Vanya Kumar

To use any analytical tool or model, it's best to list down multiple factors that can influence sales of products. Here are some factors that can affect sales 1. Seasonality 2. New industry trend 3. Marketing spends 4. Demographics You can use analytical models to find correlation of these variables on sales. You tailor your business strategies and demand based on these.

Use GA to classify traffic or revenue sources to following 3 categories 1. Organic 2. CRM 3. Referrals 4. Paid Analyse traffic, CVR, Revenue and AoV of these channels and create a targeted funnel strategy to efficiently achieve business goals. Once your campaigns are up and running, you can go deeper into sources of traffic and optimise campaigns

Rather than relying on industry benchmarks, it's best to rely on ads dashboard quality metrics as they give a better clarity on your metrics performance. Try to improve these metrics MoM to improve your ads and results. Check redundant targeting to improve your metrics. Also, evaluate if your metrics are aligning with your business goals and restrains.

Set a goal and KPI for your brand and then set a goal and KPI for each channel. This will help you strategise, budget, track and optimise performance of every marketing channel and campaign. Eg: Brand goal - Increase sales by 30% KPIs : Orders, ROAS, CPA, AOV, CVR Channel goals Meta Goal : New customers KPIs : Reach, CTR, CPC, CVR ,ROAS Email : Repeat customers KPIs : Open rates, CTR, CVR, AOV Tiktok : New visitors KPIs : Reach, CTR, %age add to cart, time spent on website

I always recommend to create quarterly dashboards with MoM sales data handy to forecast demand efficiently. This gives you a better view of slow moving products, high selling products and seasonality changes. It's also a good practice to track the pricing changes to understand demand elasticity based on pricing and then leverage that to set the right pricing and forecast demand. This is very important if you have MoQ and supply constraints.

Year old historical data helps you understand the customers' intent to buy; however there are multiple factors you should consider when planning inventory to create the right product mix, pricing and marketing strategies. Incorrect demand planning will lead multiple costs in terms of sales loss, warehouse cost and supply costs to name a few. Here are some factors you should consider while doing a historical analysis. 1. Competition : No. of key competitors. What is their pricing and market share? 2. New products : Top selling products in the last 6 months. What products are seasonal? 3. Customer behaviour : What dates are they most likely to buy? Based on these you can forecast sales, create a marketing strategy and finally plan demand.