Marc Graser is senior writer at <I>Variety</I>. Previously, he was the editor of <I>Advertising Age</I>'s newsletter <I>Madison & Vine</I>, covering the business of branded entertainment. He also reported on entertainment marketing for <I>Advertising Age</I>. He is based in Los Angeles. Before <I>Ad Age</I>, Graser spent six years covering the film industry, as well as post production, entertainment marketing and branded entertainment, animation, video games and technology at <I>Variety</I>. He also held the titles of film reporter, technology editor and editor of <I>eV</I> while there. Graser is a graduate of Northwestern University's Medill School of Journalism, and grew up in Germany, as an Army brat.