National Basketball Association
Key Results:
- Focusing budget on high-AU placements drove 38% higher tune-in for live games
- High-AU media across OLV and display delivered 3x the tune-in of low-AU placements
Reaching consumers used to be simple, but now the answer to “What's working?” is unclear. Impression quality is inconsistent, and outcomes are unpredictable.
Adelaide makes it easy to measure omnichannel media quality and drive consistent impact in today's fragmented media landscape.
Gain insight into attention measurement, develop new products and win new business with Adelaide for Publishers.
Learn more about AFPAU is an omnichannel metric proven to measure media quality more accurately than any existing metric. AU predicts the probability of a placement to capture attention and drive subsequent impact.
Compare media across channels with an easy to understand, 0–100 score
Reduce waste and get even better results with a machine learning model trained to outcomes
Use it everywhere–display, OLV, walled gardens, CTV and linear, and even podcasts–with programmatic activation available through your favorite DSPs
View campaign health and media quality trends at a glance
Analyze granular performance data down to the channel, partner, domain, and placement-level
Identify clear opportunities to reallocate campaign traffic toward higher-quality inventory
A metric is only as valuable as it is easy to use. That’s why we’ve made AU available on every popular digital medium, including your favorite programmatic platforms.
AU is the only metric that allows advertisers to draw apples-to-apples media quality comparisons across all channels, formats, and devices.
CTV
Cinema
DOOH
Display
Linear TV
Native
OLV
Podcasts
Snapchat
Streaming Audio
Terrestrial Radio
TikTok
YouTube
Master the nuances of Attention Metrics with this collection of free guides from Adelaide and the Association of National Advertisers.
Our work with leading brands like Coca-Cola and Škoda Auto has earned global industry-wide recognition. Partner with Adelaide to launch your next award-worthy campaign.
About usThe Attention Council is a collaboration of advertising professionals, academics, technology vendors, and marketers to develop thought-leadership on advertising and the attention economy.
About us