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WordPress is an open source blog publishing and content management system, based on PHP and MySQL.

Shopify is a hosted online store building service.

PHP is a scripting language for creating websites.

Ruby is a general-purpose object-oriented language originally developed by Yukihiro "Matz" Matsumoto in Japan.

JavaScript is a lightweight, object-oriented, cross-platform scripting language, often used within web pages.

jQuery is a JavaScript library that simplifies HTML document traversing, event handling, animating and Ajax interaction. Originally developed by John Resig.

Nginx (pronounced as "engine X") is a lightweight open source web server developed by Igor Sysoev.

Cloudflare Server is a web server developed by Cloudflare.

Envoy Proxy is a proxy server designed for large service-oriented architectures.

Automattic is hosting WordPress-based websites.

Shopify is a hosted online store building service.

Automattic is hosting WordPress-based websites.

Cloudflare provides a content delivery network.

Amazon is a US-based e-commerce and cloud computing provider.

Proofpoint provides email protection and other IT security services.

Let’s Encrypt is a free, automated, and open certificate authority provided by the Internet Security Research Group.

IdenTrust is a SSL certificate authority.

Google Analytics is a free service to get detailed statistics about the visitors of a website, provided by Google. This includes the Ads conversion tracking and the Floodlight services.

WordPress Jetpack Stats is a visitor tracking plugin for the WordPress publishing platform.

New Relic is a web application performance management tool.

Snowplow is an open-source web analytics platform.

Full Circle Studies collects information about general website visitation patterns as part of the ComScore market research.

Contentsquare is a hosted web analytics service. This includes the former ClickTale brand.

The Google Advertising network consists of AdSense, DoubleClick and other services.

Amazon Associates is the affiliate program of Amazon.

Index Exchange (formerly Casale Media) is an advertising network.

Outbrain is a native advertising platform.

PulsePoint (formerly Adsdaq and ContextWeb) is an advertising exchange service.

CJ Affiliate (formerly Commission Junction) is an online advertising and affiliate marketing service by Conversant.

Skimlinks is an advertising service, that inserts affiliate links into webpages.

Rakuten Advertising (formerly Rakuten Affiliate Network and LinkShare) is an advertising network.

The Google Tag Manager is a Google service to support webmasters to manage tags on their websites.

A Twitter Button allows a Twitter user to post a tweet from the visited site.

The WhatsApp share button allows users to share content with their WhatsApp contacts.

External Cascading Style Sheets define style rules in a separate CSS file.

Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.

Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style attribute.

Persistent cookies with an expiration time of up to 1 day.

Persistent cookies with an expiration time between 1 day and 1 month.

Persistent cookies with an expiration time between 1 month and 1 year.

HttpOnly cookies are used only in the HTTP protocol and not in client side scripts, which may increase security.

Non-HttpOnly cookies are used in the HTTP protocol and also in client side scripts, which may be a security threat.

Secure cookies are used only via an encrypted connections, which may increase security.

Non-secure cookies may be used via an unencrypted connections, which may be a security threat.

Brotli is a lossless compression algorithm developed by Google.

A strong ETag is an HTTP header field for validation of cached web pages, that indicates a byte-for-byte identical page in the cache.

The Internet Protocol version 6 (IPv6) provides amongst others a vastly larger address space than the preceding version 4. We consider a website to support IPv6 if a 128-bit address is assigned to it, regardless of the content delivered at that address.

HTTP/2 is the second major version of the HTTP network protocol.

HTTP/3 is the third major version of the HTTP network protocol, derived from the QUIC protocol.

HTTP Strict Transport Security (HSTS) defines a mechanism enabling web sites to declare themselves accessible only via secure connections.

The websites redirects visitors to use SSL encryption, e.g. from http://example.com/ to https://example.com/.

A weak ETag is an HTTP header field for validation of cached web pages, that indicates a semantically equivalent page in the cache.

The Open Graph protocol, originally developed by Facebook, is an RDFa-based format that enables any web page to become a rich object in a social graph.

Twitter Cards enable automatic attachment of photos, videos and media elements to Tweets.

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding Linked Data using JSON.

Generic RDFa (Resource Description Framework in attributes) is RDFa without further specialization.

HTML5 is the fifth revision of the HTML standard.

UTF-8 (8-bit Unicode Transformation Format) is a variable-length character encoding for Unicode, which is backwards compatible with ASCII.

PNG (Portable Network Graphics) is a lossless compression image format, suitable to store graphics with uniformly colored areas, and originally introduced as a free, open-source successor of GIF.

JPEG (Joint Photographic Experts Group) is a lossy compression method suitable to store photographic images.

Scalable Vector Graphics (SVG) is an XML-based vector image format.

GIF (Graphics Interchange Format) is a lossless compression image format, originally introduced by CompuServe and suitable to store graphics, logos and simple animations.

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