ZeroSum’s latest eBook, “2024 Automotive Marketing Strategies + Retrospective of the 2023 Market” reviews complexities the automotive industry dealt with in 2023 and provides a roadmap for dealers ready to adopt new strategies in 2024.
In 2023, the automotive industry faced challenges like record-high new vehicle prices, surging new and used car inventory, a 40-day strike against top Detroit automakers, and a significant rate interest hike by the Federal Reserve. This eBook summarizes the 2023 automotive market, and breaks down how last year’s challenges will impact 2024 automotive marketing strategies for dealers.
This eBook points dealers to four key directives:
• Leverage data-driven marketing for targeted campaigns
• Embrace AI-driven tools, with human oversight
• Optimize inventory management for efficiency
• Recognize the enduring value of personal interactions to increase sales