Beano Brain

How can brands crack the code of cool? Tune into the latest episode of the Yeah, That’s Probably an Ad podcast with Rebecca Stewart as she sits down with Helenor Gilmour, Director of Strategy at Beano Brain, to discuss the future of marketing to Gen Alpha. Top takeaways from the ep: - Gen Alpha is shaping up to be the most diverse and digitally savvy generation, with unique behaviors that brands need to understand. - Traditional marketing approaches won’t work with Gen Alpha; brands need to embrace interactive and gamified experiences. - The rise of ‘Kidfluencers’ and the impact of early exposure to digital media on brand loyalty. Listen now to gain insights into marketing to the youngest generation:  🎧 Apple Podcasts: https://bit.ly/3YQiVCt 🎧 Spotify: https://bit.ly/4fJJPSJ

"Millennial families are like an SME...and everyone is a board member, everyone has a say". Helenor Gilmour speaks to ADWEEK with Yeah, That's Probably an Ad, about Millennial families and what brands are winning with Gen Alpha and why? Specifically from our Coolest Brands research. https://lnkd.in/eeR2JJs6

Coolest Brands 2024 is here! Today we reveal the top 100 Coolest Brands for kids and teens. Our year-long study of more than 55,000 kids in the UK and US reveals who has topped the cool list for kids and teens 7-16 and who this year has climbed the list - and who has fallen.. Download the mini reports for the UK & US to see the full list and to find out who has taken the top spot. UK: https://lnkd.in/eTCYkWyg US: https://lnkd.in/eysSvwzr

In a year dominated by various “aesthetic trends” it’s no surprise that vacation season brings its own unique look. Whether deep in vacation mode or still revelling in their new-found freedom, kids are itching to embrace the holiday vibes, and we asked our panel of kids and teens from our Trendspotters what that means to them. https://lnkd.in/g2MKPP-K #GenAlpha #Summer #Insights

Do you want to know what brands are resonating with kids and teens in 2024? We have you covered. Coolest Brands 2024 is coming soon.. Want to be the first to know? Sign up to our newsletter, link in the comments below ⬇️ #kidsinsight #beanobrain #GenAlpha #GenA

What's it like being a Beano Brain Trendspotter? At Beano Brain our Trendspotters are fundamental to everything we do. We see kids and teens through many milestones throughout their time with us. Last week, Freddie - who is about to leave our teen panel - joined us for some work experience, and we asked him to write an honest article about what life was like as a Trendspotter for Beano Brain, this is what he had to say... https://lnkd.in/ekh6ANhR

The forecast that women’s elite sports will be worth $128 billion globally in 2024, means a long-overdue change is underway. Pete Maginn shares his thoughts with Sports Business Journal on what changes are needed from brands to resonate with Gen Alpha as the sporting season kicks off. https://lnkd.in/egYhDpCf

It's time for brands to step up to meet the needs of kids today. Helenor Gilmour speaks to WARC and shares her analysis on Millennial parents looking beyond digital and the importance of offline. https://lnkd.in/e54_WV_A

A huge 85% of parents want their child to have the opportunity to spend time outdoors. But where are the safe spaces for kids to explore? Helenor Gilmour deep-dives into the challenges Millennial parents face, how Gen Alpha fit into the family dynamics, and how this affects brands looking to earn trusted status – and longevity – within the lives of families and young people. https://lnkd.in/eF23NQRx

Soft play and jungle gyms are thing of the past. When it comes to play. the expectation is shifting towards everyone’s needs being met when sharing experiences. We’re calling this move, “Parallel Me Time”. Read more below as we unpack what it means for brands. https://lnkd.in/eCS5bvaT