“The go-to-marketing-guy. Brilliant marketeer. Cards Marketing in HDFC was synonymous to Yasir. Saw some amazing campaigns coming out from his unit. Although, never worked with Yasir directly on any project, would have loved to - to see some him live in action on a first hand basis. Best wishes for all your future good work!!!”
About
An inspiring, influential and multiple award winning Marketing leader skilled at driving…
Experience
Education
Licenses & Certifications
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Business Writing and Effective Presentations
rogenSi, USA
Issued -
Facebook in Media Planning
Maxential, Singapore
Issued -
Innovation in Financial Services Marketing
Mastercard, Singapore
Issued -
Building Competitive Advantage
Federation of Indian Chambers of Commerce & Industry, India
Issued -
Creative Brief Writing
Lowe, India
Issued -
Facebook for Financial Services
Facebook, India
Issued -
Consumer Insight Generation
Brand Learning, UK
Issued -
YouTube and Marketing
Google, India
Issued -
The Digital Marketer
Internet and Mobile Association of India, India
Issued -
Merchandising in Retail Banking
KBank Thailand and Havas Thailand
Issued -
Creative Brief Writing
Havas, India
Issued -
Creative Blockbusting
HDFC Bank, India
Issued
Volunteer Experience
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Steering Committee Member
Thames Ward Community Project
- Present 5 years 7 months
Economic Empowerment
Part of the Steering Group at Thames Ward Community Project (TWCP), an independent and resident led charity funded by The National Lottery Community Fund and Trust for London and supported by the local MP and the Riverside School, and working for the people of Barking Riverside, Scrattons Farm and Thames View, London.
Helping TWCP achieve its objectives of a stronger, cohesive, healthier, confident and skilled community, creating cleaner and attractive environment and developing a…Part of the Steering Group at Thames Ward Community Project (TWCP), an independent and resident led charity funded by The National Lottery Community Fund and Trust for London and supported by the local MP and the Riverside School, and working for the people of Barking Riverside, Scrattons Farm and Thames View, London.
Helping TWCP achieve its objectives of a stronger, cohesive, healthier, confident and skilled community, creating cleaner and attractive environment and developing a resident-led Community Development Trust.
As part of efforts to tackle the COVID-19 pandemic, provided strategic planning inputs in the design and mapping of various assets and feedback to improve the interactivity and effectiveness of a specially designed website in collaboration with the British Red Cross. -
Community Volunteer
Barking Reach Residents Association,UK
- Present 5 years 3 months
Civil Rights and Social Action
Led a diverse and highly skilled team of community volunteers consisting of fire survivors from 72 flats in the planning and coordination of various strategic and operational details with an aim to secure the rehabilitation and compensation for the fire survivors.
Mobilised and engaged key stakeholders like Mayor of London, MPs, Councillors, BBC, ITV, Developers, Estate Management Companies, Insurers, Cost Adjudicators and local media organisations.
Ensured grievances reached the…Led a diverse and highly skilled team of community volunteers consisting of fire survivors from 72 flats in the planning and coordination of various strategic and operational details with an aim to secure the rehabilitation and compensation for the fire survivors.
Mobilised and engaged key stakeholders like Mayor of London, MPs, Councillors, BBC, ITV, Developers, Estate Management Companies, Insurers, Cost Adjudicators and local media organisations.
Ensured grievances reached the right people across departments so that early rehabilitation and proper remuneration for affected families would happen at the earliest.
Acted as an interface between the affected residents and various organisations and gave interviews, enabled meetings and resident sessions and ensured residents’ dietary, cultural and religious preferences are respected and taken care of. -
Volunteer
Mercy Corps
- Present 10 years
Disaster and Humanitarian Relief
Mobilised £40,000 as part of corporate funds mobilisation campaign across Asia Pacific for flood victims in Kashmir, India.
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Volunteer
Child Nurture and Relief
- Present 10 years
Disaster and Humanitarian Relief
Key member of the Water & Sanitation for Health (WASH) team.
Played an active role in strategic planning, funds mobilisation across countries, enabling important meetings and coordination of relief material and operational activities.
Secured £5,200 worth of funds from private donors for flood victims in Kashmir, India. -
Volunteer
Goonj
- Present 10 years
Disaster and Humanitarian Relief
Planned and coordinated various activities for the distribution and delivery of clothes and other essential items for flood victims in Kashmir, India.
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Partner
CRY - Child Rights and You
- 2 years 1 month
Children
Played an active role in the strategic planning, campaign conception and execution and monthly funds mobilisation and distribution.
Mobilised more than £16,000 for orphans and children in need in Mumbai, India. -
Volunteer
HelpAge India
- less than a year
Social Services
My first volunteering experience started with the local HelpAge office in my hometown, Jammu, India.
Helped mobilise funds for the elderly.
Honors & Awards
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Fellow
The Chartered Institute of Marketing, UK
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Asia Pacific Marketing Effectiveness Award
Effie Awards, Singapore
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Asia's Leader in Customer Engagement
Financial Insights Innovation Awards, Singapore
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Gold in Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment
OOH Advertising, India
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Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising
Web Marketing Association, India
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Featured in Brand Equity, India’s top Marketing publication
The Economic Times, India
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Accelerated Leadership Program
HDFC Bank, India
Languages
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English
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Hindi
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Urdu
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Punjabi
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Kashmiri
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Recommendations received
29 people have recommended Yasir
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