Zafeirenia Brokalaki
Lecturer in Marketing and Communications
United Kingdom
2K followers
500+ connections
About
I am an academic, researcher and marketing professional based as Lecturer in Marketing and Communication at Queen Mary University of London, School of Business. I also teach Marketing at the University of Cambridge, Institute of Continuing Education. In the past, I held positions at King’s College London and the University of Leicester in the UK, the University of Arkansas in the USA, and the University of Peloponnese in Greece.
I have been involved in a range of funded research projects supported by several grants from universities, public institutions and cultural organisations, such as Victoria and Albert Museum, CreativeWorks London, UCL, King’s Cultural Institute, Tima Foundation etc. In addition, I have served as a researcher, as a marketing and business development consultant, and as a fundraiser for numerous cultural and not-for-profit organisations, social enterprises, charities and creative SMEs in the UK, Greece and Cyprus, including Dance Umbrella, Opera Holland Park, East London Dance, Royal Ballet of Birmingham, London School of Business and Finance, King’s College London, Emergency Exit Arts, Associated Studios, artFix London, Sinthesis Company, Athens Fringe Network, International Athens Film Festival amongst others.
I hold a Ph.D. in Culture, Media and Creative Industries from King's College London, a PGCert in Philosophy (Hons) from the University of Cambridge, an M.A. in Cultural Policy and Management from Warwick University, an M.A. in Communication from the American College of Greece, a B.Sc. in Marketing and Communication from Athens University of Economics and Business, and a B.A. in Dance, Choreography and Dance Education from the Higher Professional Dance Academy of Greece (D. Gregoriadou).
I am also Fellow at the Royal Society of Arts (RSA) and Higher Education Academy (HEA) and act as the Co-Editor for the Journal of Arts and the Market.
Activity
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🚀 Excited to share that I was one of 30 students selected for the prestigious Marketing Consultancy Dissertation Project at Queen Mary University of…
🚀 Excited to share that I was one of 30 students selected for the prestigious Marketing Consultancy Dissertation Project at Queen Mary University of…
Liked by Zafeirenia Brokalaki
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Back in March, just before International Women’s Day, I had the incredible opportunity to collaborate with my friend Whitney Nasanga for her…
Back in March, just before International Women’s Day, I had the incredible opportunity to collaborate with my friend Whitney Nasanga for her…
Liked by Zafeirenia Brokalaki
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From Stoic Philosophy to Hadrian’s Wall, and from Pilates to Folk Singing. If you’re looking for an edifying break in the Lake District, then Higham…
From Stoic Philosophy to Hadrian’s Wall, and from Pilates to Folk Singing. If you’re looking for an edifying break in the Lake District, then Higham…
Liked by Zafeirenia Brokalaki
Experience
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Lecturer in Marketing & Communications | Programme Director MSc Marketing in the Creative Industries
Queen Mary University of London
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King's College London
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Visiting Marketing Professor & Researcher
University of Arkansas - Sam M. Walton College of Business
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Marketing and Business Development Manager
Sinthesis Co Ltd
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Marketing and Fundraising Consultant
Associated Studios London
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Marketing and Fundraising Researcher
Emergency Exit Arts
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Marketing and Fundraising Consultant/ Project and Production Consultant
Freelance Activity
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PR Assistant
OAKES PR
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Education
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Kings College London
Doctor of Philosophy (PhD) Culture, Media & Creative Industries PhD, MPhil
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Participatory Art, Aesthetics & Consumption
Consumer’s Identity & Self-Concept
Experiential & Symbolic Consumption
Consumer Co-creation & Collaborative Consumption
Brand Management and Semiotics
Cultural Marketing & Fundraising for the Creative Industry
Consumer Vulnerability
Critical Marketing, Social Marketing & Social Entrepreneurship
Transformative Consumer Research (TCR) -
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Higher Professional School of Dance
Bachelor's degree Dance, Dance Instruction, Choreography Excellent
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Classical Ballet
Contemporary Dance
Modern/ PostModern Dance
Jazz/ Modern Theatre Dance
Performing Arts History
Music
Anatomy
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Unified Lyceum of Loutraki
National Bacalaureat Excellent, 19.2/20
Honors & Awards
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Visiting Scholar
Walton College of Business
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Research Award: Dance Enterprise Hub
King's Cultural Institute
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Best Social Enterprise (Business Plan)
London Entrepreneurs’ Challenge - UCL
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Researcher in Residence
CreativeWorks London
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Best Business Idea (Europe)
TiE International Business Competition
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Best Business Idea- Business Plan - Finalist
Lions Den Business Competition - King's College London
Languages
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English
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German
Professional working proficiency
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Greek
Native or bilingual proficiency
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French
Elementary proficiency
More activity by Zafeirenia
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Reflecting on my second semester of the MSc International Marketing at Queen Mary University of London 🎓 After navigating the first semester, I…
Reflecting on my second semester of the MSc International Marketing at Queen Mary University of London 🎓 After navigating the first semester, I…
Liked by Zafeirenia Brokalaki
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If you’re interested in what we know about past-themed consumption and marketing, look no further :) Dr. Christian Dam, Dr. Katja H. Brunk and yours…
If you’re interested in what we know about past-themed consumption and marketing, look no further :) Dr. Christian Dam, Dr. Katja H. Brunk and yours…
Liked by Zafeirenia Brokalaki
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I would like to share with you a new chapter in my professional life that means a lot to me. I was always always envisioning the creation of an…
I would like to share with you a new chapter in my professional life that means a lot to me. I was always always envisioning the creation of an…
Liked by Zafeirenia Brokalaki
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Reflecting on my first semester of the MSc International Marketing at Queen Mary University of London , I’m grateful for the growth and experiences…
Reflecting on my first semester of the MSc International Marketing at Queen Mary University of London , I’m grateful for the growth and experiences…
Liked by Zafeirenia Brokalaki
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Absolutely brilliant role now recruiting Queen Mary University of London 👇🏻
Absolutely brilliant role now recruiting Queen Mary University of London 👇🏻
Liked by Zafeirenia Brokalaki
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Dear LinkedIn friends, Happy August! Creativity is the one of the most important skills that we all need to further cultivate in the AI and fourth…
Dear LinkedIn friends, Happy August! Creativity is the one of the most important skills that we all need to further cultivate in the AI and fourth…
Liked by Zafeirenia Brokalaki
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There's a cracking stream of content that has just been uploaded to the JMM website. Basically, there's something for everyone this week…
There's a cracking stream of content that has just been uploaded to the JMM website. Basically, there's something for everyone this week…
Liked by Zafeirenia Brokalaki
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🌎 Join us in Latin America this summer! I am happy to share that me and my colleague Elizabeth Langer will be traveling to São Paulo, Santiago…
🌎 Join us in Latin America this summer! I am happy to share that me and my colleague Elizabeth Langer will be traveling to São Paulo, Santiago…
Liked by Zafeirenia Brokalaki
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Follow up: the Cambridge Arts Roundup podcast is now accessible where all good podcasts can be found. Including here: https://lnkd.in/eZAND9Ck
Follow up: the Cambridge Arts Roundup podcast is now accessible where all good podcasts can be found. Including here: https://lnkd.in/eZAND9Ck
Liked by Zafeirenia Brokalaki
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