Dragon Eye

🎤 Online Concert in China – Phenomenal Success of Dao Lang and Solid Proof of Virtual Concerts🚀   📊 Record-Breaking Numbers: 3 hours, 52 Million Viewers, 600 Million Likes - Dao Lang Shatters Video Account Live Streaming Records! 🏆   On August 30th, 2024, Dao Lang, a Chinese male pop singer’s online concert became a viral sensation, drawing over 52 million viewers and receiving a staggering 600 million likes within just 3 hours! This ground-breaking event, streamed on Tencent’s Video Account, even topped previous records held by Jay Chou.   The concert featured 30 different instruments🎻🎺 and over 30 musicians, with Dao Lang and his team dedicating an entire month to meticulous preparation 🎼.   💡 How was This Success Achieved? 1. Massive Audience Engagement: With millions of viewers and billions of likes 👍, Dao Lang’s concert proved the immense demand for high-quality, accessible virtual performances. 2. Innovative Brand Sponsorship: Partnering with Xi Jiu Zhi Jiao Wine🍶, the concert included interactive features such as giveaways 🎁 and live product promotions, converting viewers into potential customers. The concurrent livestream from the sponsor saw over 390,000 viewers, illustrating the effectiveness of combining entertainment and commerce. 💰 3. Unmatched Viewer Experience: Fans were able to send virtual gifts 🎁 and participate in real-time, making the event highly interactive and engaging.   Dao Lang is not the first person performing virtually. This success echoes a growing trend in virtual performances 🎶. Recent data from ‘China's 2024 Concert Report’ shows explosive growth in both online and offline concerts: 874 concerts with 3,000+ attendees in the first half of 2024—an increase of 331% from 2023! 🔥   A total of 1,192 million concertgoers, generating a staggering ¥10.14 billion in revenue. 💵   The success shows opportunities to meet ever-increasing demand for accessible, large-scale entertainment experiences, making virtual concerts a viable and profitable trend moving forward.

Navigating PR Crises: Lessons from the Evergreen Laurel Hotel The recent controversy surrounding the Evergreen Laurel Hotel in Paris serves as a stark reminder of the importance of cultural and political sensitivity, and effective reputation management for foreign brands operating in China.   🔍 The Issue: On August 13, 2024, a Chinese influencer sparked outrage by accusing the Taiwanese-owned hotel of refusing to display the Chinese flag during the 2024 Olympics in their Paris branch.   📉 The Consequences: This quickly went viral on Chinese social media, leading to widespread calls for a boycott of the hotel chain. Major Chinese platforms like C-trip and Meituan promptly removed the hotel from their listings, demonstrating the swift consequences of perceived cultural disrespect. Evergreen Laurel Hotel responded within a week, uploading a short public apology, acknowledging their oversight, and committing to better staff training to prevent future missteps. 📍The Result: Although the Evergreen Laurel Hotel in Shanghai posted an apology on their website, acknowledging the mishandling of the situation and promising to prevent future occurrences, this statement was only found on the Shanghai site. Other locations, including Paris, no PR actions were taken. While Chinese booking platforms have reinstated most Evergreen Laurel Hotels, the Paris branch remains unavailable. Read our full analysis here: https://lnkd.in/e7ZkX2aB #PRStrategy #GlobalBranding #ChinaMarket #CrisisManagement #CulturalSensitivity #EvergreenIncident

Navigating PR Crises: Lessons from the Evergreen Laurel Hotel The recent controversy surrounding the Evergreen Laurel Hotel in Paris serves as a stark reminder of the importance of cultural and political sensitivity, and effective reputation management for foreign brands operating in China.   🔍 The Issue: On August 13, 2024, a Chinese influencer sparked outrage by accusing the Taiwanese-owned hotel of refusing to display the Chinese flag during the 2024 Olympics in their Paris branch.   📉 The Consequences: This quickly went viral on Chinese social media, leading to widespread calls for a boycott of the hotel chain. Major Chinese platforms like C-trip and Meituan promptly removed the hotel from their listings, demonstrating the swift consequences of perceived cultural disrespect. Evergreen Laurel Hotel responded within a week, uploading a short public apology, acknowledging their oversight, and committing to better staff training to prevent future missteps. 📍The Result: Although the Evergreen Laurel Hotel in Shanghai posted an apology on their website, acknowledging the mishandling of the situation and promising to prevent future occurrences, this statement was only found on the Shanghai site. Other locations, including Paris, no PR actions were taken. While Chinese booking platforms have reinstated most Evergreen Laurel Hotels, the Paris branch remains unavailable. Read our full analysis here: https://lnkd.in/e7ZkX2aB #PRStrategy #GlobalBranding #ChinaMarket #CrisisManagement #CulturalSensitivity #EvergreenIncident

🚀 The Olympic Games: A Golden Opportunity for China’s Global Influence 🌟   The Olympic Games aren’t just about medals—they’re a global stage where nations flex their strength and tell their stories. For China, the Olympics are a prime opportunity to enhance its international image, boost soft power, and engage with a massive global audience in a unique, non-political way. From opening of Paris Olympics 2024 to the closing finale on Sunday, it has triggered 65.1 million posts on Chinese social media platform, and in total of 5.37 trillion traffic! Let’s dive into why the Olympics are a crucial marketing opportunity for China: https://lnkd.in/et4T2HHS #Olympics #ChinaSoftPower #ViralMoments #GlobalInfluence #ChinaStories #SportsDiplomacy

🚀 Monitoring the Buzz: Goodwood Festival of Speed in China 🚀 👀 Dragon Eye, our powerful Chinese social monitoring tool, helps Goodwood FOS track the buzz across the entire Chinese internet. 🔥📈 In just 5 days, we've seen outstanding results with 71,000+ content pieces produced and 49,200,000,000 impressive data exposure, showcasing Goodwood's immense popularity in China. 🏎️🏁 As Goodwood continues to engage with the Chinese market, our tool provides invaluable insights into campaign performance and promotional effectiveness. We are proud to support Goodwood with our cutting-edge technology, helping them navigate and succeed in the dynamic Chinese market.

🚀 Monitoring the Buzz: Goodwood Festival of Speed in China 🚀 👀 Dragon Eye, our powerful Chinese social monitoring tool, helps Goodwood FOS track the buzz across the entire Chinese internet. 🔥📈 In just 5 days, we've seen outstanding results with 71,000+ content pieces produced and 49,200,000,000 impressive data exposure, showcasing Goodwood's immense popularity in China. 🏎️🏁 As Goodwood continues to engage with the Chinese market, our tool provides invaluable insights into campaign performance and promotional effectiveness. We are proud to support Goodwood with our cutting-edge technology, helping them navigate and succeed in the dynamic Chinese market.

🚀 Discover China's Gaokao: the pivotal national college entrance exam that shapes futures nationwide. Covering subjects like Chinese, Math, and optional sciences or humanities, Gaokao results determine university admissions, influencing career paths and societal status. In 2024, 13.42 million students are taking the Gaokao, but with approximately 4.5 million undergraduate seats available, only about one-third of the applicants will secure a spot in a bachelor's program. The importance of the college entrance examination in China cannot be overstated, and it has far-reaching significance for students and society as a whole. It's a symbol of academic achievement and family pride, reflecting China's commitment to educational equity and fair opportunity. 🎓🌟 The intense competition of Gaokao drives many students and families to seek overseas education opportunities, influencing the study abroad market significantly. With the pursuit of higher education quality, international exposure, and better career prospects, more students are opting for foreign universities as an alternative pathway to success. #Gaokao #ChinaHigherEducation #StudyAbroad #InternationalEducation

Black Myth: Wukong, an upcoming action RPG by Game Science, has caught global players’ attention. 🌍 Based on the classic "Journey to the West," this highly anticipated game is set to release on August 20, 2024🎮 Recently the game faced criticism from Sweet Baby Inc for lacking DEI (Diversity, Equity, and Inclusion) and a hefty $7 million consultation fee demand, sparking debate among players. Surprisingly, this controversy has significantly boosted the game's popularity! 🌊 Wukong devs reject $7 million 'extortion' from DEI consultants，which resulted in a massive surge in the game's follower count and pre-order！ Unexpectedly went viral 🐒 #BlackMythWukong #GameScience #GamingNews #DEI #JourneyToTheWest #PS5 #XboxSeriesX #WindowsGaming🐵

📊 Over the past 24 hours, our monitoring system detected 2,266 discussions on the Chinese internet about QS 2025. Breakdown: 1,387 on Apps (61.21%), 512 on video platforms (22.59%), 209 on Weibo (9.22%), 114 on WeChat (5.03%), 30 on forums (1.32%), and 14 on websites (0.62%). Apps lead with 1,387 posts, representing 61.21% of the total. These discussions generated 8,749 shares, 5,906 comments, 18,398 likes, and 699,220 reads. The main coverage is on platforms like Xiaohongshu, Douyin, Sina Weibo, WeChat, and Toutiao. The focus is on the number of Chinese universities in the rankings, university rankings by country, and study abroad considerations. Additionally, in China’s job market, a university’s QS ranking is a key factor for employers when hiring graduates. The higher the QS ranking of a graduate's university, the easier it is to secure employment. This underscores the significant impact of QS rankings in China's internet discussions and the study abroad market. #QS2025 #UniversityRankings #StudyAbroad #China #Education #HigherEducation #StudentChoice #GlobalEducation #Employment #JobMarket

📊 From 2021 to 2023, the landscape of crisis communication platforms in China has evolved significantly. Despite a slight decline in 2023, Weibo remains the primary source for corporate crises. Notably, Hupu emerged as a new origin for corporate crises in 2023. Meanwhile, Douyin and Xiaohongshu have seen rapid growth, becoming crucial hubs for corporate crises and online public opinion. These shifts highlight the dynamic nature of China's internet public opinion landscape. #ChinaMarket #CrisisManagement #SocialMedia #Weibo #Hupu #Douyin #Xiaohongshu #PublicOpinion