Hugo Boss
First Look: David Beckham Models Hugo Boss in the Brand’s Latest All-star Campaign
The soccer star in May partnered with the German brand to create a collection and be featured in its ads.
‘Emily in Paris’ Returns for a Season of Revenge Style
Revenge is a dish best served wearing Miu Miu, Harris Reed's Nina Ricci, Philosophy Di Lorenzo Serafini and…
Hugo Boss to Trim Costs After Operating Profit Falls 42 Percent
Revenues fell 1 percent to just over 1 billion euros in the second quarter and the German company said it…
WWD Recommends
Queen Letizia of Spain Embraces the Liquid Look in Sleeveless Boss Dress With Michael Douglas for Atlántida Mallorca Film Festival Closing Ceremony
The royal was joined by such A-list stars as Michael Douglas at the event on Sunday.
Hugo Boss Becomes Next Mid-tier Luxury Company to Cut Guidance
In a preliminary announcement, the German brand said sales had fallen 1 percent in the second quarter. As a…
Apparel Vets Mark Brashear, Jim Shreve and Sally Burnside Buy Home and Tabletop Business
DeVine Corp.,a 32-year-old company that imports and distributes luxury and premium brands, has been renamed…
German Brand Hugo and Turkish Streetwear Line Les Benjamins Team Up for an East-West Genderless Collection
Hugo x Les Benjamins is an 18-piece collection that merges the aesthetics of both brands.
How the Miami Grand Prix Became Fashion’s Hottest Place to Be
A look at how the Miami Grand Prix has positioned itself as a major Formula 1 calendar race with big-name…
Investors Need to Write Bigger Checks for Green Businesses, Says Canopy Founder Nicole Rycroft
Future Fabrics Expo 2024, which took place in London in June, was bubbling with fresh ideas, but innovators…
Naomi Campbell Does White Hot Dressing in Custom Boss, Tessa Thompson Wears Statement Collar and More Looks From the ‘Naomi: In Fashion’ Celebration
Letitia Wright, Elizabeth Hurley and more stars attended the red carpet event on Wednesday.
Taylor Fritz Is Courting Fashion Deals While Tallying Up Tennis Championships
This week the number-one U.S. male tennis player will take part in the Boss Open, otherwise known as the…
EXCLUSIVE: David Beckham Strikes a Design Deal With Hugo Boss
Hugo Boss CEO Daniel Grieder had never met David Beckham, but then he watched the soccer star's Netflix…
Every Celebrity Spotted During the F1 Miami Grand Prix Weekend: Lewis Hamilton, Travis Kelce, Zayn Malik, Blackpink’s Lisa, Kendall Jenner and More
A$AP Rocky, Theo James, Kendall Jenner, Patrick and Brittany Mahomes and Camila Cabello were all seen in…
Hugo Gets in the F1 Game at the Miami Grand Prix, Reaching a Younger Audience
The brand hosted an immersive space, including metaverse experiences and racing simulators.
Hugo Boss Q1 Sales Increase 6 Percent but Has Brand Momentum Slowed?
Last year, the German company saw double-digit results and record-breaking sales. This year, it will be a…