Extra sauces and some unscripted content, please.
Chick-fil-A — yes, that Chick-fil-A — is looking to launch a streaming platform. The fast food chain has been working with Hollywood production companies and studios to create family-friendly, mostly unscripted original shows. The chicken house is also in talks to license and acquire content, according to a source that’s pitched a project.
One of such programs is a game show from Glassman Media (NBC’s “The Wall”) and Sugar23 (Netflix’s “13 Reasons Why”), which has been given a 10-episode order.
The budgets for unscripted are around $400,000 per half-hour, sources indicate. Chick-Fil-A is also considering scripted projects as well as animation. “Top Gear” and “The X Factor” alum Brian Gibson is leading the charge on programming.
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While Chick-fil-A is, of course, known for its fried chicken sandwiches and waffle fries, the company is looking to break into the reality TV business, which has shrunk in the past few years. It previously produced a series of short animated films for its site, “Stories of Evergreen Hills,” and launched Pennycake, its own brand of children’s games and puzzles.
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It’s not the first non-entertainment company to enlist in the streaming wars, as brands like Lyft and Airbnb have previously staked a claim in the space. Bob the Drag Queen hosted the game show “Lucky Lyft” for the rideshare service, while MTV aired the Airbnb-produced “Gay Chorus Deep South.”
According to QSR, Chick-fil-A’s 3,000-plus restaurants boast the highest per-store sales of any fast food chain in the U.S.
Deadline broke the news.
