Sales and Marketing Executive

To support the eAA as we continue to grow, we are seeking a dynamic and ‘tech-savvy’ Sales and Marketing Executive to join our small, remote team. This role will be pivotal in driving our mission to promote the use and benefits of e-assessment. The ideal candidate will be responsible for recruiting and supporting sponsors, increasing membership, and collaborating with partners. Additionally, the role includes supporting the delivery of both live and virtual events.

About the e-Assessment Association

The e-Assessment Association (eAA) is a not-for-profit membership organisation based in 

the UK for consumers of, producers of and those with an interest in e-Assessment. We have 

been dedicated to furthering technology enhanced assessment adoption since 2008. The e-Assessment Association has three major goals:

• To provide professional support and facilitate debate and discussion for people involved in this field of expertise;
• To create and communicate the positive contributions that technology makes to all forms of assessment; 
• To develop statements of good practice for suppliers and consumers of e-Assessment technologies.

Key responsibilities

Sponsorship and Partnership Management:

• Maintain and nurture relationships with existing Association Sponsors to ensure 

continued support and satisfaction.

• Identify and engage potential sponsors for Association Sponsorship and for various 

events and initiatives throughout the year, including our International e-Assessment 

Conference and Awards.

• Develop and implement strategies to attract new partners and collaborators within 

the e-assessment and education technology sectors.

Membership Growth and Support:

• Working closely with our existing team, develop and execute marketing campaigns to 

increase membership and engagement within the eAA.

• Provide exceptional support to members, addressing inquiries, and ensuring a 

positive member experience.

• Analyse membership data to identify trends and opportunities for growth.

Event Management:

• Support the Operations Manager in the planning, coordination, and promotion of live 

and virtual events, including webinars, conferences, and workshops.

• Collaborate with both employed and voluntary team members to ensure seamless 

execution and maximum participation at eAA events. 

• Support in the development of marketing materials and campaigns to drive 

attendance and engagement at events.

Marketing and Communications:

• Support in creating and implementing comprehensive marketing plans to promote the 

association’s activities, initiatives, and events.

• Support in managing day-to-day marketing activity, including social media, email 

marketing, and website content.

• Produce engaging content for various channels to highlight the benefits of e assessment and the Association’s work.

Collaboration and Teamwork:

• Work closely with internal teams, volunteers, and external partners to align marketing 

efforts with organisational goals.

• Collaborate with industry experts and thought leaders to enhance the Association's 

visibility and credibility.

• Participate in strategic planning to identify opportunities for growth and improvement.

General support:

• Support the wider team with day-to-day general tasks including (but not limited to): 

o Working with the finance team for invoicing and reporting.

o Board support (minute taking, Board communications etc.).

o Member and sponsor database maintenance.

o Other appropriate tasks as delegated by the Operations Manager.

Please note, there will be the occasional requirement (c. 6 times per year) to travel in the UK for events and team meetings. These instances will include overnight stays. There may 

be future requirement for some international travel.

Qualifications

Essential:

• Undergraduate degree in Marketing, Business, Communications, or a related field (or 

equivalent experience). 

• Proven experience in sales (outbound/lead generation) and marketing.

• Strong understanding of digital marketing strategies and tools.

• Exceptional communication, presentation and interpersonal skills.

• Ability to manage multiple projects and deadlines simultaneously.

• Experience in event planning and coordination.

• Tech-savvy with proficiency in using CRM systems, marketing automation tools, and 

social media platforms.

Desirable:

• Sales and marketing experience within a not-for-profit or education technology 

environment.

• Passion for education and technology, with a commitment to promoting the use of e assessment.

Benefits

• Opportunity to work with a dedicated, friendly team, passionate about advancing e assessment.

• Flexible working arrangements, including remote working (and possible opportunity 

to work on a part-time basis). 

• Professional development and training opportunities.

• Competitive salary and benefits package.