An online betting operator has been fined more than half a million dollars for offering free bets and inducing people to gamble.
The record $586,000 penalty was handed down to Playup Interactive, which trades as Draftstars, in court on August 12, according to Liquor and Gaming NSW.
The watchdog said it found 33 illegal advertisements on the company's website that included inducements to participate, or participate frequently, in gambling.
Liquor and Gaming NSW director compliance and enforcement Dimitri Argeres said it was the responsibility of the betting service provider to make sure their gambling advertising didn't cross a legal line.
"Wagering operators like PlayUp Interactive are able to legally advertise their products in a variety of ways, but they can't advertise or promote inducements such as offers of increased odds or bonus bets to entice people to open a betting account," Argeres said.
"Liquor and Gaming NSW will continue to take a zero-tolerance approach to these offences, and this sentence shows that strong penalties can apply."
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In NSW it is illegal to offer any inducements to open betting accounts, refer friends to open betting accounts, keep a betting account open or consent to receive gambling advertising.
A maximum penalty of $110,000 applies to any corporation and $11,000 for individuals who publish prohibited gambling advertising.
There are many different ways to get help and information about gambling. Call the National Gambling Helpline on 1800 858 858; use online counselling; find information about help services in your state or territory; get information and support for family and friends; get information about how to talk with someone about their gambling; or contact Gamblers Anonymous.
All services are free, confidential and available 24 hours a day, 7 days a week.