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Jessica Pegula Debuts Adidas Fall 2024 ‘Wow’ Dress Inspired by New York City’s Hard Courts, Defeats Shelby Rogers at the U.S. Open

Pegula is currently ranked number six in the world by the Women's Tennis Association.

Challenging Times Ahead for Puma, as Shares Sink After Q2 Announcement

The German sportswear brand says it's on track despite several lackluster quarters that have disappointed…

Asics, Timberland and Gucci Experience Massive Sales Growth on StockX to Start 2024

Several other sneaker brands, including On, Adidas and Saucony, have performed well on the marketplace for…

Olympic Legend Florence ‘Flo-Jo’ Joyner’s Iconoclast Outfits and Style on the Track: From 6-inch Nails to ‘One-Legger’ Bodysuits and More

Flo-Jo inspired athletes like 23-time Grand Slam champion Serena Williams, Olympian Sha'Carri Richardson and…

Noah Lyles’ Necklace and Nails Shine in Viral Photo Finish at 2024 Paris Olympics Men’s 100-Meter Track and Field Competition

Lyles won his first Olympic gold medal in the men's 100-meter sprint on Sunday.

Adidas Is Doing Better Than the Competition Because of ‘Luck, Timing, Hard Work’

Revenues at the German sportswear giant rose 11 percent over the second quarter. Reporting the results…

The Adidas vs. Thom Browne Trademark Court Battle Continues in London

The High Court hearing on Wednesday saw Thom Browne accuse Adidas of seeking a "Trojan horse" registration…

Stylist Courtney Mays Teams With Major League Soccer for Adidas Archive Jersey Collection

The new collection offers retro-inspired alternate jerseys for several MLS teams. 

Bella Hadid Puts Sporty Spin on Daisy Dukes with Adidas Jersey to Celebrate New Originals Campaign

The supermodel appears on a new digital billboard in Times Square.

The Evolution of Wimbledon Tennis Kits: Lea Pericoli’s Rose-trimmed Skirt, Serena Williams’ Regal Train and More Outfits Through the Years

Tennis whites on the courts of Wimbledon have evolved over the course of the last several decades.

The First Look at Missy Elliott’s Tour Costumes, Designed by June Ambrose

The legendary costume designer created nearly 250 looks for the hip-hop artist's first headlining tour and…

Adidas Ousts Two Employees in China Corruption Investigation

The company launched an investigation in regard to compliance violations after receiving an anonymous letter…

Kate Mackz on How She Became TikTok’s Running Interviewer

Mackz interviews influencers, athletes, actors, singers, DJs and more on her runs.

Adidas Talks Virtual Fashion, New Gaming Business Unit and Its $20,000 Virtual Roblox Necklace

Who says the metaverse is dead? Adidas' collaboration featured a virtual necklace that nabbed $20,000 on…

Dakota Johnson Blooms in Floral Dôen Dress While Filming ‘Materialists’ in New York

The actress was spotted filming scenes with costar Chris Evans.