Nhung Nguyen

Nhung Nguyen

Head of Growth Marketing at Fonos, Corp

Vietnam
1 N Theo 500+ kết nối

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Giới thiệu

Marketing leader and learner for over 10 years. I specialize in driving app growth and user acquisition. My expertise lies in leveraging data-driven insights, implementing robust marketing strategies, and optimizing acquisition channels. As Head of Growth Marketing, I foster innovation, adapt to market trends, and focus on enhancing user experience.

Hoạt động

Kinh nghiệm

  • Fonos Đồ họa

    Head of Growth Marketing

    Fonos

    - 1 năm 7 tháng

    Acquire 1.5 million new users in a year, capturing 67% of the audiobook market in Vietnam in 2023
    - Built a lean team across UA, CRM, Brand, Community, and Creative within a year, enhancing productivity.
    - Boosted user LTV, Blended CAC, and CVR I2S, with 1.2M+ downloads in a year.
    - Achieved 2X YoY user growth (2022-2023), with 60% organic installs.
    - Managed key partnerships (Google, Apple, AppsFlyer, Clevertap) improving ARPU and reducing churn.
    - Regularly communicated…

    Acquire 1.5 million new users in a year, capturing 67% of the audiobook market in Vietnam in 2023
    - Built a lean team across UA, CRM, Brand, Community, and Creative within a year, enhancing productivity.
    - Boosted user LTV, Blended CAC, and CVR I2S, with 1.2M+ downloads in a year.
    - Achieved 2X YoY user growth (2022-2023), with 60% organic installs.
    - Managed key partnerships (Google, Apple, AppsFlyer, Clevertap) improving ARPU and reducing churn.
    - Regularly communicated performance reports and updates to the executive team.

  • ELSA, Corp

    ELSA, Corp

    2 năm 1 tháng

    • ELSA, Corp Đồ họa

      Senior Product Marketing Manager

      ELSA, Corp

      - 8 Tháng

      Global launch for ELSA AI in the top 10 markets, across all channels
      - Led GTM strategy for ELSA Speech Analyzer and ELSA AI, executed a successful brand refresh.
      - Conducted keyword research, data analysis, and stayed updated with ASO trends.
      - Managed seasonal upsell campaigns.

    • ELSA, Corp Đồ họa

      Growth Marketing Manager

      ELSA, Corp

      - 1 năm 7 tháng

      Increase +15% revenue & X2 New Install by the seasonal campaign, contributed 40% of revenue
      - Conducted A/B testing for in-app campaigns and pricing strategies, driving acquisition, and retention.
      - Supervised a creative team, providing creatives for global user acquisition campaigns.
      - Boosted conversion rates through collaboration with web and UX/UI design teams.
      - Enhanced organic installations through store optimization and keyword ranking (ASO).

  • WOOWA BROTHERS VIETNAM Đồ họa

    Senior Campaign Operation Executive

    WOOWA BROTHERS VIETNAM

    - 1 năm 10 tháng

    Developed campaigns for all BAEMIN merchant investments, which contributed 95% of GMV
    - Market intelligence & planning for promotion campaigns & commercial data analysis (monthly/quarterly).
    - Manage and evaluate workflow, improving merchant's investment.
    - Project management (PMO) for the internal CRM system (Zoho.com).

  • TIKI Corporation Đồ họa

    Senior Campaign Operation Executive

    TIKI Corporation

    - 2 năm 1 tháng

    - Managed and implemented a campaign from 2017 to 2019, increasing baseline GMV by 40%.
    - Planned and operated various promotional campaigns.
    - Measured campaign performance and provided ROI reports.
    - Strategically planned for partnership and key brand investment.

  • Yeah1 Network Đồ họa

    Marketing Communications Manager

    Yeah1 Network

    - 1 năm 2 tháng

    - Generated brand awareness and promotion strategies, uplifting partner channels by 50%.
    - Developed internal tools and improved landing pages to generate revenue.

  • Harper's Bazaar Đồ họa

    Lifestyle Editor - Harper's Bazaar Magazine

    Harper's Bazaar

    - 1 Năm

Giáo dục

  • HARBOUR.SPACE Đồ họa

    HARBOUR.SPACE

    Master (In Progress) Product Management

    -

  • Coursera Đồ họa

    Coursera

    -

    -

    - Data Analysis
    - Project Operations & Strategic planning
    - Growth Mindset for Leadership and Organizations

Ngôn ngữ

  • English

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