As a generation with power – both from their own pocket and from their influence over family spending – these future consumers are important. Beano Brain's Helenor Gilmour speaks to The Grocer on the simple hygiene factors brands must consider to appeal to Gen Alpha in 2024. https://lnkd.in/eeyfbBJY
Beano Brain
Research Services
Fleet Street, England 436 followers
The insights agency born from Beano Studios. We help companies with our unparalleled knowledge of kids and families.
About us
Born from decades of engaging kids, we now help companies build their own connections with families using our unparalleled knowledge of Gen Alpha, Gen Z and their Millennial parents. Our proprietary kids insight services pair millions of data points with rich, bespoke insights to tell an empathetic, insightful and often untold global view of kids, teens and their families. Whether you’re a growing start-up or an international household name, use our brain to solve live business problems and to anticipate the future.
- Website
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https://www.beanobrain.com/
External link for Beano Brain
- Industry
- Research Services
- Company size
- 11-50 employees
- Headquarters
- Fleet Street, England
- Founded
- 2019
- Specialties
- insights, gen alpha, gen z, millennialparents, omnibus, qualitative research, quantitative research, and consultancy
Updates
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Gen Alpha are shopping smart. Helenor Gilmour, speaks to Business Insider about how kids are emotionally intelligent about where, when, and how to treat themselves, despite the launch of more marketplaces. https://lnkd.in/efH9TTsX
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Beano Brain reposted this
Reading is a superpower! For children to read more, they need to be in charge. We asked children to tell us when reading is best for them and this is what they told us. With just week to go until we announce 2025’s £1/€1.50 books, thank you to the 360 children who helped choose the books they most wanted to #ReadYourWay. Watch this space as we reveal next year’s new £1/€1.50 titles on Tuesday! Read our Impact Report 2024: https://bit.ly/3APkZRl Beano Brain
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Connection and self expression will get your brand noticed by Gen Alpha. But that’s not all. Download the mini-reports of our Coolest Brands report to find out more #GenAlpha #CoolestBrands2024 #GenAlphaInsights
Why do Nike, Skittles, and Spotify continue to be big hitters with US kids? Nike, Skittles, and Spotify continue to capture the attention and loyalty of Gen Alpha, as all three rank in the top 25 Coolest Brands in the lives of kids across the US 😎 👟 Nike leapfrogged into spot #4, from #17 in 2023, reinforcing its status as the ultimate sportswear and lifestyle brand. From sponsorships with global icons like Cristiano Ronaldo, to innovative offerings like the Nike SNKRS app, Nike has transformed into more than just a brand—it’s a cultural phenomenon and uniform for Gen Alpha. 🌈 Skittles has also climbed the ranks, moving to #15 from #20. The iconic “Taste the Rainbow” campaign continues to bring fun and creativity into Gen Alpha’s lives. As one of the most notable brand supporters of Pride, Skittles resonates deeply with this inclusive generation. YouTube and TikTok have also helped Gen Alpha discover new ways to enjoy Skittles – anyone up for freeze-drying your Skittles before enjoying them with friends? 🎶 Spotify also made significant strides, jumping to #21 from #33 in 2023. The streaming giant empowers Gen Alpha to explore a limitless music library, helping them shape their identity. The ‘Spotify Blend’ feature also encourages connection through shared playlists, making Spotify a hub for self-expression and community. Beyond being deemed cool by Gen Alpha, these brands continue to help them express themselves and connect with the world around them! ❤️ There's plenty more to come with the IRL Coolest Brands event in London in Sept and a US Coolest Brands webinar in October so get in contact - [email protected] Download the mini reports for the UK & US to see the full list and to find out who has taken the top spot. UK: https://lnkd.in/eTCYkWyg US: https://lnkd.in/eysSvwzr
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Beano Brain reposted this
How can brands crack the code of cool? Tune into the latest episode of the Yeah, That’s Probably an Ad podcast with Rebecca Stewart as she sits down with Helenor Gilmour, Director of Strategy at Beano Brain, to discuss the future of marketing to Gen Alpha. Top takeaways from the ep: - Gen Alpha is shaping up to be the most diverse and digitally savvy generation, with unique behaviors that brands need to understand. - Traditional marketing approaches won’t work with Gen Alpha; brands need to embrace interactive and gamified experiences. - The rise of ‘Kidfluencers’ and the impact of early exposure to digital media on brand loyalty. Listen now to gain insights into marketing to the youngest generation: 🎧 Apple Podcasts: https://bit.ly/3YQiVCt 🎧 Spotify: https://bit.ly/4fJJPSJ
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"Millennial families are like an SME...and everyone is a board member, everyone has a say". Helenor Gilmour speaks to ADWEEK with Yeah, That's Probably an Ad, about Millennial families and what brands are winning with Gen Alpha and why? Specifically from our Coolest Brands research. https://lnkd.in/eeR2JJs6
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Coolest Brands 2024 is here! Today we reveal the top 100 Coolest Brands for kids and teens. Our year-long study of more than 55,000 kids in the UK and US reveals who has topped the cool list for kids and teens 7-16 and who this year has climbed the list - and who has fallen.. Download the mini reports for the UK & US to see the full list and to find out who has taken the top spot. UK: https://lnkd.in/eTCYkWyg US: https://lnkd.in/eysSvwzr
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In a year dominated by various “aesthetic trends” it’s no surprise that vacation season brings its own unique look. Whether deep in vacation mode or still revelling in their new-found freedom, kids are itching to embrace the holiday vibes, and we asked our panel of kids and teens from our Trendspotters what that means to them. https://lnkd.in/g2MKPP-K #GenAlpha #Summer #Insights
The Summer Aesthetic
insights.beanobrain.com
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Do you want to know what brands are resonating with kids and teens in 2024? We have you covered. Coolest Brands 2024 is coming soon.. Want to be the first to know? Sign up to our newsletter, link in the comments below ⬇️ #kidsinsight #beanobrain #GenAlpha #GenA
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What's it like being a Beano Brain Trendspotter? At Beano Brain our Trendspotters are fundamental to everything we do. We see kids and teens through many milestones throughout their time with us. Last week, Freddie - who is about to leave our teen panel - joined us for some work experience, and we asked him to write an honest article about what life was like as a Trendspotter for Beano Brain, this is what he had to say... https://lnkd.in/ekh6ANhR
What it's like being a Beano Brain Trendspotter
insights.beanobrain.com