, or seeking professional advice, we are here to support you every step of the way.

    https://gogold.realestate/

  • Managing Director

    Godalming Property Developments Ltd

    - Present 12 years

    Surrey, England, United Kingdom

    Transitioning into property development marked a transformative journey, rich with new skills and challenges in a dynamic and occasionally intricate environment. Acquiring a diverse property development portfolio opened doors to an array of projects, each presenting its unique set of opportunities and hurdles.

    From navigating change of use projects, transforming commercial office and retail spaces into vibrant residential units, to undertaking ambitious renovations of large-scale houses,…

    Transitioning into property development marked a transformative journey, rich with new skills and challenges in a dynamic and occasionally intricate environment. Acquiring a diverse property development portfolio opened doors to an array of projects, each presenting its unique set of opportunities and hurdles.

    From navigating change of use projects, transforming commercial office and retail spaces into vibrant residential units, to undertaking ambitious renovations of large-scale houses, and venturing into new build ventures such as basement and multi-storey apartments, every project demanded creativity, innovation, and adaptability.

    This journey provided invaluable lessons in project management, budgeting, construction, legal regulations, and stakeholder management. It required a keen eye for detail, a knack for problem-solving, and the ability to juggle multiple aspects of development simultaneously.

    Despite the challenges, the journey was rewarding, witnessing the transformation of properties and the creation of new living spaces that added value to communities. Each project served as a learning experience, contributing to the evolution of skills and expertise in the realm of property development.

    As I continue on this journey, I remain committed to pushing boundaries, embracing innovation, and delivering excellence in every project undertaken.

  • Director

    Starfire TV Ltd

    - 3 years 1 month

    Waterloo, London

    Starfire TV, an independent sports production company, was a highly experience production, media & management and marketing company.

    Key Achievements:

    1. West Indies Cricket Board (WICB) Tournaments: Starfire TV spearheaded the facilitation of host broadcasting and technical facilities for numerous international regional tournaments organised by the WICB, enhancing the viewing experience for cricket enthusiasts worldwide.

    2. London 2012 Olympics Media Centre: At the iconic…

    Starfire TV, an independent sports production company, was a highly experience production, media & management and marketing company.

    Key Achievements:

    1. West Indies Cricket Board (WICB) Tournaments: Starfire TV spearheaded the facilitation of host broadcasting and technical facilities for numerous international regional tournaments organised by the WICB, enhancing the viewing experience for cricket enthusiasts worldwide.

    2. London 2012 Olympics Media Centre: At the iconic London 2012 Olympics, Starfire TV collaborated with Westfield Stratford to establish a dedicated Media Centre at the doorstep of the Olympic Park. This innovative initiative provided a hub for both rights and non-rights holding journalists and media organisations. The bespoke Digital Newsroom, revolutionised content accessibility, enabling broadcasters like BBC News, CNN, Fox, Sky News, and India Today to access a plethora of produced content via an extranet service. Starfire TV designed exclusive media filming areas, offering broadcasters controlled environments for on-camera presentations.

    3. Tencent China Production Operations: Starfire TV's expertise extended to providing host broadcast and site venue facilities and logistics for Tencent China, China's largest internet portal, during London 2012. Tencent's extensive production operations, prominently featured on BBC News, underscored Starfire TV's prowess in facilitating large-scale broadcast endeavours.

    4. International Judo Federation (IJF) App: Collaborating with the IJF, we conceptualised and developed a dynamic App that revolutionised sports education. Utilising 3D motion capture technology and animation, the App showcased over 110 technical moves, offering judo enthusiasts an immersive learning experience.

    Starfire TV's was defined by its commitment to innovation and excellence in sports production. From redefining media accessibility at major sporting events to revolutionising sports education through cutting-edge technology.

  • Managing Director

    Century Television Ltd

    - 6 years 1 month

    Shepperton Studios, Middlesex

    Having spent over 11 years working with a major sports rights, production and marketing company, in 2004 I started up Century. Based on the success of being Executive Producer/Host Broadcaster to the ICC Cricket World Cup 2003 I successfully set up an independent television production company.

    I immediately secured an exclusive contract with a commercial division of NewsCorp to manage and Host Broadcast and Executive Produce all ICC cricket events between 2004 and 2007 including two…

    Having spent over 11 years working with a major sports rights, production and marketing company, in 2004 I started up Century. Based on the success of being Executive Producer/Host Broadcaster to the ICC Cricket World Cup 2003 I successfully set up an independent television production company.

    I immediately secured an exclusive contract with a commercial division of NewsCorp to manage and Host Broadcast and Executive Produce all ICC cricket events between 2004 and 2007 including two ICC Champions Trophy events, an U19 Cricket World Cup and the prestigious 2007 ICC Cricket World Cup hosted across 7 islands in the the West Indies.

    During the term I worked with a whole series of global sports federations and rights holders from the FA Premier League, FIFA, FIBA, BWF to name a few and travelled extensively.

    I produced a number of government conferences which provided phenomenal exposure to a number of government and global dignitaries from US President Obama, former President Chavez from Venezuela and filmed the late Queen Elizabeth II on several occasions. Producing and managing content where global heads of state are in attendance requires high communication skills, and experience of managing people in some very delicate situations.

    I worked for billionaires and multi-millionaires in executing projects and events, and designed commercial strategies in order to ensure that they were successfully delivered to a global audience.

  • VP Production Development

    Octagon CSI (formerly CSI)

    - 11 years 5 months

    Wimbledon, London

    Octagon CSI (formerly CSI) were a major global sports marketing agency. Distributing and representing a number of global sports federations and governing bodies including the FA Premier League, Football Association, the Cricket Boards of South Africa, Australia, New Zealand, Zimbabwe and England. The company represented a number of other federations too.

    I initially commenced as Manager, Broadcast Services at the commencement of the FA Premier League. I created the first digital fully…

    Octagon CSI (formerly CSI) were a major global sports marketing agency. Distributing and representing a number of global sports federations and governing bodies including the FA Premier League, Football Association, the Cricket Boards of South Africa, Australia, New Zealand, Zimbabwe and England. The company represented a number of other federations too.

    I initially commenced as Manager, Broadcast Services at the commencement of the FA Premier League. I created the first digital fully encrypted satellite service, where matches were broadcast globally in a safe and secure manor guaranteeing protection for both the Premier League and CSI. The principles of this system are still applied today to the Premier League, though obviously technology has considerably moved on.

    I worked on numerous England Internationals, FA Cup, Copa Americas in Uruguay and Bolivia, World Superbikes and spent 3 years working and managing the production of the Hong kong Sevens.

    In the mid 1990's I had my first taste of cricket production with international tours in Kenya, Zimbabwe and South Africa. I went onto produce and manage a large volume of cricket tours within these countries and went onto be Broadcast Manager to the 1999 ICC Cricket World Cup.

    In 2000 I took up a more commercial role to develop international business and production and was successful in supporting the company in a number of commercial tenders. In 2002, with less than a year to go before the event commenced, I successfully won a Newscorp tender for the Host Broadcast production of the ICC Cricket World Cup 2003. This required production of over 54 matches in 3 countries, covering 17 venues and involved 7 dedicated OB units with 5 dedicated production and executive production teams. The success of the production of this event was commendable considering the limitations of the timeframes, challenges from a number of venues, the political situation within Zimbabwe and strong demands from broadcasters.

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