Sustainable Production Made Simple

AdGreen empowers the advertising industry to reduce its negative environmental impact by providing the means to measure, understand and reduce carbon emissions on set.

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Sustainable Production for the Advertising Industry

Measure and Reduce Emissions with Our Carbon Calculator

The AdGreen Carbon Calculator allows organisations to work out the carbon footprint of motion, stills and audio projects within advertising campaigns, to assess and mitigate the environmental impact of production activities.

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Here to support the industry's move to environmentally sustainable production

AdGreen's Other Offerings

Discover our sustainability training and resources

Sustainability Training

Learn how to make your advertising more sustainable and share your credentials.

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Reduction Resources

Access helpful guides, case studies, and articles to reduce the carbon footprint of your production.

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AdGreen 2023 Annual Review

Explore the industry's progress across carbon emissions measurement and reduction, in the 2023 Annual Review. The report compares year on year data, showcases learnings from AdGreen leadership and industry figures, and presents the business case for embracing carbon measurement.

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Inspiring Climate Action Stories

Read about successful sustainability initiatives in the advertising industry

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Outsider reduce emissions for Tayto at Christmas

Outsider share how they developed a sustainability policy which reduced the carbon from each department on an international shoot.
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Root Creative Global share their new campaign for EarthPercent

Root Creative Global share their approach to ‘unleash the power of music in service of the planet’.
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Five Questions with Makerhouse

For this ‘5 Questions with’ we hear from Makerhouse, who have been shortlisted for their work on ‘Little Journeys’ for Ford.
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Five Questions with AMV BBDO

For this ‘5 Questions with’ we hear from AMV BBDO, who have been shortlisted for their work on ‘Healthy Planet, Healthy People’ for Bupa.
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Five Questions with MurphyCobb

For this ‘5 Questions with’ we hear from MurphyCobb, who have been shortlisted for their work on ‘Reckitt Virtual Productions‘.
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adam&eveDDB work with Quorn to create a production strategy which aligns with the brand

Ben Sharpe, Head of Integrated Production at adam&eveDDB, shares how close collaboration with the brand enabled them to reduce their production emissions through conscious decision making, and use of the AdGreen carbon calculator.
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