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Adobe Experience Manager is a multi-channel content management system.

Microsoft's Active Server Pages technology on the .NET framework.

Java is a general-purpose language originally developed by Sun Microsystems.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

jQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax interaction. Originally developed by John Resig.

The Apache HTTP Server is an open source web server by the Apache Software Foundation.

Amazon is a US-based e-commerce and cloud computing provider.

Amazon is a US-based e-commerce and cloud computing provider.

Akamai is a content delivery network. This includes the former brand Instart Logic.

GoDaddy is a provider of internet services. This includes the former brand Media Temple.

Cisco is a US-based multinational technology company.

DigiCert is an SSL certificate authority. This includes Verizon, whose Enterprise SSL Business has been acquired by DigiCert.

The jQuery CDN hosts copies of the jQuery library, provided by MaxCDN.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

Facebook Pixel is an analytics tool to track actions on websites.

Matomo (formerly Piwik) is an open source web analytics program.

Microsoft UET (Universal Event Tracking) records what visitors do on a website after they click on an ad.

Twitter conversion tracking tracks the actions of website visitors coming from Twitter ads.

The Google Advertising network consists of AdSense, DoubleClick and other services.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

Adobe DTM (Dynamic Tag Management) is a tag management system by Adobe, part of Abode Analytics. This includes Satellite, previously owned by Search Discovery, and Adobe TagManager.

Matomo Tag Manager is an open source, self-hosted tag management system.

Facebook Social Plugins provide a way for Facebook users to share web pages with their friends.

A Twitter Button allows a Twitter user to post a tweet from the visited site.

The WhatsApp share button allows users to share content with their WhatsApp contacts.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Session cookies are temporary cookies, which are deleted when the user closes the browser.

Persistent cookies with an expiration time of up to 1 day.

Persistent cookies with an expiration time between 1 day and 1 month.

Persistent cookies with an expiration time between 1 month and 1 year.

HttpOnly cookies are used only in the HTTP protocol and not in client side scripts, which may increase security.

Non-HttpOnly cookies are used in the HTTP protocol and also in client side scripts, which may be a security threat.

Secure cookies are used only via an encrypted connections, which may increase security.

Non-secure cookies may be used via an unencrypted connections, which may be a security threat.

Gzip (GNU zip) is a file compression algorithm.

A strong ETag is an HTTP header field for validation of cached web pages, that indicates a byte-for-byte identical page in the cache.

The Internet Protocol version 6 (IPv6) provides amongst others a vastly larger address space than the preceding version 4. We consider a website to support IPv6 if a 128-bit address is assigned to it, regardless of the content delivered at that address.

HTTP/2 is the second major version of the HTTP network protocol.

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

The websites redirects visitors to its www subdomain, e.g. from example.com to www.example.com.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Twitter Cards enable automatic attachment of photos, videos and media elements to Tweets.

Microdata is a specification to integrate metadata within existing content on web pages.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

HTML5 is the fifth revision of the HTML standard.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

GIF (Graphics Interchange Format) is a lossless compression image format, originally introduced by CompuServe and suitable to store graphics, logos and simple animations.

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